media
entertaining
GREEN
ocal L
ENGAGING
informative RECYCLING LOCAL
GREEN eco
editorial
ADVERTISING WITH
inform ative
WHO WE ARE 5.1 million visitors annually
Earth911 owns and operates North America’s most complete directory of local recycling and proper disposal options. With our award-winning website, Earth911.com, attracting more than 5.1 million visitors annually, we deliver the data, information services platforms and media tools that leading brands and industries need to engage consumers, track recycling and proper disposal programs and demonstrate compliance. Earth911.com is a consumer-facing website designed to keep people engaged beyond just searching for recycling locations. It features: • Daily, original content production of news and lifestyle stories related to product stewardship issues • Product-specific landing pages • A vast library of industry-wide, evergreen content pieces • Social media outreach through Facebook, Twitter and E-newsletters
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EARTH911.COM TRAFFIC STATISTICS (all statistics are estimates - August 2009 to September 2010)
Visits
Page Views
5,150,576
14,945,576
Pages/Visit
Avg Time on Site
2.9
02:21
READER DEMOGRAPHICS 57%
0 - 17
4%
18 - 24
5% 23%
25 - 34
43%
30%
35 - 44
Sex
Age
55 - 64
Education
65+
High School Diploma
Graduate Degree
39% 33% 14%
9% 23%
$50 - $75k
6%
Bachelors Degree
4%
$25 - $50k
7%
Some College
12%
Income $0 - $25k
Less than High School
22%
45 - 54
31% 21%
$75 - $100k $100 - $150k $150k+
11% 5% 3
READER INTERESTS
WHO WE CURRENTLY WORK WITH
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OFFERINGS & PRODUCTS Display Ad Placements Currently, Earth911.com places display ads in 300x250px ad slots located in: 10 main Industry/category sections Electronics
Garden
Hazardous
Automotive
Plastic
Metal
Paper
Glass
Household
Construction
All material/product pages, including: Plastic Bags
Rechargeable Batteries
Computers
Paint
Cell Phone
Motor Oil
All content posts, including: • Oops! Eco Intentions Gone Wrong • The Pizza Box Mystery • Wow, You Can Recycle That? • What NOT to Put in the Bin In addition, we offer: • Leader-board placements • Recycling Search placements
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OFFERINGS & PRODUCTS Engagement Through Advertorial Earth911.com’s unique audience and offerings give sponsors the ability to offer a level of engagement and education that is currently in high demand.
Third-party validation of sponsor’s sustainability initiatives through its partnership with the most recognized and respected name in recycling
A transparent and easy-tounderstand advertising method that reaches an audience already interested in a sponsor’s product or industry
The opportunity to set industrywide standards for product stewardship communication
A platform to demonstrate commitment to CSR initiatives by supporting nationwide access to recycling information
Consistent and reliable messaging to on-site and social media audiences
A politically neutral, non-partisan space in the “green world” to talk with consumers
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SECTION SPONSORSHIP
• Takeover of “Integrated Sponsorship Spotlight” • Display ad space throughout Section and related content • Quarterly Editorial coverage promoting Section • C overage of PR and news releases from sponsor • Editorial contributions to Resource portion of Section • Homepage highlight for one month including Company logo, featured content and homepage poll 7
MATERIAL WEEK CAMPAIGN SPONSORSHIP
• Display ad space on Earth911.com homepage and within Weekly e-newsletter • Navigation promotion in header, displayed on every page of Earth911.com • Corresponding Section/Material will be “re-skinned” to reflect the week-long campaign • Creation of sponsored articles to be featured throughout campaign • Social media contest centered around content and content promotion • Sponsored search results directing users to Section/Material when keywords are searched
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MATERIAL SPONSORSHIP
• Takeover of “Integrated Sponsorship Spotlight” • Product placement for main material image • Display ad space throughout Material section and Resource content • Quarterly Editorial coverage promoting Material • Coverage of PR and news releases from sponsor 9
SEARCH ADVERTISING
The Earth911.com Recycling Directory is a resource that readily engages users in action. It is the perfect space to allow a consumer product manufacturer to reach Earth911.com readers about its product at the very moment readers are looking to dispose of it. This creates an ideal space to where a sponsor can, for example, promote CSR initiatives or offer incentives to buy new products. The ad space is 722x60 and its features can include: • Logo • Message • Click-through link • Downloadable coupon • Traceable action, ie: survey or poll 10
E-NEWSLETTER ADVERTISING
The Weekly E-Newsletter is one of the most effective placements Earth911.com offers. It boasts more than 35,000 opt-in recipients, with a robust open rate and excellent click-through stats. Ad offerings are 200x310 or 600x85.
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iRECYCLE DISPLAY BANNER ADVERTISING
The Earth911 iPhone application, iRecycle, is yet another platform for advertising. With more than 71,500 downloads in the past year, iRecycle is the go-to mobile app for recycling information. Banner advertising campaigns are available for month-long runs. The ad space is 320x49.
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CONTACT US Jennifer Berry Manager of PR and Strategic Relations 480.889.2650 jberry@earth911.com
Raquel Fagan Executive Editor 480.889.2650 rfagan@earth911.com
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