April's Spotlight on Social Video

Page 1

SOCIAL VIDEO SPOTLIGHT ON SOCIAL VIDEO: APRIL 2013


ABOUT THE SOCIAL VIDEO CHART •

Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands

We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook, mentions on Twitter

We extract from this database general information to give a view of the publishing activity by brand and sector


SECTOR ANALYSIS


TECHNOLOGY HAD 34% OF THE TOTAL SHARE OF VIDEOS PUBLISHED

Share of Number of Videos Published Technology Entertainment

7% 3%

Automotive

8%

Games 34% Health and Beauty

6%

Beverages 2% Fashion 7%

Travel 5%

Other 12%

8% 8%

Finance Retail

Source: Ebuzzing Social Video Chart, April 2013


BEVERAGES HAD 56% OF THE TOTAL SHARE OF VIDEO VIEWS

Share of Video Views Beverages 1%3% 2% 3%

Games

3%

Automotive

4%

Technology 5% Travel

Fashion

7% 56%

Entertainment Food

16%

Restaurants Other

Source: Ebuzzing Social Video Chart, April 2013


64% OF FACEBOOK INTERACTIONS WERE FROM BEVERAGE BRANDS Share of Facebook Interactions 63.70%

8.70% 8.10% 6.80% 4.80% 2.90% 1.50% 1.50%

1%

Source: Ebuzzing Social Video Chart, April 2013


THE AVERAGE INTERACTION RATE WAS 2.6% ACROSS ALL SECTORS

Facebook Interaction Rate 6%

5.80% 5%

3.70%

3.50%

3.30% 2.90% 2.60%

1.60%

1.40%

1.30% 0.70%

0.60%

0.40%

0%

Source: Ebuzzing Social Video Chart, April 2013


THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3 MINUTES

Average Video Length (seconds) 692

348

209

202

182

171

166

162

143

142

142

132

119

116

110

97

92

68

45

35

Source: Ebuzzing Social Video Chart, April 2013


BRAND ANALYSIS


6.4% OF THE TOTAL VIDEOS PUBLISHED WERE FROM UBISOFT Share of Number of Videos Published (%) Ubisoft

6.40%

Red Bull

5.40%

Sony

5.30%

Coca Cola

4.40%

Fox Interactive

3.80%

Microsoft Namco Blackberry Disney Nintendo

3.70% 2.40% 2.30% 2.20% 2.10%

Source: Ebuzzing Social Video Chart, April 2013


EVIAN TOPS THE CHARTS FOR BRANDED VIDEO VIEWS WITH A 32% SHARE Share of Total Views (%) Evian

32.10%

Dove

11.30%

Pepsi

10.20%

Coca Cola

6.40%

Rockstar Games

3.80%

Ubisoft

3.40%

Monster Energy

2.70%

Red Bull

2.60%

Rovio

2.60%

Air France KLM Fox Interactive

2.30% 1.80%

Source: Ebuzzing Social Video Chart, April 2013


EVIAN HAVE 44% SHARE OF TOTAL FACEBOOK INTERACTIONS

Share of Facebook Interactions 43.80%

6.60%

6.20% 4.40% 2.90%

Evian

Pepsi

2.20%

Monster Coca Cola Fox Red Bull Energy Interactvie

2%

1.90%

1.70%

1.60%

1.20%

Ubisoft

Ferrari

Porsche

Bwin

H&M

1%

1%

0.80%

0.80%

Microsoft Eletronic GE EnergyParamount Arts

Source: Ebuzzing Social Video Chart, April 2013


LAND ROVER LEADS FACEBOOK INTERACTION RATE

Facebook Interaction Rate (%) 17.40% 15.10% 13.40% 11.30%

10.90%

6.30% 5.50%

5.10%

5.10%

5%

4.80% 3.60% 2.20%

2.10%

Source: Ebuzzing Social Video Chart, April 2013


WITH OVER 43 MILLION VIEWS, EVIAN’S BABY&ME WAS THE LEADING BRANDED VIDEO

RANK

BRAND

SECTOR

TITLE

VIEWS

1

Evian

Beverages

baby&me / the new evian film

43,381,682

2

Dove

Health & Beauty

Real Beauty Sketches

32,966,734

3

Time Warner

Entertainment

Man of Steel - Official Trailer 3

19,503,023

4

Pepsi

Beverages

Pepsi Beyoncé "Mirrors”

10,044,969

5

Sony Pictures

Entertainment

GROWN UPS 2 - Official Trailer

7,638,268

6

Google

Internet

Introducing Google Nose

6,131,485

7

Google

Internet

Introducing Gmail Blue

5,805,426

8

Old Spice

Health & Beauty

Old Spice | Watermelon

4,984,071

9

Time Warner

Entertainment

Pacific Rim - Con Footage

4,695,111

10

LG

Technology

Stage Fright - So Real It's Scary 2

4,671,453

*YouTube views only. Period 1/04/13 – 30/04/13

Source: Ebuzzing Social Video Chart, April 2013


APPENDIX  Share of views = Total views by sector or brand/Total views

 Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook  Interaction rate = Interactions on Facebook/Number of views


FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING


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