SPOTLIGHT ON SOCIAL VIDEO: MAY 2013
ABOUT THE SOCIAL VIDEO CHART •
Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands
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We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
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We extract from this database general information to give a view of the publishing activity by brand and sector
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In May 2013, this represents 9,326 videos and 855 brands for the UK, with videos of 1+ views analysed
SECTOR ANALYSIS
21% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR Share of Number of Videos Published
Source: Ebuzzing Social Video Chart, May 2013
TECHNOLOGY HAD 27% OF THE TOTAL SHARE OF VIDEO VIEWS Share of Video Views
Source: Ebuzzing Social Video Chart, May 2013
31% OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, May 2013
THE AVERAGE INTERACTION RATE WAS 6% ACROSS ALL SECTORS Facebook Interaction Rate
Source: Ebuzzing Social Video Chart, May 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS 4 MINUTES Average Video Length (seconds)
Source: Ebuzzing Social Video Chart, May 2013
BRAND ANALYSIS
3.7% OF THE TOTAL VIDEOS PUBLISHED WERE FROM GOOGLE Share of Number of Videos Published
Source: Ebuzzing Social Video Chart, May 2013
GOOGLE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS Share of Total Views
Source: Ebuzzing Social Video Chart, May 2013
SAMSUNG HAVE 22% SHARE OF TOTAL FACEBOOK INTERACTIONS Share of Facebook Interactions
Source: Ebuzzing Social Video Chart, May 2013
WITH 10,662,425 VIEWS, SAMSUNG'S 'EVOLUTIONARY HUSBAND?' WAS THE LEADING BRANDED VIDEO RANK
BRAND
SECTOR TITLE
VIEWS
1
Samsung
technology
Evolutionary Husband?
10,662,425
2
Time Warner
media
Man of Steel - Fate of Your Planet
8,957,723
3
Sony pictures
entertainment
White House Down
7,194,670
4
Sony
technology
PlayStation 4: See it First at E3
7,000,544
5
Old Spice
health & beauty
Old Spice | Baby
6,317,130
6
Microsoft
technology
Xbox One Unveil Video
5,609,271
7
Time Warner
media
Gravity
5,558,854
8
Time Warner
media
Pacific Rim
5,192,977
9
Time Warner
media
We’re the Millers
5,184,501
10
Blackberry
technology
Two Scoops BlackBerry 10 & Robert Rodriguez
4,844,307
Source: Ebuzzing Social Video Chart, May 2013
APPENDIX Share of views = Total views by sector or brand/Total views
Share of Facebook interactions = Interactions on Facebook for a sector or brand/Total interactions on Facebook Interaction rate = Interactions on Facebook/Number of views
FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING