Source: businessinsider.com
Evian Baby & Me
10
INTRODUCING THE…
ONLINE VIDEO COMMANDMENTS
#1
TELL A GOOD STORY
#2
SMART PRODUCT PLACEMENT
Dove Men + Care, Brazil
#3
THE BIG BANG
TNT - Push to Add Drama
#4
EMOTIONAL ROLLERCOASTER
Guinness – Wheelchair basketball
#5
THROW IN A SURPRISE
UN Women – The Autocomplete Truth
14
#6
FORGET THE 30 SECOND RULE
2013 BRINGS NEW THE TOP BRANDED SHORTER VIDEOS IN FORMATS 2012 WERE OVER 3 MINUTES LONG
John Lewis – The Bear & The Hare
MINE IS BIGGER
#7
GIVE YOUR AUDIENCE A ROLE
Nivea – A Date to Remember
DISTRIBUTION CONTENT IS KING IS QUEEN
#8
ENGAGE THE TASTE MAKERS
#9
THE FIRST 24 HOURS ARE CRUCIAL
MAXIMISE VIEWS IN THE FIRST 24 HOURS TURKISH AIRLINE’S KOBE VS MESSI 4.3 MILLION VIEWS IN 24 HOURS OVER 100 MILLION VIEWS IN TOTAL Turkish Airlines: Kobe vs Messi
#10
IT’S ALL ABOUT MUSIC
Volvo – The Epic Split
#1
#2
#3
#4
#5
TELL A GOOD STORY
SMART PRODUCT PLACEMENT
THE BIG BANG
EMOTIONAL ROLLERCOASTER
THROW IN A SURPRISE
#6
#7
#8
#9
#10
FORGET THE 30 SECOND RULE
GIVE YOUR AUDIENCE A ROLE
ENGAGE THE TASTE MAKERS
THE FIRST 24 HOURS ARE CRUCIAL
IT’S ALL ABOUT MUSIC