SOCIAL VIDEO SPOTLIGHT ON SOCIAL VIDEO: APRIL 2013
ABOUT THE SOCIAL VIDEO CHART •
Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands
•
We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook, mentions on Twitter
•
We extract from this database general information to give a view of the publishing activity by brand and sector
SECTOR ANALYSIS
TECHNOLOGY HAD 34% OF THE TOTAL SHARE OF VIDEOS PUBLISHED
Share of Number of Videos Published Technology Entertainment
7% 3%
Automotive
8%
Games 34% Health and Beauty
6%
Beverages 2% Fashion 7%
Travel 5%
Other 12%
8% 8%
Finance Retail
Source: Ebuzzing Social Video Chart, April 2013
BEVERAGES HAD 56% OF THE TOTAL SHARE OF VIDEO VIEWS
Share of Video Views Beverages 1%3% 2% 3%
Games
3%
Automotive
4%
Technology 5% Travel
Fashion
7% 56%
Entertainment Food
16%
Restaurants Other
Source: Ebuzzing Social Video Chart, April 2013
64% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS Share of Facebook Interactions 63.70%
8.70% 8.10% 6.80% 4.80% 2.90% 1.50% 1.50%
1%
Source: Ebuzzing Social Video Chart, April 2013
THE AVERAGE INTERACTION RATE WAS 2.6% ACROSS ALL SECTORS
Facebook Interaction Rate 6%
5.80% 5%
3.70%
3.50%
3.30% 2.90% 2.60%
1.60%
1.40%
1.30% 0.70%
0.60%
0.40%
0%
Source: Ebuzzing Social Video Chart, April 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3 MINUTES
Average Video Length (seconds) 692
348
209
202
182
171
166
162
143
142
142
132
119
116
110
97
92
68
45
35
Source: Ebuzzing Social Video Chart, April 2013
BRAND ANALYSIS
6.4% OF THE TOTAL VIDEOS PUBLISHED WERE FROM UBISOFT Share of Number of Videos Published (%) Ubisoft
6.40%
Red Bull
5.40%
Sony
5.30%
Coca Cola
4.40%
Fox Interactive
3.80%
Microsoft Namco Blackberry Disney Nintendo
3.70% 2.40% 2.30% 2.20% 2.10%
Source: Ebuzzing Social Video Chart, April 2013
EVIAN TOPS THE CHARTS FOR BRANDED VIDEO VIEWS WITH A 32% SHARE Share of Total Views (%) Evian
32.10%
Dove
11.30%
Pepsi
10.20%
Coca Cola
6.40%
Rockstar Games
3.80%
Ubisoft
3.40%
Monster Energy
2.70%
Red Bull
2.60%
Rovio
2.60%
Air France KLM Fox Interactive
2.30% 1.80%
Source: Ebuzzing Social Video Chart, April 2013
EVIAN HAVE 44% SHARE OF TOTAL FACEBOOK INTERACTIONS
Share of Facebook Interactions 43.80%
6.60%
6.20% 4.40% 2.90%
Evian
Pepsi
2.20%
Monster Coca Cola Fox Red Bull Energy Interactvie
2%
1.90%
1.70%
1.60%
1.20%
Ubisoft
Ferrari
Porsche
Bwin
H&M
1%
1%
0.80%
0.80%
Microsoft Eletronic GE EnergyParamount Arts
Source: Ebuzzing Social Video Chart, April 2013
LAND ROVER LEADS FACEBOOK INTERACTION RATE
Facebook Interaction Rate (%) 17.40% 15.10% 13.40% 11.30%
10.90%
6.30% 5.50%
5.10%
5.10%
5%
4.80% 3.60% 2.20%
2.10%
Source: Ebuzzing Social Video Chart, April 2013
WITH OVER 43 MILLION VIEWS, EVIAN’S BABY&ME WAS THE LEADING BRANDED VIDEO
RANK
BRAND
SECTOR
TITLE
VIEWS
1
Evian
Beverages
baby&me / the new evian film
43,381,682
2
Dove
Health & Beauty
Real Beauty Sketches
32,966,734
3
Time Warner
Entertainment
Man of Steel - Official Trailer 3
19,503,023
4
Pepsi
Beverages
Pepsi Beyoncé "Mirrors”
10,044,969
5
Sony Pictures
Entertainment
GROWN UPS 2 - Official Trailer
7,638,268
6
Internet
Introducing Google Nose
6,131,485
7
Internet
Introducing Gmail Blue
5,805,426
8
Old Spice
Health & Beauty
Old Spice | Watermelon
4,984,071
9
Time Warner
Entertainment
Pacific Rim - Con Footage
4,695,111
10
LG
Technology
Stage Fright - So Real It's Scary 2
4,671,453
*YouTube views only. Period 1/04/13 – 30/04/13
Source: Ebuzzing Social Video Chart, April 2013
APPENDIX Share of views = Total views by sector or brand/Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook Interaction rate = Interactions on Facebook/Number of views
FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING