Crumbl Cookies Certified as A Test Store

Adapted from Jan. 5, 2023 article in Madison County Journal by John Lee

Madison’s Crumbl Cookies recently became a certified testing store, and residents can now sample new and experimental cookie flavors every week. The store in Colony Crossing (Suite 120) prides itself on a weekly rotation of new menu items in their famous pink boxes of gourmet cookies.

As the Crumbl Cookies’ corporate research and development team develops new and exciting cookie flavors, they are tested in various markets across the country. As the Madison Crumbl Cookies location recently became an official testing store to receive feedback on these experimental cookie creations, it is now part of this network of testing locations.

Jen Norton, general manager at the Madison Crumbl Cookies, is excited about the store becoming a testing location. “I am hoping this will bring in new and returning customers each Wednesday, as that is the day the new testing flavor will be available,” Norton said. “Just like our weekly flavors, the testing flavor will change each week.”

This now means people in Madison can get a sneak peek at these new flavors and provide their opinions using the Taste Testing Program every week.

To be a tester for all the new flavors, all you have to do is come into the store each Wednesday and ask to purchase the current testing cookie. You will then be given a QR code to scan that will lead to the cookie survey, which Norton says is a simple and quick way to provide your thoughts on the flavor. While Crumbl cannot provide these new testing flavors publicly, Norton said she can promise these new cookies will be absolutely delicious.

Norton said she loves working for Crumbl Cookies and that it is her dream job. “There is nowhere I would rather work,” Norton said. “The crew culture and community involvement are my favorite parts. The cookies are delicious, and our weekly lineup offers a variety of flavors, so we will have something for everyone.”

Norton also appreciates the philanthropic nature of the job. “We are actively involved with many schools in Madison County, as well as some nonprofit organizations,” she said. “We are always looking for more ways to be involved and give back.”

For more information about Crumbl cookies and the Taste Testing Program, call the store at 601-4010316, and download the Crumbl app to explore new flavors coming to the shop.

If you’ve been on Tiktok or Instagram in the last couple years, then you might recognize Barbara Costello, better known as “Babs” to her followers. Babs is known for sharing recipes that have been in her repertoire for years, as well as helpful kitchen and hosting tips. In her cookbook, “Celebrate with Babs: Holiday Recipes & Family Traditions,” she shares recipes and tips for hosting all kinds of holidays and events throughout the year. From New Year’s Day to a summer barbecue, Babs covers it all.

“Celebrate with Babs” opens with tips to make hosting and party planning less stressful – how to prepare, create the invite list, set the table, plan the menu, prep the food. A lot of work goes into hosting and curating the perfect menu for each occasion, and Babs’s tips should hopefully alleviate some stress that comes along with hosting.

Once you know how to tackle the party, the book is divided into sections by holiday, and each section provides a carefully curated menu for celebrations throughout the year, starting with New Year’s Day. Kick off the new year with recipes like Cheddar Pecan Cheeseball, Good Luck Salad, Virginia au Gratin Potatoes, Oven-Barbecued Brisket, FourLayer Delight, and Bloody Mary’s. Recipes also include notes on how to prepare dishes ahead of time and tips on how to elevate each dish, like shredding your own cheese rather than using pre-shredded.

After New Year’s Day, one of the biggest food holidays of the year is next – Super Bowl Sunday. Indulge in dishes like Hot Corn Dip, Buffalo Wings, Slow-Cooked Pulled Pork Sandwiches, Sausage Bisquick Bites, and Texas Sheet Cake.

If you want to avoid the crowded restaurants and have a nice meal at home for Valentine’s Day, opt for Babs’s Valentine’s dinner menu that includes Greek Salad, Lebanese Pilaf, Slow-Cooked French Onion Soup, Marinated Lamb Chops, Pots de Crème, and Prosecco with Strawberry Puree.