The REAL difference in real estate Pages

The REAL difference in real estate

When you need an agent, get a REAL one.

We’re excited to announce the launch of a new campaign – REIV REAL.

Commencing early September 2022, you will see a promotion campaign that showcases the knowledge and expertise REIV Members bring to the sector. It will show across Catch-Up TV, Regional TV, social media, real-estate websites, radio and more.

Our strategy is to create awareness that there is a “real difference” between an REIV Member and a non-member.

All Members will receive their toolkit of campaign assets to share and wear – tell your clients and communities that you are a “real” - real estate professional committed to upholding the highest standards. Start with wearing your REIV REAL lapel pin at your next meeting.

REIV REAL is about highlighting the attitude and commitment that makes a real-estate professional. While all agents must be appropriately qualified and licensed to work in the sector, REIV Members go beyond the basics. Members make a commitment to continuous

learning, improvement, Tell your clients and development not and communities just for themselves but that you are also towards the wider real-estate sector. a real-estate professional When you join the REIV committed to you choose to make a upholding the significant difference to your career, you highest standards. commence a journey to help build a stronger more sustainable property sector; whether it’s through participation in the REIV CPD program, contributing to sector development through REIV advocacy initiatives and sharing of

How and wHen

• Your REIV REAL lapel pin is enclosed with this magazine. • Over the coming weeks you will receive an electronic toolkit with campaign assets that you can use in your own marketing material. • The public campaign placement will commence in the first week of September. • Members in Bendigo and surrounding regions can see the new TV commercials on the

Nine Network on shows such as The Block,

A Current Affair, Today and the news. Other

Regional markets will come on-stream in following months. In all other parts of Victoria watch the commercials on digital catch-up TV across a range of channels and shows. • The campaign will also be shown on a range of digital platforms that are popular with people looking for property or who work in the sector. This includes realestate.com.au,

YouTube, Instagram and Facebook. • Radio commercials will follow on 3AW and some FM channels.

The Member toolkit will come with a range of assets that can be included on your personal and business marketing.

market data and insights, committing to high integrity standards by signing the membership code of conduct and more.

REIV REAL is about Members who make a real difference in real estate.

The Member toolkit will come with a range of assets that can be included on your personal and business marketing, including, social-media tiles, the REIV REAL logo and the REIV Proud Member logo. Use and distribution by Members will give the campaign far greater reach and recognition.

Make sure your business and personal member profile is current and updated on reiv.com.au/choose-a-member