Capitalize on the Wealth of Our Experience. Brand Development. Strategic Counsel. Advertising. Public Relations. Design.
Dymun + Company’s senior level account team offers over 125 years of financial knowledge that includes marketing experience with the following banks and financial institutions:
Allegheny Financial Group Canadian Imperial Bank of Commerce Dollar Bank First Seneca Bank Integra Bank Mellon Bank Merrill Lynch National City Bank PNC Second National Bank Sky Bank Smithfield Trust Company Texas Commerce Bank Union National Bank Wachovia
Allegheny Financial Group Awareness Campaign We created this campaign by asking potential clients how they saw their own financial picture. The idea was to make people stop, think and relate to AFG in a very real way. Someone said they saw their finances as a “garden being hammered by hail and devoured by grasshoppers.” Others compared their financial situation to “a junkyard” or saw themselves as being “lost in a fog” and hoping for the best. We used these real-life, gut-level visualizations throughout the campaign to create awareness, empathy and a unique value proposition. One that is not based on fantasy, but built on meeting customers right where they really live.
When we first meet, many of our clients haven’t the foggiest idea what their whole financial picture looks like. In fact, no two look the same.
H O W W O U L D Yo u D E S C R I B E Y o u r F I N A N C I A L P I C T U R E ? Yours is unique. Enter Allegheny Financial Group. Through face-to-face meetings, a highly experienced team, and a superior standard of service, we’ll help you see your whole financial picture with our unbiased insight. You’ll get a complete financial portrait of where you want to be, and the financial guidance to get you there.
Visit alleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 2
Just because we live in an uncertain financial environment doesn’t mean you have to picture the worst for your investments. Yet times like these can challenge
H O W W O U L D Yo u D E S C R I B E Y o u r F I N A N C I A L P I C T U R E ? any person’s financial goals and tolerance for risk. That’s where Allegheny Financial Group comes in. Through face-to-face meetings, a highly experienced team, and unbiased insight, we’ll help identify opportunities and create a financial plan that’s just right for you. So you’ll feel comfortable with any financial climate that lies ahead.
Visit alleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 3
Having money doesn’t always make life easier. Eventually the ever-changing complexities of your financial questions, goals and responsibilities make you
H O W W O U L D Yo u D E S C R I B E Y o u r F I N A N C I A L P I C T U R E ? realize that you need more than just another investment tip. You need a real plan. And real attention. Talk to Allegheny Financial Group. Through regular face-to-face meetings, meticulous care for every facet of your finances, and our unbiased insight, we can act as curator of your whole financial picture. Giving you something that transcends the dollar value of money: Peace of mind.
Visit alleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 4
Saving and investing take you a long way. And then you come to a crossroads. The complexities of your financial success, goals and responsibilities make
H O W W O U L D Yo u D E S C R I B E Y o u r F I N A N C I A L P I C T U R E ? you realize that you need someone to turn to for more than just investment advice. You need a real plan. And real attention. Talk to Allegheny Financial Group. Through regular face-to-face meetings, meticulous care for every facet of your finances, and our unbiased insight, we can act as curator of your whole financial picture. Giving you something that transcends wealth. Peace of mind.
Visit alleghenyfinancial.com or call 866-620-6760. And improve your picture.
Allegheny Financial Group Awareness Campaign Print Ad Number 5
‘‘ It could use some harmony.
’’
After years of saving and investing you may feel some satisfaction at having created some wealth. But eventually, having disparate financial instruments
H O W W O U L D Yo u D E S C R I B E Y o u r F I N A N C I A L P I C T U R E ? with disconnected strategies, or no strategy at all, will make you realize that you need a well-orchestrated plan. And real attention. Talk to Allegheny Financial Group. Through regular face-to-face meetings, meticulous care for every facet of your finances, and our unbiased insight, we can act as curator of your entire financial picture. Giving you something that transcends the dollar value of your assets. Peace of mind.
Visit alleghenyfinancial.com or call 866-620-6760. And improve your picture.
Smithfield Trust Company Capabilities Brochure This corporate capabilities brochure reminds prospects that the story of their money transcends a balance sheet. The story of their wealth reflects the story of their life and accomplishments. It’s a story that reaches across generations.
the
Life
story of your wealth
Dollar Bank Institutional Advertising Using the graphics of the dollar bill as a reinforcing icon for the Dollar Bank name and brand, this ad is part of a campaign that demonstrates Dollar Bank’s customer-oriented mission and investment in the communities they have long served.
What’s the value of a Dollar?
Money is economic energy. It has the power to fuel all manner of aspiration and enterprise. Since 1855, we have invested billions of dollars in millions of lives and thousands of businesses in Western Pennsylvania. And because we will remain independent and rooted in the people, commerce and values of this area, Dollar Bank will be here to ensure that this currency of growth and opportunity continues to energize the entrepreneurial spirit and imagination of the region. For many lives and businesses and generations to come. That’s the value of a Dollar.
SM
d Dollar Bank, Federal Savings Copyright © 2004, Dollar Bank,Bank. Federal Savings Bank.
dollarbank.com regionalshowcase.com 1- 800 - 242-BANK
Dollar Bank Private Banking This leave-behind kit is aimed at Private Banking prospects and customers. It utilizes Dollar Bank’s landmark building to create an image of stability and community connection.
Dollar Bank Private Banking The kit presents Dollar Bank’s Private Banking offering in a way that reflects its 150-year heritage and good old-fashioned service ethic.
Dollar Bank Community Message Campaign This is one in a series of community messages differentiating Dollar Bank’s values. The series communicates the unique virtues of Dollar Bank’s mutuality and heritage of serving community stakeholders, not shareholders.
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WHY ONE PLUS ONE DOESN’T ALWAYS ADD UP.
Bank mergers and failures touch a region’s
Pennsylvania. Our customer base has grown
most basic needs and goals. A home. A comfortable
here, not because of acquisitions, but because of
retirement. A business start-up or expansion.
our steadfast dedication. The hard work of our
What troubles us is that these consolidations
employees and that of our customers is woven
among financial institutions result in fewer
into the fabric of the region. And no matter what
customer choices. Fewer checks and balances.
shape tomorrow’s tapestry may take, Dollar Bank
And many questions.
will continue to be a vital and independent part of
Some are questions of size. What are the real
it. Offering retail, commercial and corporate
benefits of bigness to a retail customer? Or a
customers a strong choice, other than just another
corporate customer? At what point does the
big bank.
impersonality of banking by the numbers offset
We are a 5.8 billion dollar full-service bank
any presumed economies and efficiencies
that’s small enough to care about regional issues,
of scale?
but also big enough to do something about them.
And how does size impact relationships?
You will not see us exchange the interests and
Financial factories, by definition, cannot sit
needs of account holders for those of shareholders.
across the desk from a customer. Or look into
As a mutual bank, we have no stock to sell. As a
the eyes of a would-be borrower and understand
strongly capitalized bank, we have no reason to
unique circumstances, one-to-one.
sell. To us, your street will always remain more
There are questions about competition. Will the market truly be free and open if more than half
important than Wall Street. And while our convictions may flow against the
of a region’s dollars flow through only one institution?
tide of opportunistic mergers created by weakened
Will retail and commercial customers have the
financial institutions, so be it. We will remain a
choices they deserve? Will lending criteria be what
strong independent resource for our customers
they should be and services what they could be?
and theregion we serve.
For 153 years Dollar Bank has committed itself to the people and businesses of Southwestern
That is the power of one. Standing alone. Standing for something.
SM
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank.
Inquiries: 1-800-242-BANK
Dollar Bank Community Message Number 2
THE REAL FACE ON THE DOLLAR.
O
n a bright spring day in 1863, a
on the dollars raises serious questions.
riverman wearing his “Sunday-best”
When decisions are made
shirt, briskly walked along Fourth
thousands of miles away, how can
Avenue in downtown Pittsburgh.
neighborhoods be anything less
He was a man on his way to what
than faceless areas on a marketing
was for him an important event.
dynamics map? How can
Inside his pants pocket,
customers be anything more than
clutched in his hand, he carried the
numbers? What does a New York
sum of $2.55 with which he was
bank know about the proud 50 year
about to open a savings account. With
history of a Crafton printing company
a bank that had been chartered to accept the one dollar deposits of people like him— tradesmen, laborers and merchants. And though some of his co-workers entrusted their savings
and the work ethic of its employees? How much can a California-based bank really care about the economic development of the region? The more we ponder these issues, the stronger our resolve
to the dubious security of their mattresses, this riverman liked
grows to remain an independent regional bank, true to our
the notion of earning interest on his savings. What’s more, he
roots and relationships in Western Pennsylvania. As the oldest
trusted this bank, called Dollar Bank, to return his money
continuously operating bank in Pittsburgh, we feel an intense
when he needed it.
responsibility to provide products and services that grow out
At its core, banking has always been a business of trust.
of our understanding and feel for the area, its people and their
Depositors place their hard-earned dollars in a bank, trusting
values. This responsibility is one that extends far beyond
that they will be paid back. With interest. A bank takes that
dollars and cents. Whether they be with individuals, small
hard-earned money and lends it to another person or a business,
businesses, corporations, or non-profit organizations, we
trusting that person or business to pay back the loan. So the
approach our relationships as a neighbor with a neighbor. And
bank can repay its depositors what was theirs to begin with.
in each case we make it our mission to see the faces, the real
And while these transactions involve dollars, the real currency we deal with is what those dollars represent. The
faces on the dollar. For 140 years, we have shared the good times as well as
needs and goals of our customers. A larger home in the North
those not-so-good. Together we weathered a Depression, and
Hills. A college education for a daughter. A start up software
later participated in a Renaissance. And we fully intend to be
company in Monroeville. A growing communications
an important and independent part of this community for the
firm downtown.
next 140 years. We will not sell ourselves short, or sell our
That is why the trust we share with our customers is so
customers out by being acquired. How can we be so sure? As
important to us. And that is why for us each dollar deposited and
a mutual bank, we have no stock to offer. As a strongly
each dollar lent has a face—which is not George Washington’s.
capitalized bank, we have no reason to sell.
It’s the nurse saving for an advanced degree. The newlyweds
Thus, our decisions and actions will continue to be motivated
furnishing their first apartment. The English teacher finally
by the region’s Main Streets, not Wall Street; by the needs of
enjoying a hard-earned retirement.
local account holders instead of distant shareholders.
Yes, we take banking very personally. In every sense of the
That is both a promise and a pledge. To our customers. To
word. Which is why the growing frequency of bank mergers
our employees. To the people and businesses of Pittsburgh.
and acquisitions are of such concern to us. The trend toward
And to the great-great-grandchildren of that riverman, who
fewer and fewer banks, farther and farther away from the faces
still call Dollar Bank their bank.
SM
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank.
Inquiries: 1-800-242-BANK
Dollar Bank Community Message Number 3
DEEP ROOTED HEADQUARTERS VERSUS TRANSPLANTED OUTPOSTS.
What’s the difference between
Pittsburgh and steadfastly independent. Answerable not to the demands of
a bank that transplants itself
a distant corporate office or to
from very distant and
the dictates of Wall Street.
different soil and a bank
But only to the main streets
headquartered here
of this region we call home.
whose roots in the Pittsburgh region go
And because of our
back a century and a half?
longstanding headquarters
After all, a regional outpost
relationship, we share a
is just about the same as a
unique interdependence with
headquarters. Or is it?
this region. One that is based on
Banks based in a distant city that transplant
mutual respect, trust, and
themselves by buying other
deep local insights that guide
banks simply cannot attend
the decisions we make, as
to regional issues and opportunities with the care
well as the innovative, customized products and
and understanding of a bank rooted here.
services that we offer.
The relationship these transplanted banks have
From the day we opened in 1855, offering the
with the community is not based on shared history,
very first savings accounts readily available to the
but is predicated on how much profit they can
people of Pittsburgh, to our on-going support of
harvest here and send back to the corporate coffers
the David L. Lawrence Convention Center, we have
located in another state or another country.
remained true to our roots here. Growing and
In contrast, each year Dollar Bank returns billions of dollars to the regional economy. Not New York, Providence, or Cincinnati. Our roots go deep here. For over 150 years, Dollar Bank has remained headquartered in
helping the region to grow. Here is where we have been firmly planted for a century and a half. Here is where we will bear fruit for decades to come.
SM
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank.
Inquiries: 1-800-242-BANK
Dollar Bank Community Message Number 4
T H E VA L U E O F I N D E P E N D E N C E I N CUSTOMER-FOCUSED BANKING.
In today’s world, there is one fundamental and meaningful difference among banks. It’s not size, or number of branches, or product mix. This difference runs much deeper. It centers on where a customer ranks in the hierarchy of importance to the bank. You have only to follow the recent
Because we are independent, we are free to make choices that protect the interests of our customers. We have chosen to be strongly capitalized to give our depositors security well beyond FDIC insurance. We will not be pushed, prodded, or pulled into actions that are
financial headlines
detrimental to our
to see what can happen
customers. For example,
when a financial institution
we have never issued a sub-prime loan.
loses its focus on the
This philosophy
customers, and turns its
permeates throughout
attention to shareholders.
our entire organization.
The simple fact is that a stock-based bank is
And since we are the
beholden tothe shareholder
region’s largest mutual bank that is independent
first, and the customer
of Wall Street, our sense
second. It is subject to the ebb and flow of stock price.
of responsibility, civic
It is not completely
pride and customer commitment will only
free to act solely on behalf of the customer. It is, rather, motivated by gain on behalf of shareholders. This is the very reason why Dollar Bank has remained steadfastly independent of Wall Street since 1855. And since our beginning, we have celebrated our independence with an ongoing
strengthen in the future. If all of this sounds unusual, it is. To us, banking has never been, and never will be, about shareholder needs. To us banking will continue to be about customer needs. Period.
mission: To focus solely on the customer and
That’s the value of our independence.
the region we serve.
That’s the value of a Dollar.
SM
Equal Housing Lender. Member FDIC. Dollar Bank, Federal Savings Bank.
Inquiries: 1-800-242-BANK
If you’d like to tap into our wealth of experience, please contact us anytime.
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Mike Provenzano Managing Partner, COO 2OO First Avenue Pittsburgh PA 15222 direct 412 281• 2350 ext 212 tel 412 281• 2345 fax 412 281• 3493
mprovenzano@ dymun • com www• dymun • com
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Craig Otto Partner, Creative Director 2OO First Avenue Pittsburgh PA 15222 tel 412 281• 2345 fax 412 281• 8275
cotto@ dymun • com www• dymun • com
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Pete Scarvelis Account Director 2OO First Avenue Pittsburgh PA 15222 direct 412 281• 2350 ext 218 tel 412 281• 2345 fax 412 281• 3493 cell 216.402.0580
pscarvelis@ dymun • com www• dymun • com
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