MEDIAPACK_2013_:Layout 1
9/1/13
14:16
Page 1
MEDIA/ MAGAZINE
2013
8
DV A QUINTESSENTIAL FASHION AND LIFESTYLE MAGAZINE FOR BOURNEMOUTH
MEDIAPACK_2013_:Layout 1
9/1/13
14:16
Page 2
8
WHAT ARE OUR CORE VALUES?
DV
Quality underpins the attitude we bring to the planning and organisation of every publication we print. We never marginalise the resourses needed to provide you with a first class service when you book with us. An ethos driven by Quality is the best way we know of repaying the trust you place in us. We employ local staff who have grown up in Bournemouth, use a local printers and buy as many resources as possible from the local area.
REASONS WHY YOU WILL WANT TO EAT US UP * unbiased medium * clearly defined market * editorial integrity * creative design and photography * focused targetted distribution * sixteen years of experience * the original style magazine for bournemouth
MONTHLY_ DV8 is a monthly magazine. To help us facilitate this happening we ask that all editorial and artwork is submitted on or before the 24th of the preceeding month. Simple.
MEDIAPACK_2013_:Layout 1
9/1/13
Page 4
DV
YOU’RE SPECIAL.... ARE YOU SITTING COMFORTABLY....
*
FACT
So many magazines hit our town year on year each offering new promises. As Bournemouth’s most established and best quality independent magazine we fight for quality, design and production. Don’t throw away your budget on throw away media.
If you want to target an elusive, socially active market with a high disposable income, reach them in the venues where they congregate. DV8 is a subtle, unobtrusive medium featuring the best local content, irreverent features, style and beauty around Bournemouth. DV8 is the most prestigious, accomplished magazine in Bournemouth and DV8 is distributed in key venues in Bournemouth, Poole and Christchurch where discerning 22-45 year olds with a high disposable income frequent. Over the course of the last 16 years DV8 has led from the front in providing stylish design, content and front covers. Often copied but never equalled DV8 produce informative and reader friendly magazines. At DV8 we do not seek advertising from businesses that are not style led and as such our magazines do not contain a hotch potch of advertising. Your business is a DV8 style business, one that specifically attracts its target market in a stylish and unique way. DV8 is the original style magazine to Bournemouth and we make no secret of the fact that we want you to advertise within our magazine.
8
BOOK NOW TO SECURE YOUR PLACE 01202 388388
14:16
TEA_ We are progressive, strategic, creative, fun loving, energetic, respectful, music loving, festival going, daring, honest, driven, confident, friendly, conceptual, down to earth, tea addicts. Come and see us and we’ll put the kettle on.
MEDIAPACK_2013_:Layout 1
9/1/13
14:16
Page 6
There are many reasons why you should advertise and feature in DV8. As a business owner we understand that you need to get your message across to get a return on your hard earned cash. We can help you. Here’s how.
1. UNBIASED we have your best interests at heart
DV8 is committed to being number 1 in its market. We will not use your money to assist with the promotion of other businesses we own. We are not like every other two bit free magazine, we do not sell off the back of other publications. We have worked really hard over the last sixteen years to reverse a trend that saw the free magazine industry as being perceived as tacky, worthless and unscrupulous. DV8 stands on its own. We are different that is all. Just as pens and pencils are a different market....DV8 - Mont Blanc, rather catchy.
2. READERSHIP age is just a number
DV8 is not trying to be GQ or Vogue. We recognise the limitations of publishing a niche product for a coastal town. We do know that DV8 is both well respected and well known to 18-40 year olds in our catchment area. DV8 is targeted at forward thinking readers that are fashionable and like to buy nice things. DV8’s content is designed to reflect this. DV8’s reader dresses well, spends money on themselves and their homes and enjoys eating out, socialising and being entertained. These are the consumers that you probably want to attract to your business.
3. DISTRIBUTION carefully targetted for a clearly defined market
DV8 is a monthly magazine distributed from the first day of the month. The magazine is delivered to carefully selected businesses, hotels and major offices in Bournemouth, Poole and Christchurch ensuring a full month long advertising exposure. 10,000 copies are distributed which equates to a potential readership of 30,000 individuals. Unlike other magazines, DV8’s quality ensures that the magazines all get picked up as the front covers are always striking and relevant to our readers. It is important that our readers choose to pick up the magazine rather than being handed the magazine in the street like a flyer. We do not want to remove the readers’ buying decision.
8
WHY DV8......TO DV8 IS TOO TURN ASIDE OR DIVERGE FROM A COURSE OF ACTION. JOIN US AND DV8 FROM THE NORM.
DV
4. CONTENT the magazine hopefully speaks for itself
DV8 editorial is professionally produced and all DV8 writers have been educated to degree level. Regular ongoing features include shenanigans, local news, events, music, fashion, beauty, gadgets, listings, essential selection. Our front covers are photographed by the number 1 photographer in Eastern Europe. We believe that an image can be worth a thousand words and that the magazine is picked up from these photographs alone. DV8 is produced by marketing profesionals who understand the marketplace and the strategies required to appeal to the modern consumer. Over the years many competitor magazines have launched against DV8 all have tried to put a different twist on what DV8 do favouring advertising over content - but what’s the point of a magazine if it is laden with a hotch potch of advertising. The reader will find it boring and the magazine will get thrown away. DV8 is never more than 40% advertising.
5. EXPERIENCE oodles
DV8 was founded in December 1996. The magazine was founded at a time when free magazines were littered with advertising from all and sundry and were composed of lame editorial. DV8’s goal was to produce a magazine with better quality content and realistic advertising rates. Although DV8 is advertising funded rather than sell advertising space, we try our hardest to build a quality relationship with our clients and assist in the formulation of your integrated marketing campaign. DV8 prides itself on the level of service it offers. We would love to share our experience with you. DV8 have cool offices in Bournemouth town centre and would love to make you a cup of tea to chat about your business and how we can help you with your marketing campaign.
6. PRODUCTION high quality
DV8 is printed on premium quality paper. All advertising can be full colour and there is the option of using a gold special colour if you advertise on our cover section. All advertisements are displayed on a right facing page with no premium charged. Our print quality means no out of focus artwork or poor reproduction quality. We also ensure that your advert is appropriately placed in the magazine meaning your message is never lost in a double page spread of adverts not relevant to your business.
FRONT COVER_ Our Front Cover photographer is Andy Lesauvage. We love his work.
MEDIAPACK_2013_:Layout 1
9/1/13
14:16
Page 8
DV8 MAGAZINE RATES
8
DV
Plan your Marketing with us.... We print 10,000 magazines every month and distribute these magazines to over 600 locations throughout Bournemouth, Poole and Christchurch. That’s 30,000+ readers every month..... £
three issues
six issues
yearly
annual prepay/ 2 mths free
Full Page
375
350
325
300
3000
Half Page
225
200
175
150
1500
Quarter Page
125
110
95
75
750
Double Page Spread
600
550
500
450
4500
one month
three months
six months
annual
annual prepay
Back Cover
750
700
650
600
5000
Inside Front Cover
550
500
450
400
4000
Inside Back Cover
500
450
400
350
3500
Festive Guide
300
Inside Front DPS
650
600
550
500
5000
space
premium space
20%
TARGETED RETAILERS
20%
BARS/RESTAURANTS
20%
OFFICES
30% IN ROOM HOTEL PLACEMENT
4% 6% CAR SHOWROOMS HIGH PROFILE EVENTS
DV8 MEDIA PACKAGES
14,000 MONTHLY VISITORS
FREEDOM to surf us
At DV8 we have over 1600 followers on Twitter, over 5500 followers on Facebook, and 15,000 unique visitors a month to our website.
As well as our monthly magazine, our free-access website gives us the ability to reach an even broader audience, with an average 14,000 unique visitors. From our local website www.dv8bournemouth.com you can visit our other DV8 franchised titles across the UK.
WWW
BLEED_
www.dv8bournemouth.co.uk
FREEDOM to share us
+8,000 FANS AND FOLLOWERS
THE MEASUREMENTS
We get even closer to our readers by taking advantage of both our Facebook and Twitter channels on a daily basis. With more than 7,500 fans and followers, we love starting different conversations with our readers, sharing music, jokes, competitions and much more.
facebook.com/dv8bournemouth
FREEDOM to flip us
twitter.com/dv8bournemouth
+27,000 UNIQUE PAGE VIEWS
Too lazy to go pick up DV8 from town? Now you can browse through the complete physical magazine and back issues online via issuu.com freely and securely.
FULL PAGE
HALF PAGE
HALF PAGE
QUARTER PAGE
303mm by 213mm bleed 297mm by 210mm trim
Portrait 285mm by 100mm
Landscape 140mm by 204mm
140mm by 100mm
All measurements are in millimetres (mm) issuu.com/dv8bournemouth
Bleed is the 3mm border around the edges of the artwork. It is only required on full page adverts or double page spread adverts. Bleed is to allow for variations in the cutting process during print and prevents white lines appearing around the edges. Set up your page to bleed size but understand that 3mm will be trimmed from the top, bottom and right hand edges. It is advised not to put any text within 10mm of the trim size (13mm from the bleed edge). Please call 01202 388388 if you are having problems.
MEDIAPACK_2013_:Layout 1
9/1/13
14:16
Page 10
MEDIA/ For more information about our publications, including pricing and booking please get in touch.
hello@dv8online.co.uk
8
DV KNOCK KNOCK: DV8 House 28 Poole Hill Bournemouth BH2 5PS.
RING RING: 01202 388388
CLICK CLICK: Twitter: @DV8Bournemouth Facebook: @DV8Bournemouth www.dv8online.co.uk // www.dv8bournemouth.co.uk