Crai, in the heart of Italy

You might have watched on TV from time to time the animation movie that shows an amazing journey through the tastes and the traditions of Italy. A lorry gets along all the roads of this beautiful country, it passes by the gentle hills of Emilia where the hey bales are like the birds’ nests, it runs along the roads in Piedmont spread with the “crumiri” biscuits and the “gianduiotti” with the wheels made of nuts. Then there are the historical centres where you can breathe history and the true tastes. «Quality is an ever-ending journey» Mario La Viola,

the marketing, format, network and Crai development Manager explains when he talks about the advertising campaign of this historical distribution group. So the lorry continues on its journey along the peninsula, it never stops because the research for quality never stops and it’s renewed every day thanks to the commitment of people who work for Crai who can select the best products, discover the traditions, the regional recipes by putting all their passion and their heart in all the activities they carry out.

Casa Crai: the first web seriesat the supermarket

«Quality is an unavoidable value for the group, Mario La Viola states, as well as the closeness to our customers. We have been close to our customers for more than 40 years with more than 2.200 stores in the most remote corners of our country by offering our professionality, our kindness and our good service besides the genuine and controlled products. It’s not by chance that Crai is our pay off in the heart of Italy». The webseries “Casa Crai” is set between the supermarkets’ shelves, it’s the first one in this kind of context and it’s going to be put online with its third season on the Facebbok page, on the Instagram channel, on the websites Casa- Crai.it and Craiweb.it and on the Crai’s YouTube

channel. Mario La Viola also says that it’s a project that has been designed to underline the closeness of Crai to their customers, it uses a simple, nice and direct communication and it aims at showing how the stores can become an important meeting point for the customers, a welcoming place like home.

The consumers are the protagonists

Laughter is guaranteed with the web series that is ironically and brilliantly directed by Maurizio Simonetti, supervised by Ince Media and led by the lively enthusiasm of the actors. After the great success of the first abd the second edition, the third one will be broadcasted in December 2019. Crai will launch the online contest called “Comico Tipico” (The typical comedian), the spectators will choose 20 consumers who will be allowed to be part of the new cast of Casa Crai 3 and will represent their region together with Pino Insegno and Roberto Ciufoli. You don’t have to miss this new weekly appointment: five minutes of pure fun to break the dullness of your ordinary days. It will be easy to watch the episodes from your tablet, your smartphone, you’ll be able to follow the adventures of the “employees” of Casa Crai and also the customers’ adventures that on the other side represent the second half of the story’s soul: people of all ages and social classes who do their shopping every day.

Quality and excellence

«Quality and excellence aren’t only the main communication values that represent the entrepreneurs who made all this possible and are still continuing this way» Mario La Viola explains and he finishes by saying: «Our commitment together with our customer’s fidelity enabled us to be awarded in 2016 with the Prize for the Excellence of Commerce on the occasion of our 70th anniversary

that we received by the President of Confcommercio (The Trade Federation) and the President of the Republic». In order to be even closer to our customers in September Crai launched its new App, free from the App Store and Google Play where you can find all the information about the Crai world, you can do your online shopping, know about the promotions and even find new recipes.