The Core of the Matter Haalbaarheid en effectiviteit van gedragsgerichte dual system-interventies bij verandering in organisaties
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Ben Tiggelaar
The Psychology of Change Competing in a Changing World Dr. Ben Tiggelaar 4 October 2013 EBF Conference - Groningen
Amazon.com today: 104,566 books "Leadership" in title 156,854 (!) books "Change"
Direction & Action
Leading change is about connecting direction and action
Direction
Psychology of change top-10 #
Theory
1.
The Theory of Planned Behavior - Ajzen
7808
2.
Stages of change model - Prochaska
3135
3.
Precede- proceed model - Green & Kreuter
2978
4.
Social– Cognitive theory - Bandura
1066
5.
Theory of Reasoned Action - Ajzen
877
6.
Theory of Goal Setting - Locke & Latham
837
7.
Protection Motivation Theory - Rogers
709
8.
The Health Belief Model - Rosenstock
689
9.
Precaution Adoption Process - Weinstein
597
10.
Model of Action Phases - Heckhausen & Gollwitzer
214
(Source: Web of Science, september 2013)
Citations
Direction: three principles
Attitude toward the behavior
Perceived behavioral control
(Based on Ajzen, 1991)
Social norm
At the organizational level...
What are our values?
What are our competencies?
What do our stakeholders value?
At the individual level...
What do I believe in?
What are my strenghts?
What do my loved ones value?
Direction: three principles
What do I believe in?
What are my strenghts?
What do my loved ones value?
Martin Seligman The pleasant life The good life The meaningful life (Seligman, 2004)
Direction: three principles
What do I believe in?
What are my strenghts?
What do my loved ones value?
us
Strengthbased leadership
Strength Focus
Repair Focus
73% 9% Average % of people that feel motivated
(Gallup, 2008)
Direction: three principles
What do I believe in?
What are my strenghts?
What do my loved ones value?
Reusing towels in hotels Environment: 39% Cooperation: 38% Other guests: 48% Guests in same room: 53%
(Cialdini, 2013)
Action
Action: three principles
Formulate action goals
Use action techniques
Evaluate action results
Action: three principles
Formulate action goals
Use action techniques
Evaluate action results
"M.A.P."
Starbucks
Action: three principles
Formulate action goals
Use action techniques
Evaluate action results
Stimulating new behavior 1. Prompt self-monitoring of behavior 2. Model /demonstrate the behavior 3. Provide feedback on performance 4. Reward performance of desired behavior 5. Facilitate social comparison
Action: three principles
Formulate action goals
Use action techniques
Evaluate action results
Take a guess: What percentage of the companies that ultimately become succesful had to abandon their original strategy?
93%
Three rules for experimenting 1. Schedule your evaluations before you get going 2. Formulate clear performance goals: how will you know if your approach is successful? 3. Evaluate in a calm and factual way
Direction / Action - Model What do I believe in?
Direction What are my strenghts?
Formulate action goals
What do my loved ones value?
Use action techniques
Evaluate action results
Action
The Core of the Matter Haalbaarheid en effectiviteit van gedragsgerichte dual system-interventies bij verandering in organisaties
|5_p{4#' a {5#' 9 u} {3 {w C |61#' ,E 9
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9#' - FtA' b_d A'
Ben Tiggelaar
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www.tiggelaar.com