Bruno DUVAULT
► Strategic & Product Marketing ► Operational Marketing & Communication ► E-business Project Management ► International Business Development
PROFESSIONAL ACHIEVEMENTS Anybody can create a product; It takes brains to create a market space and a brand.
TABLE OF CONTENTS
STRATEGIC & PRODUCT MARKETING …...…………………..p. 3 OPERATIONAL MARKETING – COMMUNICATION ….…….p. 27 E-BUSINESS PROJECTS ………………………………….……..p. 47
This non-exhaustive portfolio covers various projects and duties on which I had the pleasure to work on.
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PRODUCT MARKETING & STRATEGY
PRODUCT MARKETING & STRATEGY
MUSEO® LEAFLET May – June 2014
Design : NEOLUX Marketing Dept. Project Manager: Bruno Duvault Spreading (targets: museums & art galleries) Print: Qty 500 (FR - EN) – On-line digital version
Objective : To develop highly visual and teaching support for use in both events and customers / prospects visits.
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PRODUCT MARKETING & STRATEGY
BORNEOÂŽ PROFESSIONAL GUIDE January - March 2014
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: landscape architects, landscape-planners, Engineering offices, lighting designers) Print: Qty 3 000 (FR) – On-line digital version
Purpose:
As part of its structured product range, NEOLUX LED lighting solutions wants to build a dedicated offering based on LED projectors and luminaires for lighting landscaped areas. Particularly visible and attractive, it should become the benchmark for professional prescribers and installers. Goal: Customize the guide by emphasizing especially the rendering of customers projects and the lighting effects. Project : Set up a product database perfectly structured and easy to keep up to date with useful information (editorial content, visuals, technical drawings, pictograms). Make available information both in print (direct mail, events, fairs) and digital (online version, shared on many professional portals, flash code to download data sheets).
146 pages
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PRODUCT MARKETING & STRATEGY
VINEO® BROCHURE March – April 2013
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: wine professionals, architects, engineering offices, lighting designers, installers, fitters) Print: Qty 3 000 (FR - EN) – On-line digital version
Objective: To develop highly visual support in which the targeted professional can quickly identify and instantly understand the added value of the offer.
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PRODUCT MARKETING & STRATEGY
FLEXCREATIVE ® PROFESSIONAL GUIDE January - May 2013
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: architects, engineering offices, fitters, installers,…) Print: Qty 5 000 (FR - EN) – On-line digital version
Purpose:
As part of its structured product range, NEOLUX LED lighting solutions wants to build a dedicated offering based on tailoredmade FLEX LED and profiles, particularly visible and attractive for professional prescribers, installers and users. Goal: Draw on the experience and tools developed in 2013 for the general professional guide and customize the offer by emphasizing especially the range of accessories such as profiles and the selection wizard grid. Project: Set up a product database perfectly structured and easy to keep up to date with useful information (editorial content, visuals, technical drawings, pictograms). Make available information both in print (direct mail, events, fairs) and digital (online version, shared on many professional portals). 154 pages
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PRODUCT MARKETING & STRATEGY
PROFESSIONAL GUIDE EDITION 2013 July – October 2012
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: architects, engineering offices, fitters, Installers,…) Print: Qty 8 000 (FR - EN) – On-line digital version
Purpose:
NEOLUX LED lighting solutions wishes to update its product offering and make it more visible and attractive to professional prescribers. Objective: Develop a tool to enhance the range of product offering and credibility regarding the technical mastery of the company. Project: Set up a product database perfectly structured and easy to keep up to date with useful information (editorial content, visuals, technical drawings, pictograms). Make available information both in print (direct mail, events, fairs) and digital (online version, shared on many professional portals).
472 pages
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PRODUCT MARKETING & STRATEGY
LUXCREATIVE® BROCHURE September – October 2012
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: jewelers, watchmakers, fitters) Print: Qty 3 000 (FR - EN) – On-line digital version
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PRODUCT MARKETING & STRATEGY
HOTEL BY NEOLUX BROCHURE
Usage during fairs: Equip’hotel Paris – Hotel show Dubaï 2012
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading : Qty 1 000 ex. (FR - EN) – On-line digital version
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PRODUCT MARKETING & STRATEGY
OPTIC BY NEOLUX BROCHURE Usage during Silmo 2011 fair
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading (targets: opticians, fitters) Print: Qty 3 000 (FR - EN) – On-line digital version
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PRODUCT MARKETING & STRATEGY
EXTENDED RANGES BROCHURES Usage during fairs – Newspaper layout 2011 - 2012
Design: Textures|Saveurs Project Manager: Bruno Duvault Spreading: Qty 5 000 (FR - EN) – On-line digital version
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PRODUCT MARKETING & STRATEGY
TECHNICAL PRODUCT DATASHEET A get to the point marketing support September 2011
Design template: Textures|Saveurs Creating new leaflets & updating: Bruno Duvault Spreading (Print & digital) : sales, customers, prospects, prescribers (FR – EN)
Recto
Verso
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PRODUCT MARKETING & STRATEGY
ON-LINE SURVEY Workforce Management market study (France, Benelux) August – September 2007 Project Managers: Bruno Duvault – Elena Pokidina (Mkt Analyst) Database renting: Effidata (Fr) – Computer Profile (Benelux) Tools: Survey Monkey, Dreamweaver, Excel, Salesforce.com (CRM)
Purpose: Kronos Inc. acquired Captor company in June 2007. The midmarket approach in the US is different from the one in Western Europe. Objective: Help Kronos to develop a marketing plan for fiscal year 2008 for its mid-market solution. Key questions will be able to help in analyzing: the profile of buyers, the decision cycle, issues, trends pre packaged vs custom solution, preferences in purchasing patterns for a solution, the IT environment, purchase criteria. Project : Develop a questionnaire (36 questions based on a qualification principle), select providers for renting contacts database and perform the mass e-mailing, design the e-mailing, analyze answers, integrate contacts within the CRM for tracking business opportunities.
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PRODUCT MARKETING & STRATEGY
KRONOS EFFICIENT SOLUTION
How much is your employees’ time worth? February - March 2009
Execution: Bruno Duvault (Content) – Kristen Carrier (Design – Kronos Inc.) Tool (creating - updating) : Adobe Indesign Spreading (target SMEs) : Qty 5 000 (FR - EN – NL)
1st and 8th coverage
Inside pages (2-3)
Inside pages (4-5)
Inside pages (6-7)
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PRODUCT MARKETING & STRATEGY
SCOPE KRONOS WORKFORCE CENTRAL 6 January – February 2010
Execution: Claire-Marie de Vulliod (CXP) Project Manager: Bruno Duvault Spreading (target : Key accounts) : Qty 2 000 (FR)
Purpose: Kronos wants to introduce its “large accounts" solution on French market in late 2009 - early 2010. Kronos is not known in the market within Western Europe, particularly in France.
1st and 4th coverage
Objective: Provide visibility and notoriety for Kronos in this market. I contacted the HR software expertise firm best known in France (CXP), and coordinated with an HR analyst a project to highlight the strengths of the company and its solution. Project: Present the solution through a major theme of the moment (constraint scheduling), provide functional and company information, illustrate and summarize the benefits based on customer testimonials, obtain the opinion of the CXP analysis. Inside pages (2-3)
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PRODUCT MARKETING & STRATEGY
PARTNERSHIP PROJECT ADP – KRONOS May – June 2008
Functional Analysis Grid
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PRODUCT MARKETING & STRATEGY
LAUNCHING KRONOS EFFICIENT 5.1 SOLUTION (Part 1) April – May 2009
Project Manager for Marketing/Sales The launch of the new solution required the implementation of numerous technical and commercial documents as well as the development and running of training seminars for sales teams (France - Benelux)
FAQ database and document
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PRODUCT MARKETING & STRATEGY
LAUNCHING KRONOS EFFICIENT 5.1 SOLUTION (Part 2) April – May 2009
Sales-technical document (EN – FR – NL)
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PRODUCT MARKETING & STRATEGY
LAUNCHING KRONOS EFFICIENT 5.1 SOLUTION (Part 3) April – May 2009
Support to sales promotion of software updates
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PRODUCT MARKETING & STRATEGY
LAUNCHING KRONOS EFFICIENT 5.1 SOLUTION (Part 4) April – May 2009
Training programme
Réalisation d’une FAQ
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PRODUCT MARKETING & STRATEGY
SALES PRESENTATION KRONOS EFFICIENT 5.1 Tool: PowerPoint Identify key values to cope with customers’ business issues.
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PRODUCT MARKETING & STRATEGY
HOW TO USE SALES PRESENTATIONS
Methodology & Advices Guide to the attention of sales people in order to customize their presentations based on identified issues with customers / prospects.
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PRODUCT MARKETING & STRATEGY
SALES SUPPORT Discovery phase support of the sales cycle May 2009
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PRODUCT MARKETING & STRATEGY
COMPETITIVE INTELLIGENCE
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PRODUCT MARKETING & STRATEGY
GENERAL SPECIFICATIONS AND OBJECTIVES Gathering & summarizing the required needs to develop products for Export 2005 - 2006
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OPERATIONAL MARKETING COMMUNICATION
OPERATIONAL MKT COMMUNICATION
VISUAL IDENTITY Build and convey the company's image Design: Textures|Saveurs Project Manager: Bruno Duvault The signature and its use – The graphic universe – Iconography – Usage
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OPERATIONAL MKT COMMUNICATION
CUSTOMERS & PROSPECTS COMMUNICATION Mass e-mailing
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OPERATIONAL MKT COMMUNICATION
CUSTOMERS & PROSPECTS COMMUNICATION Mass e-mailing
Teasing for HR fair in Paris (2010)
Introduction to the new remote access service through GoToAssist
Product press release
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OPERATIONAL MKT COMMUNICATION
PROFESSIONAL PORTALS Generate leads and sales opportunities
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OPERATIONAL MKT COMMUNICATION
COMMUNITY MANAGEMENT
Tools: Google + – Picasa albums web – Pinterest – Flickr – Twitter – YouTube
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OPERATIONAL MKT COMMUNICATION
CUSTOMERS’ TESTIMONIALS
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
CUSTOMERS’ TESTIMONIALS Hospitals, services, industry… sectors
Tool: Adobe InDesign Spreading: pdf + print (exhibitions)
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OPERATIONAL MKT COMMUNICATION
CUSTOMERS’ PROJECTS SUMMARY
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
PROJECTS PORTFOLIO BUSINESS UNIT PROJECTIO速 SPORT
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
PROJECTS PORTFOLIO BUSINESS UNIT VINEO速
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
PROJECTS PORTFOLIO BUSINESS UNIT PROJETS
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
PROJECTS PORTFOLIO BUSINESS UNIT OEM
Tool: Adobe InDesign Spreading: Print & Digital
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OPERATIONAL MKT COMMUNICATION
EVENTS Customers/prospects dating – Exhibitions – Team building
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OPERATIONAL MKT COMMUNICATION
PRESS RELATIONS Pressbooks and press releases
Tools: Adobe InDesign (Design) – Vocus PR Platform (Design, e-mailing, monitoring) Spreading: Digital towards targeted media
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OPERATIONAL MKT COMMUNICATION
HR EXHIBITION IN 2010 Samples of press releases
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OPERATIONAL MKT COMMUNICATION
PRESS RELEASES Interviews – Editorials – Impact media
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OPERATIONAL MKT COMMUNICATION
EDITORIAL SPECIALIZED MEDIA Contacts with journalists from the specialized press
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OPERATIONAL MKT COMMUNICATION
CALLS FOR INNOVATIVE R&D PROJECTS - REWARDS Development of application files
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OPERATIONAL MKT COMMUNICATION
ACCREDITED PROFESSIONAL TRAING CENTER Promote and manage the first training center specialized in LED lighting within France
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E-BUSINESS PROJECTS
E-BUSINESS PROJECTS
FUNCTIONAL SPECIFICATIONS, EDITORIAL CONTENT, UPDATING WEBSITES NEOLUX LED lighting solutions website redesign (2014)
Objectives: ► Highly visual solutions and market oriented website ► Ease content management and update ► French and English version integrating SEO constraints ► http://www.neolux.fr/
Design: Bluecat (France) Content management through Wordpress
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E-BUSINESS PROJECTS
FUNCTIONAL SPECIFICATIONS, EDITORIAL CONTENT, UPDATING WEBSITES Redesign Kronos website (2010) Kronos website (March – June 2008)
Mid-market oriented (FR – EN –NL) for Western Europe (updated in 2010) Replacing website displayed on right: ► Solutions oriented (for large accounts & SMEs) ► Translation in French and applying SEO methods ► www.kronosglobal.fr
Design: Kronos Inc. (US) Content management through Ektron CMS400.Net
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E-BUSINESS PROJECTS
FUNCTIONAL SPECIFICATIONS, EDITORIAL CONTENT, UPDATING WEBSITES Internet & Intranet/Extranet websites projects for Bodet company (2000 – 2002) Bodet website (1998 – 1999)
Extract from Bodet internal review (January 2002) ► Intranet/Extranet website is still in use in 2015 ► Internet website updated in 2007 : www.bodet.fr
Design : OPEN LOG (Rennes) Specifications & content: Bruno Duvault Internet early start for Bodet company ► Website managed and updated while I was working within Export Department (through FrontPage)
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E-BUSINESS PROJECTS
TARGETED E-MAILING CAMPAIGN Retail sector (France) June – July 2010
Projet & editorial manager This new concept is introduced to the sales team and operational marketing in France. Advantages: structured and consistent approach, integration between website and CRM (campaign management from Salesforce.com)
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E-BUSINESS PROJECTS
TARGETED E-MAILING CAMPAIGN : website landing page Retail sector (France) June – July 2010
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E-BUSINESS PROJECTS
TARGETED MARKETING CAMPAIGN: E-mailing Retail sector (France) June – July 2010
E-mail : awareness step E-mail : credibility step E-mail : validation step
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E-BUSINESS PROJECTS
TARGETED E-MAILING CAMPAIGN : website landing pages Retail sector (France) June – July 2010
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E-BUSINESS PROJECTS
TARGETED E-MAILING CAMPAIGN: Mass e-mailing statistics monitoring and analysis June – July 2010
Effidata platform: measuring the efficiency of e-mailing and the quality of the contacts database.
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E-BUSINESS PROJECTS
INTEGRATING MARKETING PROGRAMS WITHIN CRM : Process automation and optimization
Salesforce.com initial setup: automated leads collection from the "landing" pages created for targeted email campaign. Monitoring of business opportunities linked to marketing activities: example highlighting the opportunities linked to a tradeshow. The same principle applies for contacts from webinars, website, and so on.
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E-BUSINESS PROJECTS
OPTIMIZATION OF GOOGLE RANKING AND ANALYSIS OF WEBSITE PERFORMANCES
SEO oriented approach for natural positionning on Google and performance analysis through Google Analytics.
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Bruno DUVAULT 20, rue de l’église 41120 CELLETTES (France) Mobile : +33 (0)6 74 59 11 71 b.duvault@laposte.net www.bruno-duvault.com
Anybody can create a product; It takes brains to create a market space and a brand.