SPOTLIGHT ON SOCIAL VIDEO: JUNE 2013
ABOUT THE SOCIAL VIDEO CHART •
Ebuzzing scans social platforms to retrieve monthly metrics about videos published by brands
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We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
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We extract from this database general information to give a view of the publishing activity by brand and sector
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In June 2013, this represents 10,618 videos and 860 brands for the UK, with videos of 1+ views analysed
SECTOR ANALYSIS
24% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Videos Published
Source: Ebuzzing Social Video Chart, June 2013
TECHNOLOGY HAD 35% OF THE TOTAL SHARE OF VIDEO VIEWS Share of Video Views
Source: Ebuzzing Social Video Chart, June 2013
25% OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS Share of Facebook Interactions
25.0% 23.4%
13.5%
8.5% 7.6% 5.7%
5.0% 3.5% 2.3% 1.5%
technology
media
games
entertainment
beverages
automotive
sport
luxury
health and beauty
fashion
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE INTERACTION RATE WAS 3.51% ACROSS ALL SECTORS Facebook Interaction Rate
5.90% 5.60% 5.00% 4.40%
3.51% 3.30% 2.80%
2.60% 2.00%
1.90% 1.60%
restaurants
automotive
media
beverages
average
sport
entertainment
games
technology
retail
fashion
Note: including videos with over 2,000 views
Source: Ebuzzing Social Video Chart, June 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 4 MINUTES Average Video Length (seconds)
Source: Ebuzzing Social Video Chart, June 2013
BRAND ANALYSIS
2.8% OF THE TOTAL VIDEOS PUBLISHED WERE FROM MICROSOFT Share of Videos Published 2.8%
2.3% 2.1% 1.8% 1.5%
1.5%
1.5% 1.4%
Microsoft
Sony
HP
Coca Cola
Samsung
Intel
Wimbledon
1.2%
1.2%
Ubisoft
Siemans
Source: Ebuzzing Social Video Chart, June 2013
SAMSUNG TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views
14.3%
12.6%
4.9%
4.6%
4.2%
3.9%
3.6%
3.4% 2.7%
Samsung
Sony
EA
Nintendo
Microsoft
Dior
Nokia
Red Bull
Ubisoft
2.2%
Paramount
Source: Ebuzzing Social Video Chart, June 2013
SONY HAVE 11.7% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions
11.7%
7.4%
5.6% 4.7%
4.7%
4.5% 4.0%
3.9%
3.6%
2.6%
Sony
Red Bull
Nokia
EA
Samsung
Ubisoft
E4
Paramount
Nintendo
Microsoft
Source: Ebuzzing Social Video Chart, June 2013
WITH A 126% INTERACTION RATE, LOUIS VUITTON LEADS THE BRANDS ON FACEBOOK Facebook Interaction Rate 126%
51% 38% 32% 25% 20%
17% 11%
11% 5%
Louis Vuitton
Chanel
Herbalife
Landrover
Burberry
Evian
Lexus
O2
Time Warner
Universal Pictures
Note: including videos with over 2,000 views
Source: Ebuzzing Social Video Chart, June 2013
WITH 31,385,076 VIEWS, SAMSUNG'S 'USHERS LOOKING 4 MYSELF PRESENTED BY SAMSUNG' WAS THE LEADING BRANDED VIDEO RANK
BRAND
SECTOR
TITLE
VIEWS
1
Samsung
Technology
Usher’s Looking 4 Myself Presented by Samsung
31,385,076
2
Sony
Technology
Official PlayStation Used Game Instructional Video
13,415,500
3
Christian Dior
Luxury
Secret Garden 2 – Versailles
8,336,259
4
Time Warner
Media
The Hobbit: The Desolation of Smaug
8,260,878
5
Nokia
Technology
Man of Steel
8,105,089
6
Time Warner
Media
300: Rise of an Empire
5,400,566
7
Time Warner
Media
The LEGO Movie
4,556,300
8
Electronic Arts
Games
Battlefield 4 - E3 Multiplayer Gameplay
4,197,621
9
Paramount
Entertainment
The Wolf of Wall Street
4,073,454
10
Red Bull
Beverages
Danny MacAskills Imaginate
2,856,119
Source: Ebuzzing Social Video Chart, June 2013
APPENDIX Share of views = Total views by sector or brand/Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook Interaction rate = Interactions on Facebook/Number of views
FOR MORE INFO PLEASE CONTACT : MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING