Earth Day Dallas 2013 Exhibitor Brochure by Earth Day Dallas

Earth Day Dallas 2013 Media / Programming Partners

EXHIBITORS

APRIL 20 – 21 FAIR PARK | FREE ADMISSION

Earth Day Dallas, Inc. awarded Top Public Event 2012 & 2011 – New Launch Category by the International Association of Exhibitions and Events (IAEE)

Earth Day Dallas (EDD) â&#x20AC;&#x201C; where leaders in the corporate, academic, and non-profit worlds u n i t e t o p r o v i d e N o r t h Te x a n s w i t h environmental education and to demonstrate how green lifestyle choices can reduce their cost of living, improve their health and help save the environment. Exhibitors will showcase their achievements as green leaders teaching attendees how to better utilize available resources, switch to eco-friendly products, or support non-profit environmental organizations.

View Event Videos at: earthdaydallas.org/about

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Event

Earth Day Dallas has received numerous local, national and international awards, including:

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2012 Keep Texas Beautiful Civic Organization Award;

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2012 Vision Award for Outstanding Recycling at Public Event - Greater DFW Recycling Alliance (GDFWRA);

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Top Public Event 2012 & 2011 – New Launch Category by the International Association of Exhibitions and Events (IAEE);

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1st Place - North Texas Corporate Recycling Association (NTCRA) Innovative Involvement in the Community through Partnership Program;

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1st Place - Keep America Beautiful (KAB) National Award for community efforts to deliver a beautiful, cleaner and improved environment; and

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State of Texas Alliance for Recycling (STAR) 2011 Leadership Award for Outstanding Recycling Partnership.

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Recognition

Government

8 Academic % 17

Non-Profit

• 520 booths / spaces occupied (98% increase over 2011).

Corporate

• 96% of 2012 exhibitors are interested in exhibiting again in 2013. • 74% of exhibitors have acquired or expect to acquire new business as a direct result of Earth Day Dallas 2012.

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2012 Exhibitor Breakdown

“LED GreenTech could not be happier with its results, we have already completed four large LED conversion projects and have several more in the works from leads we acquired exhibiting at Earth Day Dallas 2012.” – Michael Moore, Jr.

“The Nature Conservancy grew its paying membership by 865 people at Earth Day Dallas 2012, which is one of the most successful membership drives we’ve had in Texas!” – Barbara Laing Nature Conservancy grows its membership with 865 new registrations at EDD 2012!

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2012 Exhibitor Success Stories

Ways to exhibit at Earth Day Dallas Highlight Your Sustainability Initiatives

Educate Attendees on Relevant Topics

Discuss steps your entity has taken to decrease the negative environmental impact of its activities.

Show attendees models, posters, charts, processes they can use to make a diďŹ&#x20AC;erence today and in the future.

Showcase Green Products or Services / Recruit Members

Help Establish North Texas as a Leader in Sustainability Initiatives

Demonstrate to attendees how switching to your products or services or supporting your cause will create positive change in the environment.

Take a leadership role in helping to improve environmental quality in North Texas and beyond.

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Suggestions for Exhibitors

• April 21 & 22, 2012 • 58,205 attendees (20% increase over 2011) • 520 exhibitor booths / spaces • $163,251 paid media budget • Speaker Series featuring Mrs. Laura Bush & Dr. Michio Kaku NBC interviews DFW Truck Farm for the Channel 5 News. • $1,586,958 est. earned media value • $1,075,600 est. wire distribution value • 248,040,386 earned media reach • 215,120,000 wire distribution reach • 226 earned unique outlet count • 497 earned + wire + paid unique outlet count Picnic for The Planet at Earth Day Dallas.

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2012 Event Statistics

Event Information • Dates....................................... April 20 & 21, 2013 • Days......................................... Saturday & Sunday • Time......................................... 10 AM to 6 PM • Location................................. Fair Park, Dallas, Texas • Event Cost............................. Free Public Event • Est. Attendance................... 65,000 • Television Partner............... NBC 5 • Programming Partners..... Home Depot, Radio Disney • Radio Promos...................... Radio Disney, CBS Radio The Esplanade at Fair Park will be the center of Earth Day Dallas 2013.

• Paid Media Budget............ $144,000

Join us for appetizers, beer and wine at our Exhibitor Mixer from 4:00-6:00 PM following

Exhibitors registering before March 15, 2013 will be included in the EDD 2013 Exhibitor Guide that wIll be published in The

booth set-up at Fair Park on Friday, April 19, 2013.

Dallas Morning News the week prior to Earth Day Dallas 2013.

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2013 Earth Day Dallas - Overview

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• Leilani Münter is a biology graduate turned professional race car driver and environmental activist. Discovery's Planet Green named Leilani the #1 Eco Athlete in the world. She is a recipient of ELLE Magazine's 2012 Genius Award and Sports Illustrated named her one of the top ten female race car drivers in the world.

• Going Green the Cast of Wicked - In connection with CBS radio stations, the cast of Wicked will be on-site on Saturday of Earth Day weekend. Live mentions on CBS radio will encourage listeners to head to Earth Day Dallas to meet the cast of Wicked and have a chance to take a picture taken with them. While at the event, attendees can also sign up to win tickets for Saturday night’s show.

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2013 Earth Day Dallas - Special Appearances

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• Home Depot Workshops Featuring Home & Garden Sustainable Practices - All-day hands-on workshops demonstrating environmentally friendly home and garden materials and practices. Estimated to cover 25,000 square feet in the Centennial Building with three distinct programming areas, including: demonstration workshops, soil testing, container planting and gardening, and an orchard walk featuring plants and trees that thrive in Texas. The Home Depot will provide pre-event promotion at its stores in the DFW-Metro.

• Radio Disney Family Zone - All-day entertainment and environmental programming featuring the Radio Disney AM 620 Team Green. Radio Disney will create an entertaining way to highlight how families can help save energy, reduce waste, protect the environment, buy energy efficient products and reduce their carbon footprint on the earth with multiple interactive games, craft stations, activities and more. Radio Disney will compliment existing major sponsors through Radio Disney (pre) Earth Day on-site appearances that highlight the client’s business, cause marketing and participation in Earth Day Dallas 2013.

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2013 Earth Day Dallas - Programming Highlights

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• The Dallas Urban Debate Alliance (DUDA) provides comprehensive policy debate programming for DISD students who otherwise would not have access to this intensive academic opportunity. On Saturday April 20, 2013, DUDA will hold debates on the topic of Transportation Infrastructure at Earth Day Dallas.

• EDD will offer hourly tree climbing experiences both Saturday and Sunday. There is no cost to participate. Climbers will receive professional instruction on tree climbing, safety gear and techniques then enjoy the experience of being up in the trees for themselves.

• Anita N. Martinez Ballet Forklorico - The Anita N. Martinez Ballet Folklorico is considered the largest professional Ballet Folklorico Company in the United States. It has been a trailblazer in the Dallas Hispanic arts and educational community and will be performing at Earth Day Dallas 2013.

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2013 Earth Day Dallas - Programming Highlights

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• Yogiños: Yoga for Youth® is an OHMazing® interdisciplinary curriculum in English, Spanish, and Sanskrit. Yogiños weaves together the 8 Limbs of yoga with original art, music, games, stories, and other sensory-integrated activities to promote flexibility, strength, balance, collaboration, civic and social responsibility, mindfulness, nutrition, and wellness both on and off the yoga mat. • The Second Annual DFW Truck Farm Fun Run will be Sunday, April 21, 2013 at Fair Park during the Earth Day Dallas Celebration. This fun run is stroller friendly and we welcome families, experienced runners, walkers, and those who are new to the sport of running or walking. The course map will take you through Fair Park and we will have fun "farm-like" challenge stations throughout the run. After you complete the fun run, you can enjoy a full day at the Earth Day Dallas event, which is free and fun for the entire family! • Texas A&M AgriLIFE professionals will conduct two days of all-day-long demonstrations, instructional classes, and talks that will address topics such as water conservation, urban wildlife, and green living.

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2013 Earth Day Dallas - Programming Highlights

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Mrs. Laura Bush, Taking Care of Texas

Dr. Michio Kaku, co-founder of string field theory.

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2012 Speaker Series

Radio Disney Family Zone is a huge hit at Earth Day Dallas!

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Radio Disney Family Zone

Earth Day Dallas 2012 Event Signage.

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2012 Sponsors