set up your business in europe/EXPERT OPINION
Brexit: why bet on Luxembourg? If the Grand Duchy and its stakeholders manage to develop a strategic position, the effects of Brexit can turn out to be a great opportunity for the country. British companies wishing to maintain their link with the single market would be well advised to consider what Luxembourg has to offer. Furthermore, when wondering where to develop their business activity in Europe, international players no longer look to London as their first destination.
A POST-BREXIT WORLD Only two years are left for the United Kingdom and the European Union to agree on the details of a post-Brexit world. There is considerable uncertainty about the future relations between the British and the Europeans. Economic stakeholders are among the first to reposition themselves in order to keep developing their activities on the continent. And because it is impossible to know the outlines of future trade agreements, many are considering developing positions on our side of the English Channel, to ensure simplicity of access to the single market. Every week, I meet more and more players willing to develop their activities from Frankfurt, Paris, Amsterdam, Dublin,‌ or Luxembourg. However, despite the importance of its financial centre, the Grand Duchy still isn't widely known as the best place to develop business activity in Europe. In our prospecting efforts, we always have to first highlight the value of Luxembourg itself before putting forward the arguments justifying the opportunity to set up shop here. Too often, the country is still looked at through the lens of past tax optimisation practices. Nowadays, its key features - state-ofthe-art infrastructure, connectivity, a multicultural environment and
influence at the heart of the European Union's densest economic territory have to be brought to the forefront.
LUXEMBOURG, A PROMISED LAND What we need to do is convince people to come and discover the country, and then our infrastructures. Generally, and to their own surprise, they then discover the benefits of this location. Luxembourg will be able to benefit from the positive side effects of Brexit, but it is essential to intensify efforts to position the country alongside other major European cities. EBRC, for example, has formalised a partnership with Migsolv (UK) offering colocation services to better support companies from the UK in their migration to the continent. It is up to us, and to other players in their respective fields, while highlighting our presence, to position Luxembourg and to showcase its strengths.
Alexander Duwaerts, Director Client Development, EBRC
There are many arguments for convincing foreign enterprises to develop their European activities from Luxembourg. The first one is the language of business. Companies discovering Luxembourg especially appreciate the easy access to the authorities and key interlocutors relevant to the development of their business. They can find the entire
23
