Nigel dzavakwa OUGD503
brief outlines
brief title Talent House- Radio City Hall NAS NYC NYE
mandatories Document design process on your blog with in depth visuals and evaluation of the final resolution. Artwork must be produced in
the brief Produce a poster for Nas’ New Years Eve performance at the legendary Radio City Music Hall
considerations Consider the scale and format of the poster Winning design will be distributed at venue in the hundreds and will differ in scale from flyers to billboards advertised outside the venue.
deliverables A2 poster printed and photographed for submission on blog.
deadline 7th December 2012
brief title Secret 7” - Nas
the brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Nas’ track, The Don and design an original 7 inch vinyl sleeve. Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April. The project culminates on Record Store Day when the 700 one-of-a-kind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives. None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.
research Research existing artwork for the song or artist but also draw inspiration from the lyricism of the song to attempt to convey the message of the song in a unique and unprecedented way.
considerations Dimnesions of the artwork should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm.The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible. Original submission files must be produced in CMYK, 300dpi in either tiff or JPEG file formats.
deadline 18th February 2013
brief title Secret 7” - Public Enemy
the brief Secret 7’’ are inviting creatives from around the globe to take inspiration from Public Enemy’s track, Harder Than You Think and design an original 7 inch vinyl sleeve. Between 30-50 winners will be selected. One copy of each design will be produced and exhibited in East London for over a week in April. The project culminates on Record Store Day when the 700 one-of-akind vinyl will be available to purchase, with all of the profits going to the charity Art Against Knives. None of the buyers will know who created the sleeve, or even which song it’s for, until they are holding it in their hands - the secret lies within.
research Research existing artwork for the song or artist but also draw inspiration from the lyricism of the song to attempt to convey the message of the song in a unique and unprecedented way.
considerations Dimnesions of the artwork should be 184mm x 184mm with a 3mm bleed, so in total 190mm x 190mm.The bleed will not show on the front of the sleeve so please don’t design anything in this area that you want to be visible. Original submission files must be produced in CMYK, 300dpi in either tiff or JPEG file formats.
deadline 18th February 2013
brief title Identity Logo Design
the brief Design a logo for a new research project called “IMPACT” which focuses on clinical sciences to help improve patient care and outcomes.
considerations We are looking for a design that reflects the meaning behind the word ‘impact’ with the concepts of innovation / technology / medicine / progression.
mandatories The logo must have a combination of type with the word “IMPACT” all in uppercase characters with a ‘graphic’ representation of the the project.
deadline 8th April 2013
brief title YCN - UGG for Men Give men permission to buy into Ugg
the brief The challenge is to develop creative ideas that will increase awareness among men of our product range. We need to give men permission to buy into UGG and to wear our products. How do we grab the attention of guys, and leave them in no doubt that UGG is a relevant and desirable brand for them?
considerations Reseach into existing Ugg collections which may influence you into spreading the word oF Ugg vast range in mens and womens wear. Think on a wider broader scale, Ugg have expanded globally, how can your campaign be able to identify wit an audience on a potential global scale?
deliverables A series of promotional posters for the ad campaigns targeted at both sexes to buy into Ugg.
mandatories Include Ugg logo where ever appropriate within your work.
target audience We’d like for your creative ideas to engage with an audience of younger men in their 20’s and early 30’s. We believe there is a rich opportunity to engage, and change perceptions among younger guys.
deadline 14th March 2013
brief title D&AD Awards Collaboration with Simon Isles
the brief Ted Baker is continuing its plan for global growth, with new locations opening in China, Japan, the USA and the Middle East – each time taking a little bit of Britain with them. Your campaign will need to activate potential shoppers to visit Ted Baker stores and Ted Baker online; interact with the brand; and most importantly, to shop and share.
considerations • Ted stands out from the crowd, however great the crowd may be. • Consider multiple touch points in reaching the target audience. These could include advertising, social media, online, shop windows, in-store visuals and installations, etc. • How can you activate word of mouth?
deliverables Upload a presentation film of your work (max. 2 mins) or up to eight images showing your solution.
mandatories • Ted Baker are looking for an integrated campaign, working across at least three different media. • All work must be submitted in English, whichever country you choose to take Ted to.
target audience Ted’s not one to ‘pigeonhole’ its customers. If pushed however, its core audience is supremely stylish, confident, down-to-earth men and women aged 25-35… but always young at heart.
deadline 20th March 2013