an easy-peasy proof document for
iprint shop limited
5 October 2010
Brand Creation
proof number one
[option 1]
w A classic simple, crisp shape. The style can be utilised throughout a range of marketing materials w Suggests a subliminal ‘eye’ symbol within the icon w A strong ‘umbrella’ brand, with secondary linking brands to be built into as the Group develops.
[option 2]
w A modern rounded universal feel w Powerful ‘eye’ icon - the full colour spectrum displayed in the ‘umbrella’ brand, illustrating a digital element w Secondary branding colour-coded within the icon and a ‘drop down’ banner
[option 3]
w An iconic ‘eye in the sky’ graphic shape w Full colour spectrum displayed in the ‘umbrella’ brand’, suggestinging a digital theme w Secondary branding carrying the icon in a slightly different, corporate manner
[option 4]
w A classic mono headline font combined with a spectrum coloured ring to provide an effective powerful brand w Secondary branding colour-coded supporting themed logos w The circle [or ring] to form the basis of unusual, stand-out marketing material, i.e a circular leaflet, brochures, signs etc
[option 5]
w A link-shaped icon, used as a stand-alone, emblem or as a holding place for the letter ‘i’ w Used as a link, could produce some interesting branding for promotional materials w The Cerise colour being the element that captures the readers eye to the word ‘PRINT’