Micro Credit Limited 6 Month Digital Marketing Management Review
there’s nothing more exciting than a good idea www.e-fire.com
the strategy innovative ideas that set you apart & save you money! For six months, October 1, 2015 – February 29, 2016, E-Fire will provide to Micro Credit Limited (MCL) the following Digital Marketing Management Services: - Creation & management of MCL’s Facebook page (12 posts per week) - Creation & management of MCL’s Twitter page (Min 15 posts/reposts per week) - Creation of MCL’s Google+ Page (for SEO optimization) - Creation & management of 1 Email Marketing blast. - Development, design, management & reporting of social media advertising campaigns - Immediate online customer service Monday – Sunday, 9am- 9pm. - Creation of artwork needed to carry out management sufficiently
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- Key Performance Indicator (KPI) Social Media Analytics Reports - Development and management of one (1) Social Media Activation (not inclusive of any fees incurred by the use of an app development platform, additional advertising budget, or artwork creation) - Social Media Coverage of 1 live event (48 hours’ notice required) - Quarterly consultation meetings as requested by Micro Credit Limited.
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Social Media Cover Designs “passion is the key essential force that drives our success. it determines everything that we think and do...�
Education Loans
Personal Loans
Automobile Loans
Christmas Wishes
Social Media Promotion
General Info
4 | Professional Consultant
Social Media Promotion Two month promotion aimed at engaging Digital fans & promoting Small Business Loan offering. Entrants have to share their story with friends to gain votes, winner will receive no loan payments for 2-3 months. The Micro Credit Limited Business Leader Loan Award.
Mobile Friendly Platform
Increase Engagement
Promote Awareness
We utilized Wishpond platform to host an interactive essay competion for this promotion. Users can enter, attach files and share to gain votes.
Use of ‘sharing’ also known as organic promotion allows for a unique level of engagement with both prospective customers & their friends.
Most importantly, people will be well aware that Micro Credit Limited offers reliable Small Business Loan solutions at a competitive interest rate.
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our creative campaigns
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Loan Checklists
we are like-minded people trying to facilitate inspirational ideas that do one thing above all: sell...
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Social Media Post Designs “passion is the key essential force that drives our success. it determines everything that we think and do...�
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Website Image Revisions Redesign artwork for website in line with Digital Marketing Visuals. We also highly suggest that the copy be revised in upcoming months.
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creative campaigns
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your growth with like-minded people facilitate for inspirational ideas that do one thing above all: sell
Impressive Growth
Facebook has gained 3,111 fans with almost 500,000 impressions across the Island and 4,384 persons taking some form of action across our social platforms.
Communication Innovation Community Leadership Strategy Engagement Analysis Experience
During period we also received 40 direct lead inquires and have developed a system for gathering the data from prospective clients and sharing with MCL Sales’ team. We still think there are alot of general questions that we would like to highlight more “What is the interest rate for loans? Loan periods? Max amounts etc...� and alot more product education can be carried out through 2016. Full analytics & advertising report sent seperately.
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7 Grosvenor Terrace (Suite 1) Kingston 8 Phone : +18764695762 Email :tonioliver@e-fire.com