East Bay Real Estate Guide Volume 18 Issue 4

ARE YOU LOOKING FOR A PREMIER BUYER’S AGENT?

Has 500+ successful buyer transactions in his career (not counting listing sales)

Has better than 80% success rate in multiple offer situations when competing buyers’ offers have similar price & terms

Guarantee: Should his client ever lose to another offer with similar price and terms, he WILL PAY $ to his client!

Knows 7 ways to (often) beat out all-cash buyers without offering a higher price

Has decades of experience helping buyers buy foreclosures (REOs), short sales, new construction, BMRs, HUD, & auction homes

Expertise with a dozen down payment assistance programs

Has professional certifications for representing buyers in residential home purchases & new construction

Offers free, no-obligation, Zoom or face-to-face initial consultation so you can ask all the questions you want and see if a good fit

Steve Hill Agent X

It's Not To Late...Let's Talk

Here’s what my clients have to say…

Hire Cathleen Griebling if you want someone who is knowledgeable, professional, and determined to getting your home sold. We can’t say enough good things about Cathleen. She knows her stuff. We hired Cathleen based on recommendations from family and friends who had used her in their real estate transactions. There is no doubt that we would hire her again in a heart beat to handle any future real estate needs. Whether your buying or selling, it is so important to have a knowledgeable real estate professional watching your back and negotiating the best terms for you. Thank you

Cathleen Griebling.

Robert T.

Cathleen is a true professional! She knows the business inside and out, works hard for her clients and follows through. We've had the pleasure to work with her on multiple occasions. Cathleen has helped us purchase 2 properties and sell 3 over the last 10 years. Even with the drastic ups and downs in the housing market over the last decade, she doesn't miss a beat. I can't recommend a more hardworking and trustworthy realtor.

Heather

Cathleen Griebling is a true real estate professional. She knows her community, the market and the best way to sell or buy a home. She has the utmost integrity and will be completely honest with you about how the process works, what you should know and expect. She works well with others and you can trust that Cathleen will do whatever it takes to get your deal done. I highly recommend Cathleen Griebling and due to her hard work my house sold over the listing price in the midst of Covid-19

. Julie

GORGEOUS 4 BEDROOM

common area maintenance, hot tub(s), and a private community pool. You can enjoy world class fishing and only minutes to fast water where you can venture away for the weekend! Situated next to historic downtown with a farmers’ market, cultural festivals, restaurants and the Marina Yacht Club. Approx. 2 miles to BART for commuters.

All appliances included. listing courtesy of Jacque S Sabella

COURT LOCATION AND UPDATED! Spacious and open floorplan with vaulted ceiling and open concept floorplan featuring 1548 sq ft. This 3 Bd 2Ba. home is ready for a new owner and perfect for and investor or owner occupied. Large updated kitchen with newer cabinets and quartz counters, and plenty of cabinet space. Newer LVP flooring throughout home. interior recently painted a roomy deck to enjoy your backyard. Centrally located and near shopping, schools, parks, BART, and easy freeway access. The many wonders of the Delta water activities just a few minutes away. listing courtesy of Patrick McCarran

with large walk-in closets, plus a flexspace that can be used as a 3rd Bedroom, Den or office.

Laundry room includes tons of storage and utility sink with washer & dryer included. This home boasts fresh interior paint, new luxury vinyl and carpeted flooring, updated light fixtures, solar panels (leased), newer stainless steel fridge (LG ThinQ, <1 yr), Jenn Air oven and microwave (6 mths), and Bosch dishwasher. The lot features mature landscaping with a covered patio for outdoor leisure and BBQing, no neighbors on one side and farmland behind the home. The vibrant gated community amenities include a pool, clubhouse, tennis courts, social events, and gym. listing courtesy of Barry H Lance

THIS IS A BEAUTY! Add this home to the list of homes your are seeing! It is a MUST!

4 Bedrooms w/ ceiling fans and 3 baths with a gorgeous Kitchen that has granite counter tops,

COZY UPDATED

TOWNHOUSE- SINGLE

STORY!!! End unit, 2 bedrooms & 1 full bath. Open floor plan! New cabinets, stove, hood, flooring, baseboards, interior paint.....Comes with new refrigerator (2/2024), washer & dryer. Enjoy community pool within the complex. There are 2 parking spaces (one is covered). Great for first-time home-buyers, downsizing, or simply looking for an income investment. Conveniently located near shopping, schools, parks,

Common Signs You Have A Drainage Problem

A national study found that six out of 10 homes have drainage problems. Unfortunately homeowners often put off the expense of installing a proper drainage system until there are obvious problems requiring foundation work or support. By this time the expense is double, triple often more than a properly installed drainage system. Especially here in the SF Bay Area where home prices are very strong. People paying top dollar for homes are no longer willing to eat the drainage cost as they once were. Here are the most common signs of foundation problems:

• Efflorescence and spall on the interior foundation walls, interior basement walls or in the garage

• Cracks in the foundation, garage slab or hardscaping

• Standing water or moisture in the crawlspace

• Standing water or pooling around your home in the yard during the rainy season

• Stress cracks in exterior or interior walls of your home

• Uneven or cracked slab foundation floors or garage slabs

• Unpleasant odors, musty smells

• Doors that stick, wont move or remain half-way opened

• Bathroom tile or kitchen backsplash cracks

• Cabinets separating from walls

• Gaps or cracking around windows and door frames

BRENTWOOD

$895,000

DON’T MISS THIS RARE SINGLE STORY HOME located in the reputable & desired Deer Ridge community, also in a hard to find cul-de-sac location. It has an amazing open floor plan with plenty of natural lighting, a large formal living & dining area that flows right into the kitchen & family rooms, adorned with a cozy fireplace - the perfect layout to entertain your family and friends. The quiet and serene, low maintenance backyard is ready for you to add your touch, and it’s just steps away from your kitchen and family rooms. The spacious master bedroom with plenty of closet space and secondary rooms provide plenty of room for growing and/or multiple generational needs. You’ll be conveniently located near to highly ranked schools, parks, restaurants, shopping, public transportation, the Hwy 4 bypass, Delta waterways and so much more. Schedule your showing today!

4 BEDROOMS • 2 BATHROOMS • 2118 SQ FT

OAKLEY $684,000

WELCOME HOME!

This stunning 5 bedroom, 3 full bathroom home is located at the end of a quiet court, right at the start of the Big Break Regional Shoreline, and at the head of the Big Break Regional Trail. One bedroom and full bathroom located on the first level, perfect for guests, an office, or multiple generational living. First floor living area provides an open and spacious layout featuring living room and dining room, along with an eat-in kitchen area. The adjoining dining area effortlessly connects to the kitchen and family room, creating a warm and inviting space for gatherings. The backyard, with its unique lack of rear or side neighbors, ensures complete privacy. Whether you’re hosting a barbecue on the patio, relaxing by the fire pit, or unwinding on the deck off the primary bedroom, this outdoor space is designed for both tranquility and entertainment. Three car garage, along with court location, provides ample parking. Spacious side yard allows for boat parking. Very close to schools, shopping, restaurants, and freeway 5 BEDROOMS • 3 BATHROOMS • 2506 SQ FT

BRENTWOOD

$625,000

THIS LOVELY 2 BED ROOM & 2 BATH HOME,

with a bonus room for an office, crafts, a den or bonus room, is located in the senior living community of Summerset 2. The very popular Kendall model is the perfect size at 1566 sq ft, and it features a spacious living and dining room combination at entry. You’ll you’ll pass through the large kitchen, with granite counters, recessed lighting, and breakfast bar, as you enter the cozy family room that features a gas fireplace and built in cabinets. Step out of the family room to a covered patio and beautifully landscaped yard, ready for entertaining family and friends, but it’s yours for every day enjoyment. This gem is located near restaurants, shops, golf courses, John Muir medical center, Kaiser Hospital, walking trails, the Highway 4 bypass, the Delta waterways and more. Schedule your showing today!

2 BEDROOMS • 2 BATHROOMS • 1566 SQ FT

CONCORD

$850,000

DON’T MISS THIS ONE!

Located at a rare top-of-the-hill location, this charming 4 bed & 2 bath single story home with stairs to an open basement that features living space, a bedroom and full bathroom. The park like backyard has numerous fruit trees, chicken coop, slides for children, playhouse/play structure, and more. The updated kitchen, hardwood floors and newer appliances are among some of the features that will make this the perfect home to entertain your family and friends. Located near to public transportation, BART, freeway access, shopping, schools, parks, restaurants, the amazing downtown area, and so much more will make this the perfect place to call home. Schedule your showing today!

4 BEDROOMS • 2 BATHROOMS • 1815 SQ FT

21619 E Highway 12 Rd. Clements, CA 95227

4 bed, 3 Bath, 3,031 sq. ft. with 10 usable acres, covered lit Arena 80x120, large hay barn with storage, 24 stalls. There is a trainer's apartment in the barn/ groundskeeper. Plus ADU/ cottage. Close to the Mokulumne River and 60 miles from Ski Resorts.

Listed: $1,350,000

18615 Marsh Creek Rd. Brentwood, CA 94513

270 Acres | Listed: $4,250,000 52 acres of producing, mature, Olive Orchard with 50,000 trellised trees, seasonal reservoirs, (6) wells & Marsh Creek Riparian Water

Soliz Dr. Brentwood, CA 94513

4 available lots - 2 of the lots is 1.33 acres and another 2 1.03

Listed $450,000

Coming Soon!

470 Coletas Way Byron, CA 94514

4 bed, 2 bath, 2,163sq. ft. with Shop | 1 Acre Lot .

Listed: $1,250,000

ANTIOCH - $595,000

HARBOUR PARK BEAUTY! Rarely available Sbranti home in a highly desireable neighborhood and quiet court location! Beautifully landscaped front yard has an extra wide driveway and slate tile walkway. Spacious family room has a fireplace with a wonderful oak mantle, vaulted ceilings and dining room. Kitchen updated with granite countertops, newer appliances including refrigerator, LED recessed lighting, and two pantries for lots of storage. Primary bedroom has an updated bathroom with dual sinks and tiled walk-in shower. Upgrades include ceiling fans, eagle shield insulation, plantation shutters, dual pane windows and solid core interior doors. Custom private backyard with stamped concrete patio, new sod, adobe style fireplace and outdoor kitchen! Plenty of side yard space and possible boat parking. Close to neighborhood park, shopping, dining, BART and easy freeway access. It's a must see! 3 bed/2 bath 1634 sf 7344 sf lot Court Location.

ANTIOCH - $637,000

Beautifully updated and move-in ready! Situated on a 9000 sf lot with RV/Boat parking in a quiet court location. This stunning split level home has a fantastic open floor plan that is drenched with lots of natural sunlight, gorgeous HARDWOOD floors, fresh interior paint, newer Simonton dual pane windows, recessed lighting throughout, newer HVAC system and water heater, a full bed and bath downstairs, a bar area and indoor laundry room. Large eat in kitchen features newer maple cabinets, granite countertops and stainless steel appliances that include refrigerator and built-in microwave/ oven. All the bathrooms have been recently updated with beautiful vanities, granite, marble, tiles, 2 walk-in showers and dual flush toilets. Enjoy entertaining on your private front or back patio. Huge sideyard with room for possible ADU. Close to BART, dining and easy freeway access. Come check it out!!

Location, Location, Location! Tucked away in the rolling hills of Antioch, in a wonderful, well established neighborhood with beautiful views of Mt Diablo, this lovingly maintained home is ready for your personal touch and creative visions. The possibilities are endless! Already done for you are dual pane windows, gorgeous slab granite countertops and backsplash in the kitchen, central heat and air, meticulously maintained yards with fantastic viewing deck in back! Conveniently located near schools, parks, restaurants,

ANTIOCH - $535,000

Welcome to 1139 Canyon Hills Road, San Ramon! Enjoy the convenience & privacy of a gated community, complete with 3 beautiful pools and 2 tennis courts. This home offers 4 bedrooms, 2.5 baths, 2360+/-sf, on .15+/-acre lot. Mostly original, kitchen with breakfast nook & walk-in pantry. Living room with built-in shelving, marble-faced fireplace & vaulted ceiling. Family room with fireplace, wet bar, and large slider to access the beautiful backyard with views and a fountain. Laundry room and half bath on main level. Upstairs you’ll find the primary bedroom suite with walk-in closet, soaking tub, & glass-enclosed shower. One secondary bedroom w/closet can be accessed from the primary bedroom and the hallway. Two additional bedrooms at the front of the house, both with mirrored closets. Bathroom with skylight and a tub with glass enclosure. Linen closet in the hallway. 3-car garage with some built-in storage. Excellent home for multi-generational living in an excellent location!

https://listings.allaccessphoto.com/sites/1139-canyon-hills-rd-san-ramon-ca-94582-4269342/branded

380

the dynamic world of real estate, success is often synonymous with collaboration and networking. One entrepreneur's journey beautifully exemplifies the incredible impact of connecting with like-minded individuals in the field.

For me, the real estate community is not just a marketplace; it's a tightly-knit network of professionals who actively support each other to thrive. Through this thriving network, I had the opportunity to join forces with remarkable talents like Marcus Jackson Photography, Rob Sogomonian of the media company, and Scott Bigelow, the visionary behind Basset Wine.

Thanks to Steve Margolis and Real Estate Guide Magazine, my business found an exceptional real estate marketing platform in our local area. This valuable exposure has greatly benefited my brand and success within the real estate community.

The synergy of these partnerships has proven to be a game-changer for my business marketing efforts. Marcus Jackson Photography brought an artistic eye that elevated property visuals, Rob Sogomonian harnessed the power of media to broadcast the brand's unique story, and Scott Bigelow's expertise in the world of wine offered a delightful touch to client interactions.

It's not just about the individual successes; it's about the collective strength of this vibrant community. These collaborations are more than just transactions; they represent an exchange of knowledge, creativity, and support that is truly priceless for real estate professionals and their brand.

Intriguingly, the initial connections with these talented individuals and many others were forged through the cornerstone of my real estate success – the weekly real estate meetings in Walnut Creek and Danville. These gatherings serve as a nexus for ideas, camaraderie, and opportunity. The networking power inherent in these meetings has, without a doubt, been the driving force behind my flourishing business in 2023.

Real Estate Guide exemplifies that in the world of real estate, the key to success lies in the ability to collaborate, network, and harness the collective genius of the community. Their story is a testament to the transformative power of unity within the real estate industry.

Discover more inspiring stories like this in our magazine, where we celebrate the

and innovations within the ever-evolving real estate community.

loan programs to help you purchase a home in

1. 0% down pa yment and closing costs, below average credit and income OK. Perfect for first time home buyers that are building credit.

2. Private mortgage/short term purchase loans; No appraisal required, same day approval and 5 days closing. Perfect for purchasing fixer upper.

3. Commercial loan; No personal income required, if loan amount under $750K no docs required at all including subject building. Perfect purchasing potential income properties.

B Walker Ranch has a solution.

B Walker Ranch is dedicated to making a profound difference for those families whose lives have been touched by autism. A working Ranch program that can be duplicated in communities everywhere.

Buy a House Make it a Home WE CAN HELP

Dean Langston

Sales Manager I NMLS267068

925.718.3974 • 925.394.7783

dlangston@changemtg.com changemtg.com/advisors/dlangston

370 Diablo Road, Suite 101 Danville, CA 94526

Glenna Nickerson Mortgage Advisor I NMLS244083

510.409.2570 • 925.498.2487

gnickerson@changemtg.com changemtg.com/advisors/gnickerson 370 Diablo Road, Suite 101 Danville, CA 94526

Embrace 2024 with the excitement of achieving homeownership goals! May this be the chapter where your dreams of owning a home come true. To make it happen, remember to:

• KNOW that the inventory is increasing: Stay informed about the growing housing market and the increasing availability of homes. Knowledge is key to making informed decisions on your homeownership journey.

• Get Pre Approved with CHANGE Home Mortgage: Take the first step towards homeownership by getting pre-approved with Dean or Glenna. This sets the stage for a smoother and more confident home-buying experience.

Here's to a year of exciting possibilities and realizing the dream of calling a place your own. Happy New Year and happy home hunting!

CCRIM Invites You to visit our website:

www.CCRIMToday.com

SELLERS:

List your home with a CCRIM agent who will have your home on our Caravan Tour & Tuesday Broker Open.

BUYERS:

Ask your agent to attend the CCRIM meeting to learn about "Coming Soons"

AGENTS & AFFILIATES :

Attend CCRIM every Tuesday

Doors open at 8:00 am

St. Stephen Catholic Church

1101 Keaveny Court Walnut Creek, CA

WHEN RATES WILL NORMALIZE

Mortgage interest rates have been in the news every day since the buzz around inflation has been front and center daily for the past few months. As this paper is being composed, the rate has been circling around 7%. Stories are frequent from people that bought homes in the 1980s at rates of 15% and more. Prior to the inflation news, 3% rates were common and have influenced the number of homes going to market.

All of these items are causing a situation where potential Homebuyers are giving up the ghost and feel that they may never be able to purchase a home at all. There are some facts that might help you sort all of this out.

In the 1980s, home prices were significantly lower than they are today; there was no shortage homes available, qualifying for a loan was much easier and because we were in a true recession at the time which made more homes for sale. Flexibility was the word of the day and things went fairly smoothly. I was a beneficiary of this. We moved the family from SoCal to the bay area and bought a home for $102,000 using a 13% loan.

Today’s market is very different. Even at a 7% mortgage loan rate, this level seems to be very high. The perception of this is colored by the fact that mortgages have, until recently, been exceedingly cheap. Mortgages of 4% and lower have been lower for a long period of time. In fact, there are many people have taken themselves out of the market until such a time these rates reappear. Here is a hard fact….low rates will not be around for a very long time if ever. This is why. As long as the inflation bug continues to hang around like

a COVID virus, rates will have to remain high. This is due to the government continues to pump money into the economy, it will take higher offering rates for investors to purchase these bonds. Given this, a mortgage of 5% may be where things settle, and a 4% rate will be a gift.

Another impact on the market today is the lack of homes for male. My recent viewing of the Multiple Listing Service show me an awfully large number of homes. The problems, in my opinion, actually reflect that the prices, given the interest rates today, making these homes available but not affordable.

Finally, we are short in demand for properties. New homes are being built but not on the scale they need to be built. The gap is big and appears to be growing. Unless the demand for homes flags, the prices on them drops or we go into a recession, this solution does not look promising.

Closing, the answer to the question above is fairly simple, rates are already normal. While 7% may seem high, it is temporary, Homebuyers and Home Sellers will be able to come to agreement and more people will get their desires mat. Please note, I am not making a prediction about when this may happen; I cannot make such a prediction, however, I would love to discuss this with you and see what options you may wish to explore. Call me at 512-772-6293

John Case is a Broker Associate with Corcoran Icon Properties (CA) & Stanberry Realtors (TX) He has dealt with all aspects of Real Estate during his career and can answer any question that you may have regarding your home.

CalDRE Lic:00622378

He is also the editor of the East Contra County Real Estate Economic Report. He works with his wife Diana in Brentwood. They can be reached at 925-382-9771 or by email at johnacase@stanberry.com

What are some of the perks of doing a Virtual Real Estate Open House?

Without a doubt, virtual open houses lead to greater opportunities to connect with your prospects or leads because of three main reasons:

• It expands your reach: Virtual open houses no longer just serve the needs of

who come to see the home in-person. Hosting open houses online means that your videos can be viewed without limitations of time or space. All it takes is a link to be shared out for another opportunity to be created.

• You can offer the convenience of anytime, anywhere: You can save you and your buyers time from having to travel and coordinate schedules to meet. Virtual tours are viewable until the day the property closes escrow.

• Buyers will want the option: Not everyone is interested in commuting to see a house in person for the first time. Occasionally, buyers will be more interested to vet a potential investment by first scanning it online. Whether or not social distancing enforcements are making it mandatory for you to only conduct virtual tours or not, having these be a part of your practice can help you filter out non-serious leads as it encourages only serious buyers to approach for further information.

On behalf of our 2023 DAR President, Virginia Viera Mitchell, we would like to thank the 2023 Delta Association of REALTORS® Board of Directors and the 2023 Committee Chairs for a successful Year.

2023 DAR Board of Directors

VIRGINIA VIERA MITCHELL PRESIDENT

LAURA AGDANOWSKI President Elect

JAMES BRITTO Treasurer

PATRICK MCCARRAN Immediate Past President

DELIA COLMENARES Director

JODY DREWRY Director

ALEX HUEZO Director

MARGARET MAGGIE HURTADO Director

VALERIE SQUIER Director

JOE WHEELAND Director

KEVIN VIERRA Director

2023 DAR Committee Chairs

Budget and Finance

JAMES BRITTO

Strategic Planning LAURA AGDANOWSKI

Bylaws JAMES BRITTO

Education VALERIE SQUIER

Membership JODY DREWRY

Local Government Relations (LGR) SCOTT MACINTYRE

Local Candidate Recommendations (LCRC) AARON MEADOWS

Affiliate Council ALEX COONS

Delta REALTOR® Community Service Foundation (DRCSF) KIESHA ZOGG

Bridge MLS Lead Representative KEVIN VIERRA

Young Professional Network RACHEL BARRIOS

We would also like to welcome 2024 Delta Association of REALTOR®

Board of Directors and Committee Chairs

2024 DAR Board Directors

LAURA AGDANOWKI President

VIRGINIA VIERA MITCHELL President Elect

JAMES BRITTO Treasurer

PATRICK MCCARRAN Immediate Past President

DELIA COLMENARES Director

JODY DREWRY Director

ALEX HUEZO Director

MARGARET MAGGIE HURTADO Director

VALERIE SQUIER Director

JOE WHEELAND Director

KEVIN VIERRA Director

2024 DAR Committee Chairs

Budget and Finance JAMES BRITTO

Strategic Planning VIRGINIA VIERA MITCHELL

Bylaws VIRGINIA VIERA MITCHELL

Education VIRGINIA VIERA MITCHELL

Membership JODY DREWRY

Local Government Relations (LGR) SCOTT MACINTYRE

Local Candidate Recommendations (LCRC) AARON MEADOWS

Affiliate Council ALEX COONS

Delta REALTOR® Community Service Foundation (DRCSF) KIESHA ZOGG

Bridge MLS Lead Representative KEVIN VIERRA

Young Professional Network RACHEL BARRIOS

UNDERSTANDING HOME INSPECTIONS

By Patrick McCarran ~ Real Estate Broker

Purchasing your home is one of the biggest thrills of your life, but it can also quickly become overwhelming. Whether you are buying a new or a resale home it is important that you look underneath the staging, perfect floorplan, or location and see what may be hiding that could impact your dream home and pocketbook.

Enter the home inspector. A home inspector performs a basic physical inspection of the structure and systems of your prospective home. This means that while you may love the beauty of the living room’s wood floors, your inspector can tell if the floor will truly last.

The home inspection is an objective visual examination of the physical structure and systems of a home, from roof to foundation. The inspection will determine not only the present condition of the home, but also help foresee any immediate or future necessary additional costs that may go unnoticed by the untrained eye.

Home inspections start at around $500 depending generally on the size of the home. I believe it’s money well spent.

A standard home inspector’s report will cover the basic condition of the home’s heating system; central air conditioning system (temperature permitting); interior plumbing and electrical systems; visual of the roof, visual of the attic and insulation; walls, ceilings, floors, windows and doors; the foundation, basement and structural components.

I have always viewed a home inspection much like a visit to the doctor for a physical from a general practitioner, if there are any problems or concerns you are referred to a specialist such as a cardiologist. A home inspection works in a similar manner, if there is a concern about the foundation you are recommended to a structural engineer, plumbing to a plumber etc.

The inspection will show the positive and negative aspects of a home, as well as the maintenance that will be necessary to keep it in good shape. After an inspection you should have a much clearer understanding of the value and needs of the property.

I think it is important to note that even if a house needs repairs, it shouldn’t always be the cause for getting out of a

sale. No house is perfect and as long as you know ahead of time what needs to be done and are comfortable with the cost and possibly the ramifications, knowing about an issue before closing gives you the peace of mind before you close or often make an offer. The home inspection can give you a great starter list of what needs to be done to really make moving in that much easier. Don’t be shy about asking questions and getting a clear understanding. I would like to note that home inspectors are not licensed or certified by the State so do your research to make sure your inspector is qualified. I recommend that they are members of an association with certification criteria and a standard of practice such as ASHI.

Patrick McCarran is a local Realtor and Broker DRE# 01325072. He can be contacted by phone or text at (925) 899-5536, pmccarran@yahoo.com or www.CallPatrick.com.

An independently owned and operated office. In association with Realty One Group Elite DRE# 0193160.

Equal Housing Opportunity.

1. Magazine readership has increased over the last 5 years in the United States.

2. 93% of all American adults read magazines regularly.

3. Magazines usually stay in homes and offices for weeks and months (with ads being looked at again and again) while internet ads can disappear into cyberspace in the blink of an eye.

4. Reading a magazine remains a uniquely intimate and immersive experience.

5. Not only is magazine readership up, but readers spend an average of 43 minutes per use.

6. Further, those 43 minutes of attention are typically undivided. Magazines and magazine ads garner the most attention: BIGresearch studies show that when consumers read magazines they are much like to engage with other media or to take part in non-media activities compared to the users of TV, radio or the Internet.

7. Magazines delivers more ad impressions that TV or Web in each half-hour period.

8. Magazine readership in the 18 to 34 segment is growing.

9. Magazines are the No. 1 medium of engagement - across all dimensions measured. Simmons' Multi-Media Engagement Study finds magazines continue to score significantly higher than TV or the Internet in ad receptivity and all of the other engagement dimensions, including "trustworthy" and "inspirational".

10. Magazines outperform other media in driving positive shifts in purchase consideration/intent.

11. Magazines rank No. 1 at influencing consumers to start a search online - higher than newer media options.

12. Magazines reach specific audiences. The only people who pick up this Real Estate magazine are people interested in real estate(buying, selling, etc.).