Evian Baby & Me Casestudy

Page 1


HIGHLIGHTS Evian’s ‘Baby&Me’ video ad was the most watched branded video globally on YouTube in April and May 2013 (1) In 2 months, Evian’s ‘Baby&Me’ became the 12th most shared branded video ad ever The video was the 5th most shared video within the FMCG sector ever(2) )

The video got more views than Daft Punk’s single ‘Get Lucky’ released the day before (1)

(1) Source: YouTube charts (2) Source: Mashable (3) Source: Ebuzzing Labs


KEY PERFORMANCE INDICATORS

More than 212,000 shares on social networks and 4.2 million Facebook users were exposed to the ad through the Ebuzzing player The campaign generated 1900% ROI 87% of internet users watched the entire video Overall, the video saw more than 57,000 tweets, over 1 million shares, 1.1 million likes and 289,000 comments on Facebook


CAMPAIGN RESULTS Views

3.2 million

Impressions

5.5 million

Clicks Click Rate

200,000 6%

Shares

212,575

Engagement Rate

12.75%


% VIEWS BY COUNTRY

12.6%

2.4%

14.2% 29.3%

8.5% 16%

4.5% 4.2%

5% 1.3%

2.1%


THE VIDEO WAS SEEN EVERYWHERE ON THE SOCIAL WEB


US


CANADA


RUSSIA


UAE


JAPAN


UK


HOW WAS THE VIDEO SHARED?

212,575 Shares

4,196,880

12.75%

Facebook OTS

Engagement

* All numbers on this slide are from the Ebuzzing player


CAMPAIGN MONITORING


PRESENCE ON FACEBOOK

1,014,988 Shares

1,108,300 Likes

289,372 Comments

TOTAL 2,412,660 Interactions


PRESENCE ON TWITTER 57,522 Tweets

like

baby

live

evian dancing

film online

babies

mirror

watch

new

commercial best

baby&me interactive

marketing

dance advert

young


PRESENCE ON TWITTER


PRESENCE ON YOUTUBE More than 50 million views on YouTube, 168,000 likes and 13,000 comments The ad was YouTube’s most popular branded video in May 2013 The only branded video in the video Top 10


CONTACT

Bertrand Quesada EMAIL | Sales-uk@ebuzzing.com DD

|

CELL

|

WEB

| www.ebuzzing.com


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.