All-new Honda WR-V

Honda Motor Southern Africa is expanding its presence in the increasingly popular compact sport utility vehicle (SUV) segment with the launch of the all-new WR-V – an exciting new addition to its South African line-up that builds on the brand’s established and highly regarded pedigree in the SUV market. Garnering inspiration from two of its best-selling siblings, the Jazz and BR-V, the all-new WR-V exudes a trendy, exciting personality and is certain to be a winning formula.

From the bold exterior design to the spacious and practical interior, the WR-V is an entry-level SUV offering for consumers seeking a seamless combination of style, practicality and versatility. The tech-savvy WR-V also boasts an abundance of safety, convenience, and connectivity features across the two-model range, making for an exceptionally comfortable and enjoyable driving experience.

“The WR-V makes its debut in the entry SUV segment, which is the fastest-growing and most competitive segment of the market,” says Yuishi Fukuda, president of Honda Motor Southern Africa. Comprising almost 18% of the new passenger car market in South Africa, the entry SUV segment consists of just over 50,000 units a year and has displayed a remarkable 39% growth year on year by the end of 2019.

“We aim to grow our footprint in this crucial sector with an expanding range of exciting new SUV models, in which the WR-V will be a key new player,” Fukuda says. “The WR-V retains all of Honda’s proven attributes in terms of unrivalled quality, durability and reliability, while appealing to a new range of customers in the compact SUV category.”

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