SPOTLIGHT ON SOCIAL VIDEO: JANUARY 2013
ABOUT SPOTLIGHT ON SOCIAL VIDEO •
Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands
•
We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
•
We extract from this database general information to give a view of the publishing activity by brand and sector
•
In January 2013, this represents 306 videos and 105 brands for the UK, with videos of 50,000+ views analysed
23% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR
Source: Ebuzzing Social Video Chart, January 2013
TECHNOLOGY ALSO HAD 29% OF THE TOTAL SHARE OF VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
AND OVER 1/3 OF FACEBOOK INTERACTIONS WERE FROM TECHNOLOGY BRANDS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE INTERACTION RATE WAS 3% ACROSS ALL SECTORS
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS JUST OVER 3 MINUTES
Source: Ebuzzing Social Video Chart, January 2013
NIKE TOPS THE CHARTS FOR BRANDED VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
NIKE HAVE 13% SHARE OF TOTAL FACEBOOK INTERATIONS
Source: Ebuzzing Social Video Chart, January 2013
WITH A 62% INTERACTION RATE, CHANEL LEADS THE BRANDS ON FACEBOOK
Source: Ebuzzing Social Video Chart, January 2013
WITH ALMOST 10 MILLION VIEWS, MICROSOFT’S ‘CHILD OF THE 90’S’ WAS THE LEADING BRANDED VIDEO Rank
Brand
Sector
Title
Views
1
Microsoft
Technology
Child of the 90's
9,762,379
2
Nike
Sport
Nike Golf: No Cup Is Safe
9,173,709
3
Samsung
Technology
Huge Bear Surprises Crew
8,384,640
4
Volkswagen
Automotive
Get Happy
8,074,539
5
Cartier
Luxury
Cartier Destinee
5,842,027
6
Nike
Sport
Nike Football: Vapor Trail
5,224,913
7
Sony
Technology
Xperia Z CES 2013
4,657,697
8
Adidas
Sport
Leo Messi Celebration
3,654,198
9
Footlocker
Retail
Mirror
3,432,678
10
Blizzard Entertainment
Games
StarCraft II Heart of the Swarm
3,417,308
Source: Ebuzzing Social Video Chart, January 2013
APPENDIX Share of views = Total views by sector or brand / Total views Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook Interaction rate = Interactions on Facebook/ Number of views
FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING