TO TAKE PART IN E.O.C.’S MARKETING EFFORTS PLEASE FILL OUT THE ATTACHED MARKETING ORDER FORM & FOLLOW THE INSTRUCTIONS BELOW. Fax or e-mail this form to Nathan Schmidt at fax #: 469-892-2443 | e-mail: nschmidt@earlowen.com Earl Owen Company would like to thank everyone for participating in our 2018 marketing program. We are looking forward to a prosperous year for all.
CELEBRATING 65 YEARS IN SERVICE
For 65 years, Earl Owen Co. has served Texas and the Southwest with family-friendly customer service and unsurpassed knowledge of the automotive after-market. With the grit and tenacity of our founders, Earl and Shirley Owen, we strive to continue bringing innovative products with a care and camaraderie to future generations. Join our celebration of 65 years of excellence in 2017!
CORE VALUES: Service Family Integrity
MISSION STATEMENT With over 60 years of experience, Earl Owen Co., a family owned organization, provides auto accessories to a wide range of customers with a commitment to service and integrity.
VISION: To be the Preferred Provider of Auto Accessories
EARL OWEN CO. REGIONAL SHOW TOUR OKC
LUB
HOU SA
4 REGIONAL SHOWS Earl Owen Company will host 4 regional shows throughout Texas and in Oklahoma to show our appreciation to our jobbers. Each regional show will be held at a state of the art golfing range that’s fun for the whole family. Earl Owen will feature elite manufacturers at each show, join us as we tour Texas and Oklahoma.
SHOW LOCATIONS & DATES SHOW 1: SAN ANTONIO, TX - Thursday February 8, 2018 - Top Golf - 5539 North Loop 1604 W, San Antonio, TX 78249 SHOW 2: HOUSTON, TX - Thursday April (Day TBD) 2018 - Top Golf -1030 Memorial Brook Blvd, Houston, TX 77084 SHOW 4: LUBBOCK, TX - Thursday June (Day TBD) 2018 - 4ORE! Golf -6909 Marsha Sharp Fwy, Lubbock, TX 79407 SHOW 3: OKLAHOMA CITY, OK - Thursday August (Day TBD) 2018 - Top Golf -13313 Pawnee Drive, Oklahoma City, OK Bay Vendor .................................................................................................................................. $1,000.00 - Per Show - First-come, first-serve. Food Sponsor .................$5,000.00 - Per Show - Includes bay of choice, logo on shirts & all marketing material leading up to & during the show. Drink Sponsor ................$5,000.00 - Per Show - Includes bay of choice, logo on shirts & all marketing material leading up to & during the show.
2018 EARL OWEN CO. CATALOGS MASTER CATALOG ( TRUCK, JEEP, VAN & SUV ACCESSORIES ) 2018 CATALOG (above and beyond co-op) The 2018 Earl Owen Company catalog will be an intensive piece making it easy for a jobber or consumer to find the product they need, when they need it. We will use the existing pages from our current catalog and update them with new material, That is unless you would like to design a new piece that coincides with a new look or brand identity recently implemented. We are now offering prime real estate in the front of our catalog in the form of a 2 page spread. This 2 page spread is not intended to be used as a catalog page, but instead to be used for a clean design promoting your brand. You must have at least one page in the catalog to purchase a spread advertisement.
New 2pg Spread Ad ................... $2,500.00 5 Plus Pages .......................$600.00 per pg 3-4 Pages ............................$650.00 per pg 1-2 Pages .............................$750.00 per pg Front Inside Cover .................... $5,000.00 Back Inside Cover ...................... $5,000.00 Section Page Divider ................ $1,200.00 Custom Design by EOC ............. $1,000.00
CATEGORY SPECIFIC CATALOG JEEP & VAN CATALOG Earl Owen Company will also be creating a Jeep specific and a Van Specific catalog to target these ever growing markets.
1-9 Ad Spaces .......................$50.00 per ad 10-19 Ad Spaces ...................$40.00 per ad 20+ Ad Spaces .....................$35.00 per ad Front Cover .................................. $1,000.00 Back Cover ................................... $1,000.00 Full Pg Ad .............................$300.00 per ad
EXCLUSIVE DELIVERY TRUCK WRAP TRUCK WRAP FOR 16’, 28’, OR SEMI TRAILER TRUCKS
ROLLING ADVERTISEMENTS As our product inventory and company continue to grow, so do our fleet of delivery trucks. We invite you to take part in an exclusive truck wrap to be placed on one of our delivery trucks. This is a great opportunity to partner with us and build brand awareness. Our delivery trucks run on major highways throughout Texas and surrounding states daily, giving you prime exposure to one of the top truck accessory markets in the US. Join us, and let everyone know that Earl Owen Company carries your products. These truck wrap projects are for above and beyond co-op only.
16ft. - 18ft. Box Truck .............. $6,000.00 Exclusive wrap with 3 years of exposure
26ft. - 28ft. Box Truck ............ $7,500.00 Exclusive wrap with 3 years of exposure
Semi Trailer ............................... $11,500.00 Exclusive wrap with 3 years of exposure
Custom Wrap Design by Earl Owen Co. ........................ $1,000.00
MONTHLY HIGHLIGHTS NEW DIRECT MAILER MAGAZINE WITH FULL FEATURE PIECE - New size: 8.5”w X 11”t NEW FEATURED SPREADS Spread 1: MANUFACTURER SPOTLIGHT - Product review and a few words from the rep. Spread 2: REBATE REMINDER - Featured rebates for the specified months Spread 3: IN THE SHOW ROOM - Ideas that will help spruce up jobber showrooms...Displays, signage, etc. MONTHLY HIGHLIGHT COMBO PACKS (co-op) (Packages include 1 of each of the following)
BIMONTHLY MAILER AD SPACE Be featured in our bimonthly direct mailers. 6,000 direct mail pieces will be sent out every other month to top customers in TX, OK, LA, NM and AR. These mailers will feature new products, specials, rebate reminders and other deals we have to offer for the specified months. Any overs will be dispersed by our delivery drivers and outside sales representatives. Each design will also be electronically posted on our wholesale and quick order websites.
FEATURED PRODUCTS ON WEB SITES Have your products featured on both our public and wholesale sites. Here, you can elaborate on products by adding images, part numbers, and links directly to your web page. The EO site receives increased traffic due to the fact that customers have to go here before accessing our Quick order site.
E-MAIL BLAST Utilize our e-mail blasts to connect with our customers directly.
SOCIAL MEDIA POST We can feature your products, promotions and posts on Facebook and other social media outlets.
ON-HOLD MESSAGE Mention new products, features and more while our customers are on hold.
Featured Highlight Combo Pack .................. $750.00
Full Spread Products Feature Combo Pack ....... $3,000.00
Includes ad space in the direct mailer.
Feature a product on a 2pg spread.
Front Cover Highlight Combo Pack ......... $1,500.00 Includes half pg. ad space in the direct mailer.
Back Cover Highlight Combo Pack ......................... $1,200.00 Includes ad space in the direct mailer.
WEEKLY SALES BLITZ HAVE ONE WEEK DEVOTED TO PUSHING YOUR LINE. WEEKLY MANUFACTURER SALES BLITZ
Have a whole week at Earl Owen Co. dedicated to promoting your brand. Most lines see a 50% week over week increase in their sales. Best results include a Monday sales training, sales spiffs, & sales discounts. We will also allocate time for you to ride with territory managers during the week of the blitz, only 40 weeks available. In the past vendor representatives have dedicated 1 whole day to be with our phone room sales team offering incentives for sales as they receive and make outbound calls. Monthly Highlight Combo pack participants get first choice on the week they would like to hold a sales blitz.
Weekly Blitz .................................... $500.00 We ask that manufacturer include a discount & a spiff.
PARTNERED PROMOTION PARTNERED GIFT CARD PROMOTION
GIFT CARD PROMOTION Run a partner promotion with Earl Owen Company to help generate sales. Offer our customers an opportunity to win a $25 gift card with a purchase. Example: Buy a $1,000.00 in product & get a $25.00 Visa Card, or Buy 5 tool boxes & get a $25.00 gift card. Advertisement and design work provided by Earl Owen Company with a featured bonus ad in our bimonthly direct mailer.
Card Promo .................................. $5,000.00 100pcs $25.00 Visa Cards plus, design work & advertisements by Earl Owen Co.
ONLINE ADVERTISEMENTS QUICK.EARLOWEN.COM ONLINE ORDERING BUSINESS TO BUSINESS BANNER ADS QUICK ORDER BANNER AD The Earl Owen Company Quick Order site receives 300 plus unique logins each day with every session being recorded. By recording these Quick Order sessions and following buying habits we can now land tailored ads to specific users. Use this opportunity to tailor a specific ad to promote a cross sale, launch a new product, or push a promotion. When one of these ads are clicked by a user that specific products will be automatically added to their shopping cart.
Banner Ad ..................................... $1,000.00 Banner will run for 30 days
FACEBOOK ADVERTISEMENT NEW PRODUCTS FACEBOOK AD Promote to jobbers and retail consumers with a partner Facebook advertisement. Earl Owen Co. will purchase the ad and push it for one week to a specific target audience. Help generate even more traffic by giving one away a product or swag. Giveaway product to be credited or drop-shipped from the vendor.
Ad ........................................................ $500.00 Ad will run for one week
PRINTED PROMO PRODUCTS SHIPPING BOX & MOUSE PAD ADVERTISEMENT SHIPPING BOXES
MOUSE PADS
Have your company’s logo printed twice (once on each side) onto 10,000 of our shipping boxes.
Keep your brand in front of our jobbers every day. Have a logo printed on up to 1,000 customized mouse pads, 4 logos total.
Large Boxes ................................. $1,000.00 Small Boxes ................................. $1,000.00 2 imprints on each box
Reserved Logo Space ............... $1,000.00 $1,000.00 Per logo
MARKET SPECIFIC FLYERS SIZE: 8.5”W X 5.5”T - Agriculture Industry - Police & Fire Industry - Marine Industry - Power-sport Industry
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Specific Flyers ......... $1,000.00 - Exclusive feature on 1,000 pieces
TO TAKE PART IN E.O.C.’S MARKETING EFFORTS PLEASE FILL OUT THE ATTACHED MARKETING ORDER FORM & FOLLOW THE INSTRUCTIONS BELOW. Fax or e-mail this form to Nathan Schmidt at fax #: 469-892-2443 | e-mail: nschmidt@earlowen.com Earl Owen Company would like to thank everyone for participating in our 2018 marketing program. We are looking forward to a prosperous year for all.
MISSION STATEMENT With over 60 years of experience, Earl Owen Co., a family owned organization, provides auto accessories to a wide range of customers with a commitment to service and integrity.
VISION: To be the Preferred Provider of Auto Accessories
CORE VALUES: Service Family Integrity