Build it and they will come

Writer & Photographer: Raphael da Silva.

Build it has opened its first separate showroom in South Africa where customers can come and choose everything they need to finish their homes, all under one roof.

The showroom, located opposite Build it Gansbaai is the brainchild of co-owner brothers, Dylan and Clayden Burger, who were looking for a way to keep local residents from going over the mountain to Cape Town or Somerset West to buy their lighting, bathroom, tiling, kitchen, appliance and flooring needs, while also inspiring them with ideas to finish their own homes.

“We also have opening solutions, all your aluminium and wooden windows and doors for every entrance. We have solutions for your braais and fireplaces as well. In short, we offer comprehensive solutions for the entire home,” says Dylan. Similar in concept to what multinational retailer IKEA offers, Build it customers will be able to sit down in the showroom over a cup of coffee with a consultant and, using a tablet, be able to look at designs and use the online catalogue to order. “What you see in the showroom isn’t even ten percent of what is available for customers to choose from,” said Dylan at the ribbon-cutting ceremony on Saturday. “We also guarantee that our pricing is going to be competitive.”

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