EMAIL SEGMENTATION TO MAXIMIZE RETURNS ONE TIME EMAIL CAMPAIGN FREE 816-286-4114 www.globalb2bcontacts.com
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Introduction Today’s market is extremely competitive and sending mass emails is never going to work out. As per the Statistic research report, the number of emails sent and received each day was estimated to be 269 billion in 2017. However, the number is expected to increase to over 333 billion emails every day. So, how have you planned to break through such extreme competition? Never forget that email marketing has an ability that many channels don’t! The good news is that segmentation of your business email database has proved to maximize returns.
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Why email segmentation is so important?
Segmentation technique helps you to promote only relevant information to the target specific business email list. As a result, you are not bombarding with mass emails and irrelevant content. The subscribers would love to read or listen to the content they are interested in. So, segmentation works! In today’s digital era, receivers are fed up of receiving thousands of emails and offers. When the content is in relation to your subscriber’s interest, you are on the verge of building the longterm business relationship. info@globalb2bcontacts.com 816-286-4114
Reasons for customizing your messages based on Segments E-mail marketing done in the right way builds the best relationship and certainly improves the conversion rate. There is a pretty obvious difference between segmented and non-segmented e-mail database. Segmentation won’t allow sending the right information to the wrong audience. It just doesn’t work out as expected info@globalb2bcontacts.com 816-286-4114
Here are the main reasons to explain why e-mail segmentation plays an important role in increasing returns.
IMPLEMENT FOCUSED CAMPAIGNS: 2. POWER OF PERSONALIZATION: 3. INCREASED CUSTOMER RETENTION: 1.
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info@globalb2bcontacts.com 816-286-4114