embracing failure since 1993.
A project exploring brand research, brand expansion, branding and packaging. The company set to analyse and expand was Muller in Italy. The new product concept was small chocolate treats fill with yoghurt cream and pieces of fruit. They would be offered in several flavours and includes a multipack.
The musician Howard Dee commissioned a photoshoot to promote himself and his music. The photoshoot was inspired upon the genre and style of Howard’s music and in line with his role models in the music industry such as Frank Sinatra and Robbie Williams.
HOWARD DEE
HOWARD DEE
Somewhere there ill be Carry on being me Can we pretend Can’t stop now Beautiful girl A little time
Somewhere there ill be
Thank you
Carry on being me
Unfulfilled
Can we pretend
If at first
Can’t stop now
Yes I do
Beautiful girl
If
A little time Thank you If at first Yes I do If
U N F U L F I L L E D
F I N A L E
U N F U L F I L L E D
F I N A L E
HOWARDDEE Somewhere there ill be Carry on being me Can we pretend Can’t stop now Beautiful girl A little time Thank you Unfulfilled If at first Yes I do If
U N F U L F I L L E D
F I N A L E
Upon the success in the photoshoot, the project expanded to the design of a CD cover for Howard Dee’s upcoming album. Everything from the album title, to the song titles and design and layout was designed. Many different options were pitched, some safer and more obvious and others very artistic and innovative. The image above is the winning design even though when pitched it was not favoured it ended up being used.
Upon Howard’s request a different solution was produced for the album cover, a piece highly influenced by an old album of Frank Sinatra. Upon completion, Howard regarded it highly but decided it would only be used as supporting graphic material but was not representative of him enough for the album cover as he wanted his photographs present.
ABOUT 8% OF ALL MEN AND 0.5% OF ALL WOMEN ARE SUFFERING FROM
COLOR BLINDNESS
ABOUT 8% OF ALL MEN AND 0.5% OF ALL WOMEN ARE SUFFERING FROM
COLOR BLINDNESS
ABOUT 8% OF ALL MEN AND 0.5% OF ALL WOMEN ARE SUFFERING FROM
COLOR BLINDNESS
ABOUT 8% OF ALL MEN AND 0.5% OF ALL WOMEN ARE SUFFERING FROM
COLOR BLINDNESS
A class brief under the theme of “ failure”. The chosen approach was to portray biological conditions as a manifestation of the body’s failure, with focus on blindness. The final campaign would be a government awareness launch with more artistic emphasis than usual. Two different strap lines were developed after message misinterpretations of the first one.
Continuing with the theme of eyesight, this video is an informative and visual representation of the different and most common eyesight conditions. It gives information followed by a representation of the effect each condition has. It was created with the purpose of being pitched to different optician companies as engaging material with their clients and families.
Two 3D animation experiments. They were both created without large thought on the content itself and focused on skills and processes. Left is a quick ident with bubbles coming out of the peeled word “ design” . Right is a self-ident where the name “ester” turns 90 degrees to reveal the surname “amigo”, there were issues with correct lighting and rendering in this one.
Further experimentation in the subject of animation led to the creation of a personal advertising ident in line with business cards and other materials. The composition is a block of tiles that fall to the floor and scrambled until the blocks showing the logo align and create the graphic perfectly.
Work in progress for the current D&AD briefs. This is the response to the DCM brief focusing on the cinematic experience and the emotions experienced and behind movies. It is filmed in stereo 3D and focuses on the engagement the different senses have during the cinema.