3 Simple Ways How to Double your Vape Shops Sales in 2017 Are you worried about the rapid expansion of the Vape Industry and how it can affect your stores profits? Are more Vape Shops opening in your neighborhood and you are worried about keeping your current customers? We will explore the different ways to attract new customers and retain the current customers you have so they keep coming back to your store. #1 Starting a customer loyalty program Vape Shops that have a customer loyalty program can easily contact their customers and make their marketing easy. Lots of small businesses these days are using the Clover POS system. It is an inexpensive all in one solution for inventory, credit card processing, and bookkeeping. This POS system offers tons of add on apps that can help you engage with your customers seamlessly. My local vape shop uses the Five Stars add‐on for the Clover POS system. It allows you to allow unique rewards, such as discounts and store promotions. With Five Stars Loyalty program you can contact your customers through email or SMS text message, driving more foot traffic into your store. Five Stars tracks customers purchases and shopping behaviors, allowing you to automatically send out messages at the right time to the right customers. It also allows you to bulk message your customer base about sales, new product additions, and events at your store. Your existing customers will visit your store more often, spend more money, and tell their friends about their experience in your store. Vapers are a tight knit community and are always talking and interacting with each other about their vaping hobby. There is always a new device or juice coming out that people love talking about. A loyalty program is a must have to retain your current customers and keep them coming into your shop rather than choosing a competitor. #2 Frequently add new exciting products to your store The Vape industry is constantly changing and evolving. Not only is it getting more competitive, more eliquid companies are taking a bigger market share ever since the FDA regulations scared all the small manufactures out of business. Recently Lost Art Liquids released a new flavor called Strawberry Strike, a sweet Strawberry Bubblegum flavor. They use a Nicotine called TFN (Tobacco Free Nicotine), a very expensive synthetic nicotine not derived from Tobacco. They offer it only in a 120ml bottle with a retail price of $30. They are trying to take market share with this product by undercutting their competitors who charge almost double for the same size without the premium TFN nicotine in it. You want to be ahead of the curve and know about all the new and upcoming products for your store. One great way to do this is to attend trade shows and talk with the companies there about their new
products. Also ask about products in the pipeline that are still in development so you know what’s coming out in the future. Lots of the trade shows are located in Las Vegas, it can be a great way to build your business during the day, while having fun on the town at night. Some of the best shows are Tobacco Products Expo(TPE), Electronic Cigarette Convention(ECC), and The Big Show. Set Up a New products section in your store and send out a newsletter or SMS text message alerting your customers of the new innovative product they might want to try. Lure them in with a special offer on the new product so they can’t refuse to stop by. Always be sure to have a trusted supplier that has all the newest e liquid and hardware on the market such as Vape Supply Club. They have all the products you need in one convenient website to make buying your inventory as simple as possible. #3 Be Visible Online with Google Places and Yelp a. Make sure that you have your stores hours and location in Google Places and Yelp. This will help you show up in local google searches when people look for vape shops. Customers can also leave reviews of their experience in your store so new customers can see their positive experience and decide to stop by and check out your selection of products. b. Create a Facebook page. Everybody uses Facebook these days and Vapers love to talk about their new vaping buys to their friends c. Create a YouTube page. You can have your staff or customers create videos about your products and share them online. Make sure to include a link to your website or Facebook page in the description section so you can get some link juice towards your page. Videos are the most popular thing on the internet right now, so don’t underestimate their marketing value.