JUAN CARLOS REY NAVAS Carrera 51 # 97a-37 Apartamento 402 Bogotá
Phone: 3133915666 . e-mail: juancarlos.rey@reypcglatam.com
PROFESSIONAL PROFILE General Manager with broad experience in implementing sales and marketing strategies,( sales career from rep , district manager , area Manager, National Sales Manager, Regional Markting Manager, Commercial Manager, General Manager) managing reports, budgets, financial analysis in top level multinational companies at local and Regional level (Colombia, Central America and the Andina Region including Chile). Dynamic, innovative, aggressive, open minded, self motivated with high level of commitment and interest in meeting corporate objectives.
WORK EXPERIENCE REYPCG Latam General Manager
Actual
Independent Consultant Pharmaceutical, LATAM • Diestro Group Mexico Advisory for Pharma acquisitions in the Andean • Sale of Bussie Laboratories to Sanfer Group – Mexico - Colombia • Cardinal Health - Market Research Hospital, EPS-Colombia-Ecuador • Bionest-France-Vaccine Market Study - Colombia - Ecuador • Clean Innergy-Colombia-structuring of the Company in Colombia
Region
Human & Healthy Pharma – Biopharma Colombia General Manager Bayer de Colombia 2003.
November 01 2001
10/ 2010
February
Sales Manager Colombia Ecuador Responsibility for the sales In Colombia –Ecuador and Marketing strategies of traditional products (Baycuten , Binotal) Development Region.
and implemention
of
Sales Excellence Program in the Andean
GlaxoSmithKline (Merger) Commercial Manager.
May 30 2001.
Resurce Allocation Model - Stratos Excercise –Edge .UK. Portfolio Review - Boston Consulting Group
Glaxo Wellcome de Colombia. January 1999. Marketing and Sales Manager Responsibility for the sales and Marketing strategies of total Business (Antiinfectives, HIV Products, OTC Products, Respiratory Business, CNS line) Sales budget of U$40 million Dollars per year
ALCON Pharmaceutical-Colombia. Marketing and Sales Manager
January 1998- January 1999
Full responsibility for the sales and marketing of all the ophthalmic and Contac lens care products sold by the Colombia Subsidiary .Reporting directly to the General Manager. Develop and implement sales and marketing strategies with full budget responsibility for promotion, marketing and direct selling. Responsible for
approximately 75% of the Company’s sales. Responsible for all new product introductions and coordination with manufacturing and the logistic department to insure that sales forecasts can be met.
SMITHKLINE BEECHAM
August 1996- January 1998
Marketing and Biological Manager: Responsible for the marketing strategies of forty products sold by the Colombian subsidiary. Sales budget of 5.732,237 units per year, 7.8 British Pounds for 1997 (90% reached). To manage efficiently and productively all the resources assigned to the Marketing Department under policies and plans established by SB Colombia(promotional budget 1.5 million dollars) Working in a team,develop plans and implement the business unit activities (Congress, Symposium, etc). Comply with the Home office requirements for approval of new products launching PRLP, Commercials, appraisals) Marketing proposals/approvals Medical Projects
MERCK SHARP AND DOHME
September 1987- August 1996
Regional Marketing Manager Candean February 1995- August 1996 Region (Central and Andean Region-Chile). Implement the worldwide marketing plans in all the countries, identifying target markets, implementing techniques mainly against pirate copies in the Region(85 pirate copies). Design and adapt detail aids for each market and apply assertive follow up to ensure customer satisfaction.Create patients club for each country. Spearheaded special regional promotional events, implemented market research strategies. Budget 18 million dollars for cardiovascular products Achievements: Renitec was the first product in values and units at Regional ethical market level. Co-Renitec was the first product at regional level in values.
National Sales Manager. December 1991-Febuary 1995. Manage an organization of over 120 representatives and administrative personnel (sales administration and a product manager ). Responsible for business generated through key products(cardiovascular and a hospital line budget 20 million dollars). Established numerous relationships with distributors and Tecnoquímicas (licensed by MSD). Improved employee motivation and establish a loyal and highly productive work force. Responsible for premarketing activities (Fosamax,Crixivan) and in line Products. Achievements: Renitec was the first product in the Colombian ethical market 9 million dollars Hospital line (Tienam,Mefoxitin)sold 3 million dollars in 1995. Sales District Manager. January - December .1991. Sales force management (10 representatives) responsible for a budget of 2 million dollars, interact with distributors in the Northern Colombian Coast-Barranquilla.
Sales Representative (3 years) Sept 87 1987- December 1990
FURTHER WORK EXPERIENCE Boehringer Ingelheim. Schering Plough Quibi S.A.
Sales Representative. January 1985-September 1987 Sales Representative Jan-Dec.1984 Sales Representative November 1982- December 1983
EDUCATION UNIVERSITY Military Academy General José Maria Córdoba,Official Army Career, Bogota 1977 Santo Tomas University - Lawyer, Bucaramanga 1979 UNAB University.Business Administration,Bucaramanga 1990. Marketing- Eafit, North University,Barranquilla 1991 MBA Upper Management - Andes University, March 1995
OTHER COURSES English: English as Second Language program - St Cloud University Minnesota 1996 Applied Scholastic English Program - San Jose, Costa Rica 1996 Intensive Course in English Conducted. - ELS Language Center.Philadelphia, PA 1994
Marketing: Marketing-Kellog -Northwestern University-Bogota.1996 Marketing Simulation Program, MSD. - Mexico 1995 E-Business. Seminarium-Berkeley University Bogota.2000.
Sales: Supervision and Effective Sales Personnel Management - Javeriana University 1994 Sales Force Management - Andes University - Santafe de Bogotá 1993 High Impact Leadership - MSD - Brazil 1992 Financial: Corporate Finance and value Corporation - Seminarium-Berkeley University Bogotá 1997
PERSONAL
Place and date of birth:Santafe de Bogota April 9-1958 Marital Status: Divorcied Languages:Spanish, English Personal interests:Jogging,golf. Club Membership :Uniandinos,
awards Military Merit Medal "Faith on the Cause" Colombian Army