SPOTLIGHT ON SOCIAL VIDEO: SEPTEMBER 2012
ABOUT SPOTLIGHT ON SOCIAL VIDEO •
Ebuzzing Social scans social platforms to retrieve monthly metrics about videos published by brands
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We produce this insight within 5 countries based on a proprietary algorithm, which includes the number of views, interactions on Facebook mentions on Twitter, and backlinks
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We extract from this database general information to give a view of the publishing activity by brand and sector
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In September 2012, this represents 3,269 videos and 403 brands for the UK.
25% OF THE TOTAL VIDEOS PUBLISHED WERE FROM THE TECHNOLOGY SECTOR
Source: Ebuzzing Social Video Chart, January 2013
TECHNOLOGY ALSO HAD 24% OF THE TOTAL SHARE OF VIDEO VIEWS Share of video views
4% (H)
8% (J)
4% (I)
24% (A)
Technology (A) Luxury (B) Games (C)
5% (G)
Entertainment (D) Automotive â‚Ź
7% (F)
Drinks (F) Internet (G) 13% (B)
8% (E)
Fashion (H) Sport (I) Other (J)
11% (D)
11% (C)
Source: Ebuzzing Social Video Chart, January 2013
20% OF FACEBOOK INTERACTIONS WERE FROM ENTERTAINMENT BRANDS
Source: Ebuzzing Social Video Chart, January 2013
THE RESTAURANT SECTOR HAD THE HIGHEST INTERACTION RATE
Source: Ebuzzing Social Video Chart, January 2013
THE AVERAGE LENGTH OF VIDEOS PUBLISHED WAS JUST UNDER 4 MINUTES
Source: Ebuzzing Social Video Chart, January 2013
NOKIA TOPS THE CHARTS FOR BRANDED VIDEO VIEWS
Source: Ebuzzing Social Video Chart, January 2013
COCA COLA HAS THE HIGHEST SHARE OF FACEBOOK INTERACTIONS
Source: Ebuzzing Social Video Chart, January 2013
RALPH LAUREN HAS THE HIGHEST FACEBOOK INTERACTION RATE
Source: Ebuzzing Social Video Chart, January 2013
FOCUS ON HEALTH & BEAUTY
HERBAL ESSENCES WAS THE TOP VIDEO PUBLISHER
Analysis based on 34 brands which published 208 videos in September
NU SKIN HAS THE HIGHEST FACEBOOK INTERACTION RATE
APPENDIX Share of views = Total views by sector or brand / Total views Share of Facebook interactions = Interactions on Facebook for a sector or brand / Total interactions on Facebook Interaction rate = Interactions on Facebook/ Number of views
FOR MORE INFO PLEASE CONTACT: MARKETING@EBUZZING.COM THE GLOBAL EXPERTS IN SOCIAL VIDEO ADVERTISING