Closing Reception

SATURDAY | 28 October 2017 14:00-15:15 Room

NICHOLAS KENT Marketing VALLEY ROOM 1&2 Marketing Practices of International Schools in a Competitive Asian Context - There are numerous factors which contribute to the competitive marketplace for international schools that a new focus is being put on institutional marketing practices. Historically, education has not fully embraced the concept of marketing, much to its own detriment. Nicholas Kent will present the findings from his doctoral research on the current marketing practices of schools in the EARCOS region and offer analysis and suggestions for schools moving forward in this domain.

VJACESLAVS MATVEJEVS IT MYANMAR ROOM 3 It Is Time to Transform the Role of IT Director in Education - There is an opinion and vision about role of IT director in education and what scope of responsibilities this person should hold. However, World of Education is moving forward becoming very dynamic, tagging every aspect of school life with it. It is time for school leadership to look at reality and ask tough questions about if the current IT director role really fits aspiration to become a 21st century school, supports shift toward required changes, describes transformational leader qualities. During this presentation, we will share and discuss different approaches and scenarios where the IT director role has been changed dramatically.

SARAH WHYTE TCKs PHILIPPINE ROOM Exploring the TCK Definition and the Associated Positives and Challenges - The term “Third Culture Kid” was coined in the 1950s and is still used to describe expatriate students. Since then, a wider variety of terms has sprung up. As a school, how well do you understand and apply the range of terms with your students? Identifying with the most fitting label allows students to connect with others in a wider community to celebrate the positives and seek support for challenges they share with others who fall into the same category. In this workshop, you will explore the available terms and develop your understanding of the positives and challenges of an international upbringing.

JULIAN WHITELEY Leadership THE STUDY Understanding Schools as Organisations – A Toolbox - International schools are some of the most complex organisations known to man and at times leading them can be a bewildering experience as you try to make sense of what is happening around you. Headship is an art, not a science, one in which judgement is key: there is no magic wand. However, this workshop, which will be a random walk through various models and concepts, should help dispel some of the fog and provide a degree of clarity. The aim will be for each participant, whatever their position of responsibility, to take away some ideas for further reading and application in their own schools.

KATIE RIGNEY-ZIMMERMANN / DAVID PERKIN Marketing CHAIRMAN’S ROOM New Website— What We Wish We Knew Before We Started - Katie and David have been working together at SSIS for eight years. In 2015 they decided it was time to update their school website and a journey began. On the surface launching a new website seems like an easy endeavor; reality turned out to be very different. At SSIS, they learned more than a few lessons from their experience. They would like to share what they went through in order to help others avoid the mistakes and struggles which they experienced.

16:30 - 18:30 MRISA HEADS’ MEETING THE BOARDROOM SUITE

17:45 - 18:45 Cocktail Reception Reception and Welcome to Exhibitors and EARCOS Board Members Suite #2300

19:00 - 21:00 Closing Reception Sponsored by SEARCH ASSOCIATES

BY THE POOL

SUNDAY | October 29, 2017

GOLF! GOLF! GOLF! Tee Times start at 7:30 A.M.

08:30-16:00 MARILYN GEORGE WASC: Focused Visiting Committee Member Training

09:30-10:00 Morning Coffee Break 12:00-14:00 Lunch THE STUDY ROOM