SPOTLIGHT ON SOCIAL VIDEO: JULY 2013
ABOUT THE SOCIAL VIDEO CHART •
Ebuzzing scans social platforms to retrieve monthly metrics about videos published by brands
•
We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
•
We extract from this database general information to give a view of the publishing activity by brand and sector
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In July 2013, this represents 12,764 videos and 1,115 brands for the UK, with videos of 1+ views analysed
SECTOR ANALYSIS
19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Videos Published
3% 4%
Technology
3%
Others
19%
Media
5%
Entertainment 5%
Automotive Sport
6% 17%
Healthy & Beauty Games
7%
Retail Beverages
8% 8%
15%
Finance Services
Source: Ebuzzing Social Video Chart, July 2013
GAMES HAD 21% OF THE TOTAL SHARE OF VIDEO VIEWS Share of Video Views Games
4% 2% 5%
Entertainment
21%
Technology
6%
Others 8%
Media Automotive 13%
Beverages
9%
Retail Sport 12%
9% 11%
Healthy & Beauty Telecommunications
Source: Ebuzzing Social Video Chart, July 2013
21% OF FACEBOOK INTERACTIONS WERE FROM AUTOMOTIVE BRANDS Share of Facebook Interactions 21%
15% 12% 10%
10% 6%
5%
4%
4%
3%
3%
2%
2%
2%
1%
Source: Ebuzzing Social Video Chart, July 2013
THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS Facebook Interaction Rate 10%
6%
6% 4%
4%
4%
3%
3%
3%
3%
3%
2%
2%
2%
2% 1%
1%
1%
Note: including videos with over 10,000 views
Source: Ebuzzing Social Video Chart, July 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3.8 MINUTES Average Video Length (Seconds) 923
544
496
254
253
248
241
231
205
203
199
198
185
171
168
Source: Ebuzzing Social Video Chart, July 2013
BRAND ANALYSIS
2.4% OF THE TOTAL VIDEOS PUBLISHED WERE FROM PURINA’S FRISKIES Share of Videos Published
2.40%
1.50%
1.10%
Friskies (Purina)
Lego
Coca Cola
1.10%
1.10%
Samsung
1.10%
Wimbledon
1.00%
1.00%
1.00%
1.00%
Phillips
Sony
Microsoft
Intel
Source: Ebuzzing Social Video Chart, July 2013
ROCKSTAR GAMES TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views
10.70%
6.80%
4.90%
3.50%
3.30% 2.80% 2.40%
2.40%
2.40% 2%
Rockstar Games
Dreamworks
Foot Locker
Rovio
Honda
Disney
Mattel
Red Bull
Sony
Sony Pictures
Source: Ebuzzing Social Video Chart, July 2013
HONDA HAVE 10% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions
10% 9.40%
4.30%
2.80%
Honda
Dreamworks Monster Energy
Red Bull
2.70%
O2
2.60%
Samsung
2.50%
Chanel
2.20%
Herbalife
1.80%
1.80%
Eletronic Arts
Sony
Source: Ebuzzing Social Video Chart, July 2013
WITH A 54% INTERACTION RATE, HERBALIFE LEADS THE BRANDS ON FACEBOOK Facebook Interaction Rate 53.50%
45.60% 40.50% 37.30%
30.30%
30.20% 28%
Herbalife
Mastercard
British Airways
Elie Saab
Aston Martin
Chipotle
CI Games
27.80%
Louis Vuitton
26.40%
26.10%
Ducati
Head
Note: including videos with over 10,000 views
Source: Ebuzzing Social Video Chart, July 2013
WITH 18,076,045 VIEWS, ROCKSTAR GAMES'S 'GRAND THEFT AUTO V: OFFICIAL GAMEPLAY VIDEO' WAS THE LEADING BRANDED VIDEO RANK
BRAND
SECTOR
TITLE
VIEWS
1
Rockstar Games
Games
Grand Theft Auto V
18,076,045
2
Foot Locker
Retail
Foot Locker X Reebok - Conversation Lift Feat. Shaq And Tyga
6,080,588
3
Dreamworks
Entertainment
How To Train Your Dragon 2
4,476,611
4
Honda
Automotive
Honda "Hands"
4,453,146
5
Pepsi
Beverages
Diet Pepsi And Josh Duhamel Present: "Check Out"
3,312,521
6
Rovio
Games
Red's Mighty Feathers - Angry Birds
2,631,043
7
Foot Locker
Retail
Foot Locker X Under Armour - Notfamous
2,607,195
8
Time Warner
Media
Gravity - "Detached"
2,329,801
9
O2
Telecommunications
Be More Dog
2,273,812
10
Dreamworks
Entertainment
Turbo
2,085,086
Source: Ebuzzing Social Video Chart, July 2013
APPENDIX Share of views = Total views by sector or brand / Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook Interaction rate = Interactions on Facebook / Number of views
FOR MORE INFO PLEASE CONTACT : MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING