T he P rogram

Booking Dates

Orders placed by SEPTEMBER 24TH will receive the initial Cream of the Crop shipment the week of OCTOBER 23RD. As always, you are welcome to join the program at other times of the year, depending upon availability.

Cream Of The Crop Program Advantages

• Direct Farm Connection

• World’s Best Farms

• Priority Service

• Consistent Delivery

• Total Cool Chain

• Consistent Fixed Pricing

• Simplified Ordering Process

Holiday Double Up Key

Valentine’s Day

Mother’s Day

* If you choose to, products listed with the above icons will receive an additional shipment for the holiday.

• Choose Your Favorite Brands

• Custom Packing at the Farm

• Guaranteed Supply

• Holiday Doubles at Low Prices (Vday and Mday)

• Designated Holiday Shipping Schedule

For those of you who have experienced the quality and value of our Cream of the Crop Farm Direct Program, we wish to thank you for your loyalty. As part of this year’s program, you will find new selections and increased custom packing opportunities, along with many other selections to help provide you with consistent delivery for your business.

*See page 32 for details regarding our Commitment Policy.

This indicates the product is American Grown certified.

THANKSGIVING 2023 (THURSDAY, NOVEMBER 23RD)

• ALL STANDING ORDER PRODUCTS

Monday, Tuesday, and Wednesday Standing Orders (including Fall) will be delivered on Saturday, November 18th, 2023.

Thursday and Friday Standing Orders (including Fall) will be delivered on Monday, November 20th, 2023.

*Due to the nature of Fall seasonal crops, some items may have varying season end dates. We will provide you with a notice on any items that finish early and prior to Thanksgiving.

CHRISTMAS 2023 (MONDAY, DECEMBER 25TH)

• ALL STANDING ORDER PRODUCTS (WEEK OF DECEMBER 18TH - DECEMBER 22ND)

Monday, Tuesday and Wednesday will be delivered on Saturday, December 16th

Thursday and Friday will be delivered on Monday, December 18th.

NEW YEAR’S DAY 2024 (MONDAY, JANUARY 1ST)

• ALL STANDING ORDER PRODUCTS (WEEK OF DECEMBER 25TH - DECEMBER 30TH)

Monday and Tuesday Standing Orders will be delivered on Saturday, December 23rd

• Wednesday , Thursday and Friday standing orderswill be delivered on their normal standing order delivery day.

VALENTINE’S DAY 2024 (WEDNESDAY, FEBRUARY 14TH)

• NORMAL STANDING ORDER PRODUCTS

All regular Standing Orders will be delivered on their normal Standing Order delivery day.

• ALL DOUBLED STANDING ORDER PRODUCTS

All Standing Double Orders will be delivered Wednesday, February 7th

EASTER 2024 (SUNDAY, MARCH 31ST)

• ALL STANDING ORDER PRODUCTS

All Standing Orders will be delivered on their normal Standing Order delivery day.

MOTHER’S DAY 2024 (SUNDAY, MAY 12TH)

• NORMAL STANDING ORDER PRODUCTS

All regular Standing Orders will be delivered on their normal Standing Order delivery day.

• ALL DOUBLED STANDING ORDER PRODUCTS

All Basics, Greens, Lilies, and Fillers will be delivered on Saturday, May 4th

Novelties and Roses will be delivered on Tuesday, May 7th

FOURTH OF JULY 2024 (THURSDAY, JULY 4TH)

• ALL STANDING ORDERS

Thursday, July 4th – DVFlora will be closed.

Thursday & Friday Standing Orders will be delivered on Wednesday, July 3rd