eastlife.co.uk | XX
GUST 2014 WELCOME TO EASTLIFE
MEDIA DETAILS
Editor’s Letter
Editor’s Letter
Dear Reader, Welcome to Eastlife Magazine -
ife @ eaststllife edtheitoedr it@or ea Publisher Sean Thompson 01954 267696 sean@eastmag.com Sean Thompson
her 267696Publishing sean@eastmag.com Consultant Paul Gibson
01954 268129 paul@eastmag.com
hing Consultant Paul Gibson Emma Morgan 268129Editor paul@eastmag.com emma@eastmag.com
EmmaProduction MorganManager Craig Lewis 01954 268142 craig@eastmag.com @eastmag.com Sales Manager
ction Manager Craig Lewis (South Norfolk, Suffolk & Essex) 268142Darren craig@eastmag.com Marshall
07826 628680 darren@eastmag.com
Manager Area Manager Norfolk, Suffolk Essex) (Herts, Beds && North Norfolk) Stewart Hedges Marshall 894557 stewart@eastmag.com 62868007595 darren@eastmag.com Area Manager
Manager (Cambridgeshire & West Norfolk) JimNorth Leishman Beds & Norfolk) 01954 267635 jim@eastmag.com t Hedges 894557ACCOUNTS/ENQUIRIES stewart@eastmag.com
01954 268129 accounts@eastmag.com
Manager ADVERTISING ads@eastmag.com bridgeshire & West Norfolk) HEAD OFFICE shman Unit 4, Avenue Business Park, 267635Elsworth, jim@eastmag.com Cambridge CB23 4EY.
UNTS/ENQUIRIES
East Anglia’s the essential guide forweather, what’s on around theone Despite turbulent (sunny region! Allowing you to make the most of where you live.
minu the next – make up your mind), I’m aiming to g A stylish B5 glossy title, Eastlife is dedicated bringing and ther about as much as possible thistomonth you the latest news, trends and events from across East of things to do and see. Anglia. No county is left unturned as we travel throughout
Cambridgeshire, Norfolk, Suffolk, Essex, Bedfordshire and Festival season is readers in full swing and I intend Hertfordshire to bring our a monthly round-up of to da enjoyable innovative content. many and as possible, take a look at our special on
Then there’s the glorious coast line ofdrink, this beau The title features everything from lifestyle, food and home and garden, property, be health, theatre, artswithout and a summer wouldn’t complete a trip most importantly the latest events, together with beach, let our guide on page 24 help you plan first-class advertising opportunities finished with a sleek and contemporary design.
This issue we’ve also sought out the hottest resta
Available throughout thebest region,places Eastlife isfor strategically Cambridge, the seafood and p distributed to tourist information centres, attractions, bars pubs. There are also plenty ofinideas to keep the and restaurants and areas of high footfall order to maximise its readership. entertained. A thriving online audience is also accomodated for with You may have noticed that our website our website and social media oppurtunities.
has ha facelift too, keep an eye out for more changes exclusive online content coming soon.
Emma Morgan
Have a great month everyone! Like Us on Facebook
/eastlifemag
Follow Us on Twitter
@eastmagazines
Follow Us on Instagram
@eastlifemag
Emma Morga
EASTLIFE is published by Thompson Media Partners Ltd. All rights reserved. Reproduction, in part or in whole, without the written permission of the publisher is strictly prohibited. The views expressed by contributors are not necessarily those of the publisher. All times, prices and dates of events were correct at the time of going to press but readers are advised to ring and check before setting out. Printed by Buxton Press.
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Thompson Media Partners Ltd
Visit us at www.eastlife.co.uk enquiries@eastmag.com 01954 268129
MEDIA INFORMATION
Magazine Distribution
YOUR BUSINESS PROMOTED THROUGHOUT THE REGION
• All major supermarkets: Asda, Morrisons, Sainsbury, Tesco & Waitrose • Throughout all east county towns • On sale in key newsagents across East Anglia • Park and Ride Centres throughout the region • Theatres, arts centres, galleries and museums • Railway stations & bus stations • Shopping centres, hotels and galleries • Tourist Information Centres • An additional 2,000 copies to retailers, theatres, & leisure centres • Places of interest • An estimated readership per month of 80,000
Print & Online Content
E
astlife provides a special arena for advertisers through its informative, innovative and entertaining mix of lifestyle content. Eastlife is a clear, contemporary and stylish publication, with an easy to use website, setting new standards in regional publishing. Thousands of readers engage with our unrivalled editorial every month. The magazines free distribution is carefully targeted in each county, ensuring eastlife is available in high footfall areas, such as shopping destinations and attractions. It is also available to purchase in selected newsagents. With demand high, you’ll have to be quick to be a part of this highly popular publication!
• What’s on in the East Anglia • Around the Regions • Lifestyle • Food & drink • Motoring • Interiors • Property • Regional personalities • Ideas for the home & garden • Fashion, beauty & health • Arts & entertainment • Weddings • Education
eastlife.co.uk | 5
READER PROFILE
READER PROFILE • COVERAGE • WEBSITE
READER SURVEY RESULTS (Source Questionnaire East Magazine January 2012 issue -1,225 readers responded)
Gender
Age
70% 60%
50%
18-34 9.7%
Female 61.6%
35-44 20.8%
40%
45-54 34.1%
Male 38.4%
30%
55-64 25.2%
20%
65+ 10.2% 10% 0%
0 10%
20%
30%
40%
Income (UK National Average £26,500 per annum)
Home Ownership 90%
80%
70%
70
< £18,000 13.2% 60%
50%
Home Owners
60
81.2%
50
£19-£24,000 19.7% £25-£34,000 25.8%
40%
40
30%
30
20%
20
£35-£49,000 27.4% £50-£75,000 7.5%
10% 0%
6 | eastlife.co.uk
Renting 17.2%
£75,000+ 6.4% 10 0
10%
20%
30%
READER PROFILE
88.9%
90%
78.3% 70.7%
71.2%
70%
62.6%
Have Visited the Theatre (within last 12 months)
10%
Enjoy Home Improvement
20%
Enjoy Cooking
30%
Enjoy Gardening
40%
67.5% 58.3%
Have Visited the Cinema (twice or more within 12 months)
50%
Enjoy Eating Out
Enjoy Days Out (Places of Interest)
Enjoy Shopping (Non-Grocery)
60%
69.6%
Use the Internet (either at home or the workplace)
81% 80%
0%
Car Ownership
Readership Frequency
90%
90%
80%
80%
70%
70%
60%
50%
Own A Car
60%
82.4%
50%
40%
40%
30%
30%
20%
10% 0%
Company Car 17.2%
2 or More
20%
25.5%
10%
6 or 2 or More More Readers Issues Per per Year Household 64.7% 62.5%
0%
eastlife.co.uk | 7
CATEGORY
XX | eastlife.co.uk
CONTACT US
CONTACT US DARREN MARSHALL Sales Manager
KATIE HAWKSWORTH Sales Manager
South Norfolk / Suffolk / Essex
Cambridge
t 07826 628680 e darren@eastmag.com
t 07939 810535 e katie@eastmag.com
JIM LEISHMAN Area Manager
SEAN THOMPSON
Cambridgeshire / West Norfolk
Publisher/MD
t 01954 267635 e jim@eastmag.com
t 01954 267696 m 07866 528612 e sean@eastmag.com
STEWART HEDGES Area Manager
PAUL GIBSON Publishing Consultant
Hertfordshire / Bedfordshire / North Norfolk
Publishing Consultant
t 07595 894557 e stewart@eastmag.com
t 07775 685209 e paul@eastmag.com
Thompson Media Partners Ltd also publishes a range of A5 publications: • Suffolk Guide • Norfolk Guide • East Weddings • Cambridgeshire Guide • Enjoy! Hertfordshire • Enjoy! Group Visits to Hertfordshire • Watford Visitor’s Guide • HomeLife • East Health eastlife.co.uk | 9
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May 2014
Living life in the East
MAY 2014
Living life in the East
APRIL 2014
Living life in the East
MARCH 2014
Shape up for summer with our health focus
Make the most of where you live
DAYS OUT
Super ideas for all the family Cambridge education special Weddings: Engagement rings Inspiring interiors Arts Special
Explore: Colchester, The Fens, Wymondham, Burnham Market, King’s Lynn,
Plus:
Inspiring Spring Days Out Marvellous Mother’s Day Gifts Suffolk Schools
Find your nearest
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Norfolk education Sublime spa destinations Issue 108
Bury St Edmunds, Peterborough, Saffron Walden, Cromer and more...
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Arts, Health, Interiors, and What’s On
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All You Need Is Love Your ultimate Valentine’s guide to gifts, restaurants, romantic retreats and more
Plus: Lowestoft, Hadleigh, Ely, Newmarket, April Cover.indd 1
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FEBRUARY 2014
New season, new look, new home
EASTER
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Living life in the East
Spring is in the air
Festival Special
Where will you be dancing this summer?
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Living life in the East
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DECEMBER 2013
OCTOBER 2013
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SEPTEMBER 2013
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JANUARY 2014
AUTUMN ARRIVES
Plan your vintage wedding Glamorous gowns
Weddings Unique venues to make your day truly unforgettable
Education What to look out for at an open day
Beauty for brides and grooms
New Year, New You
Revitalise your life and revamp your home
Eastlife’s 100th Issue Part one of our 100 experiences you must have in East Anglia
Education The best specialist schools
Weddings Special
Discover 9 unique properties
Theatre Special Super local theatre venues
Start planning your special day now
Plus Chilling Halloween events
Education
Get the most out of School Open Days
Half term treats
Plus: Food & Drink, Arts, Health and What’s On
The Magic of Panto Darren Day is simply the beast at King’s Lynn Corn Exchange’s panto
Explore Ipswich, Bedford, King’s Lynn Holt
Christmas Special Festive fashion, gifts, food, drink, interiors and party venues
Explore Aldeburgh, Felixstowe, Great Yarmouth, Peterborough, Stowmarket
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MAY 2013
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Plus Education Focus Top independent Suffolk schools
DAZZLING IDEAS FOR ALL THE FAMILY
Beach Living
Jack is back Jack Dee explains why he’s returned to touring
FESTIVAL SPECIAL SUMMER STARTS HERE
OLLY MURS
Plus Cambridge education special
ELSEWHERE, WE REVEAL THE BEST HOLIDAY HOMES AND INDEPENDENT SCHOOLS IN THE REGION
Seasonal style trends
IT’S SHOWTIME WITH
Summer in the City Explore Peterborough, Cambridge, Chelmsford, Colchester, Ely, Ipswich, Norwich, St Albans and Milton Keynes
Your guide to the coast with the most
APRIL 2013
Spring Days Out
FESTIVE SPECIAL
The region's best Christmas markets Pick of the pantos The big Christmas light switch on Gift ideas for everyone
Father’s Day Treats Test drive the new Honda Civic
The Great Outdoors Discover fun days out for everyone
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Living life in the East
INTERVIEW
AL MURRAY Comedy giant delivers the laughs at the Levity Festival
20/08/2013 15:41
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Inspiring interiors
PLUS FOOD & DRINK ● INTERIORS ● HOT TUBS ● SPAS GARDENING ● FASHION ● PROPERTY AND MUCH MORE FROM AROUND THE REGION
CHRISTMAS SHOPPING SPECIAL COCKTAIL HOUR
Dining alfresco Messing about on the water Interiors: nautical twist Garden living Style guide Get the garden party look Cover.indd 1
what is your tipple of choice?
Explore Lavenham & Sudbury Clare & Cavendish Hadleigh Saffron Walden Thaxted, Hertford, Ely Wisbech & more ... 22/07/2013 12:47
PLUS: Cambridge, Bury St Edmunds, Norwich, Saffron Walden Cover final.indd 1
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FEBRUARY 2013
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JANUARY 2013
Ellie Goulding
INTERVIEW
North Norfolk Coast ❘ Peterborough ❘ Bury St Edmunds ❘ Great Yarmouth ❘ Bedford & more
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Insider Guide: Newmarket ❘ Chelmsford ❘ Hadleigh ❘ Hintlesham ❘ Swaffham & more 22/04/2013 16:50
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DECEMBER 2012
Panto magic!
20/03/2013 14:33
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NOVEMBER 2012
Let’s Party!
Todd Carty lights up the stage in Aladdin at the Kings Lynn Corn Exchange
Meet one of British pop music’s most talented and versatile stars
in sparkling form
INSIDER GUIDE
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Fashion, lingerie and the latest accessories
Christmas Special Festive fashion, gifts, food, drink, interiors and party venues
New Year, New You Re-energise your life with our spa and gym recommendations, beauty tips and health regime
Love and marriage Valentine & Wedding special Style tips Male grooming Plus Red hot interior trends
The biggest and best guide to what’s on this month
Read all about it! 10 independent bookshops Explore Needham Market, Stowmarket and Beccles
Country Living We reveal the highlights of the 2013 rural calendar
The Ultimate Gift Guide A selection of stunning gift ideas
Plus: Education special Let’s move to Hadleigh Time to start planning your wedding Plus: Let’s move to Saffron Walden ● Party dress accessorise ● Test drive the Bentley Mulsanne
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Plus Christmas and New Year venues Let’s move to Cambridge Winter interiors Oh no it isn’t! East’s best pantos Cover Final.indd 1
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JULY 2012
Living life in the East
JUNE 2012
Laura Wright
Back on the road
Norfolk beach spectacular
Katie Melua
Energy tips from money saving expert Martin Lewis
Heads to Ipswich
Interview Brian Conley School’s Out Ideas for the holiday Plus What’s On, Food & Drink, Interiors, Health, Gardening, Property, Arts and much more from around the region
Dirty Dancing School’s Out
Your guide to this summer’s big concerts
Holiday tips from money saving expert Martin Lewis
Interviews with Sir Tom Jones & Paloma Faith
Hit show comes to Norwich More great ideas for the holiday
Interview
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Star stories from Douglas Thompson Holiday tips from money saving expert Martin Lewis
Plus What’s On, Food & Drink, Health, Gardening, Property, Interiors, Kitchens, Arts and much more from around the region
FREE COSTA COFFEE FOR EVERY READER!
Plus What’s On, Food & Drink, Health, Gardening, Property, Interiors, Fireplaces, Arts and much more from around the region 20/08/2012 13:45
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Comes to Newmarket this summer Plus: What’s On, Food & Drink, Interiors, Health, Gardening, Patio Living, Swimwear, Property, Money and much more from around the region
21/05/2012 17:16
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ADVERTISING RATES & SIZES
Full page 240 x 168 Bleed Size 246 x 174
1/2 Page Vertical 220 x 71
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1/4 Page 107 x 71
Covers Outside Back Cover
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Inside Back Cover
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Inside Front Cover
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Inside Front Cover DPS
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ONLINE
ONLINE @ WWW.EASTLIFE.CO.UK Our Website Offers Top Value for Money Advertising. It now attracts almost 7,000 visitors per month to engage with life in East Anglia. The site is updated daily to keep it fresh and exciting, with daily links via our various social media outlets. They can also view all our publications online, increasing the effectiveness of print advertising.
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Front page rotating post
up to 500 words + 3 images
£200
Online Specifications Artwork must be submitted in the following formats: ■ Static RGB .png ■ Static RGB .gif Your advert can either be supplied as finished artwork to the specifications provided, or if you need further assistance creating your advert please email ads@eastmag.com (All submissions should be no larger than 75 kilobytes)
Specifications Adverts can be submitted in the following formats: PDF, TIFF, JPEG, AI, EPS All image formats need to be at 300dpi, CMYK, and/or vector files with all fonts outlined.
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social scene! Be on the
Social media is the place to be seen and at Eastlife we are offering the opportunity to promote your business to our thousands of loyal readers via our Twitter, Facebook & Instagram feeds. Our social media followers increase daily with a majority being active readers who live within the region. Online statistics have shown that a web post which is tweeted or posted to Facebook has up to 50% more views, if the post is retweeted or shared this figure increases to 80%. Social media is the quickest and most effective way of targeting your customers.
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Success of a social media post is all about the right content. We’ll be on hand to provide content guidance to ensure you’re getting the very most from your ad placement. So if you are a restaurant with a tasty new menu, a business with new opening times, are launching a new product or simply have something exciting to tell your customers, get in touch today!
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EastLife is published by Thompson Media Partners Ltd,
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