July's Spotlight on Social Video

Page 1

SPOTLIGHT ON SOCIAL VIDEO: JULY 2013


ABOUT THE SOCIAL VIDEO CHART •

Ebuzzing scans social platforms to retrieve monthly metrics about videos published by brands

We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks

We extract from this database general information to give a view of the publishing activity by brand and sector

In July 2013, this represents 12,764 videos and 1,115 brands for the UK, with videos of 1+ views analysed


SECTOR ANALYSIS


19% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Videos Published

3% 4%

Technology

3%

Others

19%

Media

5%

Entertainment 5%

Automotive Sport

6% 17%

Healthy & Beauty Games

7%

Retail Beverages

8% 8%

15%

Finance Services

Source: Ebuzzing Social Video Chart, July 2013


GAMES HAD 21% OF THE TOTAL SHARE OF VIDEO VIEWS Share of Video Views Games

4% 2% 5%

Entertainment

21%

Technology

6%

Others 8%

Media Automotive 13%

Beverages

9%

Retail Sport 12%

9% 11%

Healthy & Beauty Telecommunications

Source: Ebuzzing Social Video Chart, July 2013


21% OF FACEBOOK INTERACTIONS WERE FROM AUTOMOTIVE BRANDS Share of Facebook Interactions 21%

15% 12% 10%

10% 6%

5%

4%

4%

3%

3%

2%

2%

2%

1%

Source: Ebuzzing Social Video Chart, July 2013


THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS Facebook Interaction Rate 10%

6%

6% 4%

4%

4%

3%

3%

3%

3%

3%

2%

2%

2%

2% 1%

1%

1%

Note: including videos with over 10,000 views

Source: Ebuzzing Social Video Chart, July 2013


THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 3.8 MINUTES Average Video Length (Seconds) 923

544

496

254

253

248

241

231

205

203

199

198

185

171

168

Source: Ebuzzing Social Video Chart, July 2013


BRAND ANALYSIS


2.4% OF THE TOTAL VIDEOS PUBLISHED WERE FROM PURINA’S FRISKIES Share of Videos Published

2.40%

1.50%

1.10%

Friskies (Purina)

Lego

Coca Cola

1.10%

Google

1.10%

Samsung

1.10%

Wimbledon

1.00%

1.00%

1.00%

1.00%

Phillips

Sony

Microsoft

Intel

Source: Ebuzzing Social Video Chart, July 2013


ROCKSTAR GAMES TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views

10.70%

6.80%

4.90%

3.50%

3.30% 2.80% 2.40%

2.40%

2.40% 2%

Rockstar Games

Dreamworks

Foot Locker

Rovio

Honda

Disney

Mattel

Red Bull

Sony

Sony Pictures

Source: Ebuzzing Social Video Chart, July 2013


HONDA HAVE 10% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions

10% 9.40%

4.30%

2.80%

Honda

Dreamworks Monster Energy

Red Bull

2.70%

O2

2.60%

Samsung

2.50%

Chanel

2.20%

Herbalife

1.80%

1.80%

Eletronic Arts

Sony

Source: Ebuzzing Social Video Chart, July 2013


WITH A 54% INTERACTION RATE, HERBALIFE LEADS THE BRANDS ON FACEBOOK Facebook Interaction Rate 53.50%

45.60% 40.50% 37.30%

30.30%

30.20% 28%

Herbalife

Mastercard

British Airways

Elie Saab

Aston Martin

Chipotle

CI Games

27.80%

Louis Vuitton

26.40%

26.10%

Ducati

Head

Note: including videos with over 10,000 views

Source: Ebuzzing Social Video Chart, July 2013


WITH 18,076,045 VIEWS, ROCKSTAR GAMES'S 'GRAND THEFT AUTO V: OFFICIAL GAMEPLAY VIDEO' WAS THE LEADING BRANDED VIDEO RANK

BRAND

SECTOR

TITLE

VIEWS

1

Rockstar Games

Games

Grand Theft Auto V

18,076,045

2

Foot Locker

Retail

Foot Locker X Reebok - Conversation Lift Feat. Shaq And Tyga

6,080,588

3

Dreamworks

Entertainment

How To Train Your Dragon 2

4,476,611

4

Honda

Automotive

Honda "Hands"

4,453,146

5

Pepsi

Beverages

Diet Pepsi And Josh Duhamel Present: "Check Out"

3,312,521

6

Rovio

Games

Red's Mighty Feathers - Angry Birds

2,631,043

7

Foot Locker

Retail

Foot Locker X Under Armour - Notfamous

2,607,195

8

Time Warner

Media

Gravity - "Detached"

2,329,801

9

O2

Telecommunications

Be More Dog

2,273,812

10

Dreamworks

Entertainment

Turbo

2,085,086

Source: Ebuzzing Social Video Chart, July 2013


APPENDIX  Share of views = Total views by sector or brand / Total views

 Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook  Interaction rate = Interactions on Facebook / Number of views


FOR MORE INFO PLEASE CONTACT : MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING


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