HIGHLIGHTS Evian’s ‘Baby&Me’ video ad was the most watched branded video globally on YouTube in April and May 2013 (1) In 2 months, Evian’s ‘Baby&Me’ became the 12th most shared branded video ad ever The video was the 5th most shared video within the FMCG sector ever(2) )
The video got more views than Daft Punk’s single ‘Get Lucky’ released the day before (1)
(1) Source: YouTube charts (2) Source: Mashable (3) Source: Ebuzzing Labs
KEY PERFORMANCE INDICATORS
More than 212,000 shares on social networks and 4.2 million Facebook users were exposed to the ad through the Ebuzzing player The campaign generated 1900% ROI 87% of internet users watched the entire video Overall, the video saw more than 57,000 tweets, over 1 million shares, 1.1 million likes and 289,000 comments on Facebook
CAMPAIGN RESULTS Views
3.2 million
Impressions
5.5 million
Clicks Click Rate
200,000 6%
Shares
212,575
Engagement Rate
12.75%
% VIEWS BY COUNTRY
12.6%
2.4%
14.2% 29.3%
8.5% 16%
4.5% 4.2%
5% 1.3%
2.1%
THE VIDEO WAS SEEN EVERYWHERE ON THE SOCIAL WEB
US
CANADA
RUSSIA
UAE
JAPAN
UK
HOW WAS THE VIDEO SHARED?
212,575 Shares
4,196,880
12.75%
Facebook OTS
Engagement
* All numbers on this slide are from the Ebuzzing player
CAMPAIGN MONITORING
PRESENCE ON FACEBOOK
1,014,988 Shares
1,108,300 Likes
289,372 Comments
TOTAL 2,412,660 Interactions
PRESENCE ON TWITTER 57,522 Tweets
like
baby
live
evian dancing
film online
babies
mirror
watch
new
commercial best
baby&me interactive
marketing
dance advert
young
PRESENCE ON TWITTER
PRESENCE ON YOUTUBE More than 50 million views on YouTube, 168,000 likes and 13,000 comments The ad was YouTube’s most popular branded video in May 2013 The only branded video in the video Top 10
CONTACT
Bertrand Quesada EMAIL | Sales-uk@ebuzzing.com DD
|
CELL
|
WEB
| www.ebuzzing.com