Laws and policies
Contents What are ethical issues? What are legal issues? Computer misuse act 1990
Data protection act 1998 Freedom of information act 2000 Human rights act 1998 Privacy act 1974
What are ethical issues? Ethical issues are a collection of principles of the right of conduct that shape the decisions that people or organisations make. Practising these ethics in marketing means deliberately applying standards of fairness or moral rights and wrongs, to marketing decision making, behaviour and practise in the organisation. The general goal of ethics is to enable people to live good lives. The problem with ethical issues, such as whether capital punishment should be allowed on the morality of euthanasia, is that there is no single accepted
answer. These ethical issues are hotly debated because the answers generally come down to general opinion or philosophy . Ethics that can give more than one answer, and sometimes that answer is not universally correct. Ethical issues are often the centre of a debate when it comes to social issues. Groups argue that things are moral or immoral, and they create an ethical debate to support their argument. Ethical guidelines can come from personal philosophy, religion and government.
What are legal issues? In legal usage, "issue" may mean either a person's lineal descendants, a group of securities offered for sale at the same time, or a point disputed by parties to a lawsuit In evidence as well as civil and criminal procedure, there are issues of fact. Issues of fact are rhetorically presented by statements of fact which are each put to a test: Is the statement true or false?
Often, different parties have conflicting statements of fact. These statements are then presented as alternative questions and justification are presented by proposing evidence in favour or in opposition. The list of issues is the list of the questions the parties request the court to answer. The court's answers usually must be provided before a legally acceptable date and the court should give reason when it decides not to answer any of them. Plaintiffs as well as defendants sometimes do not present their issues according to these due process premises and it is the court that must deduce the probable statements of fact and assume what is in need of legal answers. A good defence rests in part in the quality of the rhetoric used in presenting the statement of fact defining the issues.