New Dawn for the A-Segment in SA

If South Africans have grown accustomed to the concept of “together but apart” over the past year, a new joint mobility venture that will reunite families, fun and value – has arrived.

Following the forging of successful partnerships with several other automotive brands across a range of vehicle classes over the past few years, Toyota South Africa Motors (TSAM) is proud to announce its latest collaboration. Through the parent Toyota Motor Corporation’s association with its wholly owned subsidiary, Daihatsu Motor Company, TSAM is set to introduce the all-new Agya into South Africa’s highly competitive and price-sensitive A-segment for compact city cars.

The Toyota Agya

The Agya shares its underpinnings with the Daihatsu Ayla – a five-door urban hatchback with generous interior space complemented by compact exterior dimensions (first introduced in 2013). The name Ayla is Sanskrit for “light”, while “Agya” translates to “fast.”

The Positioning

As a direct replacement for the Aygo, the Agya competes in a fiercely fought segment where value and Rands-per-feature matter most. Cognisant of the financial challenges faced by all South Africans in the wake of the Covid-19 pandemic, the Agya is aimed at discerning budget-conscious first-time buyers.

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