Press Release
Industry first sees Vine and Instagram video content distributed by Ebuzzing London, 04 July 2013: Ebuzzing, the global experts in video advertising, have become the first company to introduce the ability for brands to share branded Vine and ‘Video for Instagram’ clips outside of the platforms. ‘Video for Instagram’ was launched on 20 June and allows users to upload a 15-second video, whilst Vine enables the creation of 6-second clips and was launched in June 2012, reaching wider popularity when Twitter purchased it in October 2012. Ebuzzing's technology means brands can now share the clips created on Vine and ‘Video for Instagram’ apps across Ebuzzing’s global network of over 20,000 blogs, media sites and publishers. Instead of repurposing television ads or existing online videos, brands will be able to create original content in a form that cannot be found anywhere else and will be able to gain greater attention for their videos outside their audiences on Vine and ‘Video for Instagram’. Brands will also now be able to build their follower count on the previously closed Vine and ‘Video for Instagram’ networks and marketers will be able to track the views and shares of the content using Ebuzzing Labs technology. The Vine and ‘Video for Instagram’ content will be available in Ebuzzing’s BuzzPlayer's expanding video format and eTab format, all of which are now available on mobile. Rebecca Mahony, VP of Global Marketing at Ebuzzing said: “Vine and ‘Video for Instagram’ have generated huge excitement within the marketing industry, but until now there has been no advertising platform enabling brands to fully exploit the potential of these platforms as a tool for sharing great content. Ebuzzing is ahead of the curve in pioneering a whole a whole new medium for advertising - this is a great step forward for the sharing of Vine and ‘Video for Instagram’ content and will help marketers grow their reach and showcase their work to a wider audience” ENDS
About Ebuzzing Ebuzzing are the global experts in video advertising. Ebuzzing is creating engaging, high impact video experiences, distributing video ads to audiences through placements within social media, and premium media properties. To date, they have distributed thousands of campaigns for the world’s leading brands including Heineken, Acer, LG, Samsung, Evian, and Adidas. Founded by Bertrand Quesada and Pierre Chappaz in 2007, Ebuzzing now has 200 employees with offices across the UK, France, Italy, Germany, Spain, Luxembourg, Morocco, Dubai and most recently the United States. Its R&D department employs more than 50 people, demonstrating the company’s commitment to innovation.
Ebuzzing’s 2012 revenue was $52 million, up 78% from the previous year. For more information: Rebecca Mahony (VP, Global Marketing) Mob: +44 (0) 7595599860 Email: rebecca.mahony@ebuzzing.com www.ebuzzing.com