What better way to showcase the strength and durability, creative possibilities and originality of Fedrigoni paper than to associate it with fashion itself ?
The main highlight of their presence is their collaboration with designer Fred Butler, who has produced a collection made entirely out of paper supplied by Fedrigoni.
Fedrigoni will be presenting a show in association with London fashion week, promoting and showcasing the sirio color range through an exhibition show, which will involve the paper range being used as an integral part of the designs. This will establish Fedrigoni as a fashion label for paper and use similar codes and conventions as it’s targeted audience to draw in a wider market which will be met at London fashion week.
The aim of presenting Fedrigoni as a fashion label for paper, and associating it with high end fashion designers is to showcase the efficiency and durability of the paper. It is another form of showing how the paper is able to function in the most complex of ways and encourage endless creative outcomes. The focus on promoting one of the most extravagant possibilities, to then inspire audiences to find out more.
Posters
The way in which this will be achieved is through a series of promotional material, which will work to attract the target audiences before the show. This is the purpose of the personalized invites, which will be sent out to encourage them to attend the show, once again presenting Fedrigoni as a ‘Paper label for fashion’. Another way to do this is through printed promotion such as posters; which will give the audience a small preview of what they will be expecting, tapping into the codes and conventions they would be used to seeing and understanding.
Invitation
A3 poster: 140 gm / white CMYK plus spot colour Invitations: 110mm x 150mm 210 gm - Sirio color / Sabbia Black Foil Block Invitee’s name hand written calligraphy Black envelope / address hand written calligraphy / white ink
Look Book
Alongside the promotional material, there will be a look book, which will act as a sample book. This will be something that is given out during the London fashion week and will allow Fedrigoni to showcase and give a better insight into the sirio color range. Included will be all the 21 colors Fedrigoni offers, with a description of the different weights and printing processes that best suit each example. To once again tap into the fashion element there will be an example of how the paper will be used through a combination of illustration and photography to keep the audiences engaged. The 3D element is something which reinforces the idea and engagement with the product.