The Buzz at Bloom by EC

The Buzz at Bloom

THE BUZZ AT BLOOM

The Buzz at Bloom

Contents The Buzz at Bloom 3 BLOOM COVERAGE 4 SNAPSHOTS OF PRINT, BROADCAST AND ONLINE COVERAGE 6 PRINT COVERAGE 7 BROADCAST COVERAGE 12 ONLINE COVERAGE 16

SOCIAL MEDIA HIGHLIGHTS 18 BLOOM IS HAPPY 20 Reeling in Bloom 2014 24

The Buzz at Bloom

“Bloom is a beautiful festival of scents, colours and fLAvours that announces the delights of summer.” “Over the last seven years Bloom has become an important and beloved rendezvous, not just for professional horticulturists and landscape designers, but also for amateur gardeners and all those who wish to enjoy, discover or simply admire Ireland’s wide variety of FLowers and plants, fruits and vegetables, and food and drink products.” Bloom Patron, the President of Ireland, Michael D Higgins

The Buzz at Bloom Bord Bia’s Bloom, Ireland’s largest gardening, food and family festival, ran for five days over the June bank holiday weekend welcoming over 106,000 visitors. Bloom is now firmly established in the parklands setting of the Phoenix Park and is regarded as the most important event in the Irish horticulture calendar. This year’s show incorporated 30 show gardens, 115 Irish food and drink producers, 50 nurseries within the Floral Marquee, 25 cookery demonstrations and nearly 200 retailers, all within a 70 acre site. Bord Bia is privileged to provide this public showcase of Ireland’s worldclass food and horticulture sectors, both of which significantly contribute to Ireland’s economy.

The Buzz at Bloom

BLOOM COVERAGE

The Buzz at Bloom

Bloom by Numbers

PR value

€5.5 MILLION

3 month

long Bloom PR campaign

590 50

There were mentions across print media

and almost mentions in broadcast media

The Print AVE exceeded

€2.3 million

“Bloom is Happy”

+20,000

(Advertising Value Equivalent)

views, plus additional 30,000 views on Independent.ie and the Daily Edge websites.

Coverage was received

Social media and online followers increased by

nationally

3,500

every day throughout the event

over the course of the campaign

Over 250

An online Bloom following of almost

press passes issued to working media, including 15 international media

35,000

The Buzz at Bloom

SNAPSHOTS OF PRINT, BROADCAST AND ONLINE COVERAGE

The Buzz at Bloom

PRINT COVERAGE Launch

½½The Herald - National Edition Thursday, 8 May 2014

½½The Star Thursday, 8 May 2014

½½Irish Independent Tabloid - Weekend Saturday, 17 May 2014

“Bloom is a great meeting point between city and country and it’s heartening to think that the love of, and interest in, the land continues to FLourish.” Irish Independent, Farming Supplement

The Buzz at Bloom

Phoenix Park Thur 29 May - Mon 02 June 2014 The Irish Independent, page Bloom supplement 9am 16 - 6pm daily

BLOOM 2014 – Thur 29th May to Mon 2nd June

05 Fashion/ Picnic Area / Entertainment

e th

The picnic area at Bloom is the perfect space to take some time out, relax and be entertained, in between making your way around the many other attractions. This year , entertainment at Bloom will take a stylish turn, with the main stage in the picnic area showcasing a catwalk of the latest fashion trends. Fashion shows will alternate with music at regular intervals throughout the day. Go to www.bloominthepark.com for regular updates. The Weekend Style Stage at Bloom will feature three fashion shows daily! Hosted by style guru Bairbre Power,

re nt ce y cit

Fashion Editor of the Irish Independent, the Style Stage will feature top models and special guests including contributors from Weekend magazine styled for a ‘catwalk’ appearance. Themed Floral and Botanical, there will be everything from outfits for a summer wedding and holiday essentials to clothes to pull weeds in! Held on the main entertainment stage at Bloom, Head to Hoe will dazzle and delight!

to meet the presenters and enjoy live music acts daily from 11am to 4pm. Highlights will include, ‘Opera Arias in the Sun’ , an opportunity to enjoy some up and coming operatic Irish talent performing music from the world of classical, opera and musical theatre, and performances by the RTÉ Contempo Quartet and Cassiopeia Winds, an Irish chamber wind ensemble.

Music, fun and Lyric FM!

Bloom Fringe will bring Bloom from the Phoenix Park into the city, over 35 eclectic events such as innovative workshops, popup dinners, picnics, exhibitions and garden

Lyric FM will be broadcasting live from Bloom for all five days creating a musical sanctuary – stay tuned or call by the stand

Bloom Fringe

installations will be hosted throughout the city on Saturday, 31st May. Bloom Fringe will highlight Dublin's influential position as a creative, diverse and sustainable city and encourage people to use the city. See full programme at www.bloomfringe.ie

Craft Council of Ireland

Situated at the heart of the show, the Irish Craft Village offers visitors a chance to see an exciting selection of work from some of Ireland’s most creative designers and makers. Demonstrations will take place throughout the event, giving visitors a chance to experience the magic of seeing a

❁ Conservation Area 10

An Taisce, The National Trust for Ireland

Federation of Irish Beekeepers Associations

The Federation of Irish Beekeepers Associations will display an observation hive, talk about what bees do for gardens, and describe what beekeeping involves. With unpredictable rainfall, as in last winter, it can be difficult to keep gardens at their best – why not at least be sure that they are well pollinated

Irish Wildlife Trust

The Irish Wildlife Trust’s outdoor marquees will be exciting places to visit . Come face to face with live Newts - one of our native amphibians, find out about all the different creatures that inhabit ponds, look at a selection of skulls and antlers and learn about who these creatures once were! You can also have your face painted to look like your favourite animal. How about making a Super Bug with super powers!

❁

The Native Woodland Trust

Enjoy an Irish butterfly display and study taxidermy items such as a badger, woodpecker, jay, fox, bear skull and a wolf skull. Take a peek at some unusual otems under microscopes and take home a potted tree. Find out more about the work of the trust and the memberships at a discount of €20 (normally €35). In the tent next door, there will be face painting, and different arts and crafts.

From its Bloom tippee, An Taisce will give out information on environmental topics (particularly on climate change, habitats, and biodiversity) through written materials and in conversation with attendees.

Every Can Counts

BirdWatch Ireland

❁ Children’s Zone Bloom has always been popular with children, and this year will be no exception!

Budding Bloomers’, has a vibrant mixture of features to keep children entertained and active. We want children to play, learn and grow at Bloom!

Books and Reading Clinic

Children’s Books Ireland’s Book Clinic will provide guidance about books to children and their families. Experts in the area of children’s books are presented as Book Doctors (complete with lab coats, prescription pads and an official stamp) are tasked with recommending excellent books, with books on hand for an instant filling of the prescription!

Fun on the Farm!

For the first time at Bloom, children get the chance to have hands-on fun playing with farm toys at Fun on the Farm. From loading up trailers, trying out diggers and scooping up with tractors in the sand pit. Children will have great fun testing the toys out and learning the difference between John Deere, Massey Ferguson and New Holland tractors. There’s special offers on toys, a great competition to win a family weekend away and free giveaways.

Children’s Stage

Every Can Counts is a national awareness campaign about can recycling ‘on the go’ – this means anywhere where people are out and about and have cans for recycling. Every Can Counts provides materials and information on how to get your recycling started at work, at school or in your community. Ssee how can recycling can benefit your organisation environmentally and economically. Visit the workshop at Bloom and discover how to re-use cans and find out more about the programme.

BirdWatch Ireland is the largest independent conservation organisation in Ireland. A registered charity, its aim is the conservation

and answer questions on how to grow at skilled craftsperson transform raw materials home. There’ll be a huge range of Keelings into a finished object before their eyes. produce on display including strawberries, See members of the Irish Artists raspberries, blueberries, gooseberries, Blacksmiths Association forge large and currants, lettuce and lilies. Visitors will be small scale pieces. Watch members of the treated to free samples of Keelings Irish Irish Woodturners’ Guild working at their strawberries and will be given the chance lathes and enjoy displays from Feltmakers to get their hands dirty in the “Love to Ireland and the Irish Patchwork Society. Grow” planting section within the tunnel. Over 20 craft and design exhibitors will have a variety of stunning products for sale – from wall art to ceramics, candles to Victorian Walled Kitchen Garden (in association with the OPW) clothing, and jewellery to leather. Every Bloom visitors can enjoy the beautiful product on display has been ‘Imagined, surroundings of the Victorian Walled Designed and Made in Ireland’. The Design Kitchen Garden, located in the Phoenix & Crafts Council of Ireland has worked Park Visitors Centre – the centre point of hard to provide visitors with a craft the Bloom event. This year we will have the experience to remember. For further Phoenix Park Guides & Gardeners in the information on what is happening in craft Marquee in the Victorian Walled throughout the country, visit Kitchen Garden. In recent years www.craftinireland.com. For there has been significant more information on the growth in the Grow Your Design & Crafts Council of ing all Budd the Own phenomena and Ireland, visit www.dccoi.ie. Calling – on increased public interest Gardenersday of every d Satur The Strawberry Way in kitchen gardens. The second public are invite the ‘walled garden’, as a This year Keelings, the nix Park month for the Phoe source of fruit, vegetables 100pc Irish family owned to meet at 10.30a.m. and cut flowers, was an company and experts in gardenersgardening class, essential part of every well fresh produce, will be a 2 hour Phoenix Park in the r Centre. run estate. Restoration of the bringing a 20m growing Visito walled garden to its original tunnel to Bloom. Visitors will layout has recently been be given the opportunity to see undertaken by the OPW Historic Parks & how fruit is grown on the Keelings Farms, Gardens staff. with Keelings growers on hand to offer tips

The area will have a dedicated Children's Stage which will feature Irish Dancing, top magician Billy Bubbles and Scientific Sue

as she takes you on a zany journey of scientific discovery. Find out how we use exploding vegetables to power our cars, see magical colour changes, vats of slime, and disappearing water demonstrations

Healthy Eating

The Food Dudes stand will showcase the Food Dudes Healthy Eating Programme – and initiative developed to encourage children to eat more fruit and vegetables both in school and at home. Children will be able to play fun games with the opportunity to win prizes, have some tastings and it’s all based around the theme of helping children to get their 5-a-day.

Chill Zone

ClapHandies are back again and will provide a “Baby and Toddler chill zone” for babies to four years of age. ClapHandies provides unique parenting programmes and engaging “education through play” programmes for young families. They will be offering storytime, songtime, toddler crafts, a baby sensory zone and toddler bal

Garden Activities

of wild birds and their natural habitats. BirdWatch Ireland will once again be running bird and wildlife-themed family activities at its marquee in the conservation area. Games, fun and child-friendly

A fun new addition: children will be able to plant and water flowers. Come along to classes as children decorate their own cardboard plant pots and plant a flower and take it home. You’ll be amazed at how long it lasts in your garden!

conservation activities will be taking place. Experts will be on hand to answer questions and you an also pick up a brilliant free ‘’Ireland’s Garden Birds’’ poster. Plus, if you join, get a free gift every gardener will love.

46 IRISH INDEPENDENT WEEKEND 24 May 2014

24 May 2014 WEEKEND IRISH INDEPENDENT 47

13 12

28 27

30 29

26 25

“It’s one hell of a garden party - and everyone knows it” 32

Entrance 1

23 18

Sunday Business Post Sunday, 25 May 2014 Page: 4

-17-

AVE: 3,592.67€

Circulation: Area of Clip: Page 1 of 1

34322 19 34000mm²

Irish Independent

Red Car Park

½½The Irish Independent, Supplement Saturday, 24 May 2014

Growing the success of

bloominthepark.com

o Kids g free!

Kieran Dunne of Kildare Growers prepares the ‘Our Lady's Children's Hospital Crumlin’ Garden Picture: Feargal Ward

BYTINA MARIE O'NEILL Bord Bia’s Bloom in the Park, the country’s largest gardening, food and family event, costs about €3 million to run but directly stimulates a whopping €96 million spend nationwide on all things horticultural. That’s according to a survey conducted by market research specialist Behaviour & Attitudes following Bloom 2013. Visitors spend approximately €5.5 million at the show itself, about a third

of which is spent on plants and the remainder ‘Plant Village’, a craft village, a farmyard on food. and children’s entertainment. What began as Ireland’s answer to “Bord Bia isn’t in the event management the RHS Chelsea Flower Show seven business, but that of promoting years ago has taken on a life of its own, Irish horticulture, plants and garden and is now as much about good quality designers and quality food producers, Irish food as it is about plants and and the show has had an enormous ripple effect and excitement for the garden design. grow industry,” said Gary Graham, The event takes place over five days from next Thursday in Dublin’s Phoenix Bord Bia’s Bloom show manager. Tickets and additional details are Park. An estimated 100,000-plus available at bloominthepark.com. visitors will flock to see this year’s 30 show gardens, more than 100 food and drink producers, 50 nurseries, a new

½½Sunday Business Post, Front Page Sunday, 1 June 2014

½½The Sunday Times, Double Page Spread Sunday, 1 June 2014

The Buzz at Bloom -3-

Irish Times-Magazine Saturday, 24 May 2014 Page: 1,11,12,13

Circulation: Area of Clip: Page 1 of 4

AVE: 69,777.72€

82059 343300mm²

INDUSTRYAX'D

fAS» Wfc**

Irish Times-Magazine Saturday, 24 May 2014 Page: 1,11,12,13

Thef-word Roisin Ingleon sizeism andthe bigfatlie

Irish Times-Magazine Saturday, 24 May 2014 Page: 1,11,12,13

-4-

AVE: 69,777.72€

Slimmer encapsulated Deirdre McQuillan picksthe keypieces tobringyour wardrobe banguptodate Circulation: Area of Clip: Page 2 of 4

82059 343300mm²

COVER STORY

Bloom’s awav

HoChiMinhhighlife Treading theparty linefromdawnto duskinVietnam

“The garden and plant displays at the core of Bloom are designed to promote public interest and ultimately to drive the sales of Irish grown plants. However, the wider remit of Bord Bia across food, drink and edible horticulture has enabled it to expand the event into a wider consumer Circulation: Area of Clip: showpiece” AVE: 69,777.72€ -6-

Irish Examiner

-5-

Irish Times-Magazine Saturday, 24 May 2014 Page: 1,11,12,13

AVE: 69,777.72€

½½The Irish Times Magazine Saturday, 24 May 2014

Page 4 of 4

Circulation: Area of Clip: Page 3 of 4

8 3

82059 343300mm²

COVER STORY

Theannual gardening festival returns tothePhoenix Parknextweek, andthisyearthe edgier Bloom Fringe willtakethefuntothestreets, writes Fionnuala Fallon. younger, Photographs byAidanCrawley

What

Above: MudIslandCommunity Garden members takingpartintheBloom FringeFestival, front(I.tor.):EileenMcDonald, Maeve Foreman andCodyRedmond. photograph: aidancrawley Fionnuala Halpin, Dermot Byrne, JohnHannigan, PaulRedmond andBemieFurlong, Back(I.tor.):SarahHannigan, THEIRISHTIMES Magazine IMay24,2014111

Michelle isBloom Fringe? It’s as“thealternative garden festival” withan Above: McGill of oncollaboration, participation theyounger, edgier cousin emphasis andpushing theboundaries. It coincidesMelt,a natural ofBloom, anenergetic, social-media-driven, withtheChelsea Flower Show butiscompletely healing centrein not-for-profit, environmentally independent ofit. Dublin. minded upstartinspired bythe “IhadachatwithTim, whowasverysupportive, Right: Orlaith andIthought, It’ssoobvious that RossfromMaking success oftheChelsea Fringe Festival and behappening inDublin.” It’s Space,whowill fuelled byadesire forchange inourcapital thisshould bringing theethosofBloom outonto beleading the city.It’sDublinshopfronts drapedwith about freshflowers, pop-up gardens onthecity’s the city’sstreets,”saysKeogh,an SecretDublin gardendesigner witha Garden Tour, streets, toursofDublin’s secret gardens, an award-winning interview withagiant“bee”,impromptubackground infineart.Gerrard, a landscape pictured inthe ArkRoofGarden architect withabackground inproject willow sculptures, pot-hole gardens, tours, wasequally enthusiastic, inTemple Bar. talks, trailsanda“flower” onstilts. It’staking management, aswereBordBia,theorganisers of placeinDublin nextSaturday, andnot onlyisitgoing tobeinteresting andinformative Bloom. butit’salsogoing tobealotoffun. Very quickly Bloom Fringe tookonalife ofitsown, inspiring ahostofquirky, clever, often community-based projects thataim, Organisers Marion Keogh and withtime,toradically recalibrate theway EstherGerrard itself as“anindependent, innovative garden onpartofthe describes Forthetwowomentobuildacommunity andashared interest in weuseoururbanspaces. Itwasserendipity tothecuration ofevents, site,finally signing alicence agreementapproach coupleof derelict reinventing, revitalising andregreening ithasbeenanexhilarating wherecreative solutions arefound, creating blownusawayis the in2011,” saysMaeve Foreman, aresident thecity’s “impoverished” spaces thatledto months.“What’s innovators, ofNorthStrand andoneofthepeople linksbetweencreators, amount ofhugely talented creative young thefriendship between Bloom Fringeorganisers andthecityitself’. instrumental ingetting theproject offthe businesses Marion Keogh andEstherGerrard. people who’ve comeonboard - artists,designers, Aspartofthatinitiative, she’ll beleading ThetwowomenmetonCamden illustrators, gardeners -almost entirely ground. basis.Bloom Fringe Foreman isenormously proudofwhat BloomFringe’sSecretDublinGarden Street, where bothweretaking partinParking onavoluntary captured people’s imagination.” thecommunity hascreated atMudIsland. Tour,awalkthatwilltaketheformofaleisurely Day, theannual worldwide event where hasreally meanderthroughDublin’s back “It’ssuchagreatexample ofwhatcanbe people takeovermetered parking spaces whereparticipants achieved, notjustintermsofgrowing food streetsandlaneways, MudIslandCommunity Garden foradaytotransform themintopop-up gardens. someofthecapital’s hidden asenseof willbeshown Ifyou’ve everactually managed toread inacitybutintermsofgrowing while learning something oftheir community. Wehaveover90members but gardens JamesJoyce’s Ulysses, thenyoumightremember Theybumped intoeachotheragainduring alsopopbyregularly for history. how“theveryreverend” Father manylocalpeople aseries ofmeetings heldbyDublin City thecapital cityto isdoing.” “Iwanttoshowcase preferred totakethetramrather achatandtoseehowthegarden Council lastautumn todiscuss itsVacant Conmee bytakingalookatsomeofitshidden Fringe, sheandtheotherpeople onfootthedingy waypast AspartofBloom Spacesinitiative, a recently introducedthan“traverse saysRoss,herselfa gardeners ofMudIsland willbesharing greenspaces,” scheme where owners ofvacant cityspaces MudIsland”. (andthepartner ofagarden experience through an keengardener ifhetooka thatlife-enriching permit thosespaces tobetemporarily put Howtimeshavechanged; “It’saboutgetting Dubliners reconnected tocreative andcultural usebyartistsor strolltherenowhe’dsurely exhibitionthat designer). bedelighted to on-sitephotographic totheircitythrough a shared members ofthelocal community. chartsitsevolution fromawasteground to comeacross MudIslandCommunity Garden, Andthen,thisspring, Keogh attended oneofaclutchofcommunity-based loveofnatureandthrough ashared appreciation aproductive garden. ofDublin’s sometimes hidden beauty-” theannual Garden &Landscape Designersprojects thathavesprunguparoundthe Association conference whereTimRichardson, capital inrecentyears. Builtonthesiteofa Orlaith RossofMaking Space theexactitinerary, sheprefers theBritish author, garden historian livedandworked asagardener in Asregards demolished sheltered-housing complexHaving andfounderofthepopularChelsea(subsequently formanyyears,Iflattered myself tostayshtum.“Iwantittobesomething usedasa dumpformany Dublin Fringe Festival (now initsthirdyear), was years), ofanadventure, asortofprocess of thatI knewitsleafyspaces prettywell,but it’snowaproductive, flower-filled giving atalk. solet’s justsaythatitwillkickoff discovery, toOrlaith Ross,I’vediscovered space that’s firmtestimony tothepowerof aftertalking herself inspired byhissuggestion inArbour HillandthencrosstheLiffey before Shefound thattherearemanymorelefttoexplore. thepeople. endingupsomewhere in thatothercities could replicate thesuccess“In2009webegannegotiations RossisthebrainsbehindMaking eventually with Bar,withapitstop forcoffee along ofChelsea Fringe, which stylesitself Dublin anewDublin-based initiative which Temple CityCouncil, asking forpermissionSpace,

Above: GardendesignerMarionKeogh andLandscape architectEsther Gerrard,organisersoftheBloom FringeFestival. Below: AndrewDouglasoftheUrban 12 ITHE IRISH TIMES Magazine 24,2014 FarmProject wIMay ithpotato plantsforhis potatopodsandThankPotatoexhibition.

ism,byitsspiritual aspect aswellasitslong crowd-funding tobuildafu history ofuse.”Magill wentontostudy Chinese garden (including ahen-h herbalism (she’sa member ofthe ofaDublin city-centre bui Association ofChinese Herbalists inIreland) mini-aquaponics labinoneo andtoestablish Melt,anatural healing it,andexplored, thro

The Buzz at Bloom

“We hit Bloom. Again! There is so much to do, so much for adults to look at and so much to occupy children that it is a must, annual day out for us.” Sunday World

½½Irish Independent Tabloid - Weekend Saturday, 31 May 2014

½½The Herald - City Final Edition Saturday, 31 May 2014

½½Sunday Independent - Living supplement Sunday, 1 June 2014

½½Image Sunday, 1 June 2014

The Buzz at Bloom

½½Irish Country Living Tuesday, 20 May 2014

½½Irish Examiner Tuesday, 20 May 2014

What it said in the papers

The Buzz at Bloom

BROADCAST COVERAGE TV

Approximately

½½RTE One Bloom Documentary

4 hours

of coverage achieved

PR Value of

Watch the video now: PART 1

PART 2

€1.4 million achieved

Almost

300,000

people watched the Bloom documentary

The Buzz at Bloom

½½RTE One Super Garden Series - Viewers peaked at 350,000

½½RTE’s Saturday Night Show - Package included interviews with Neven Maguire and some food producers and a ticket giveaway to the audience.

WATCH

½½TV3 Ireland AM

WATCH

½½TV3 Xposé

½½ RTE One Super Garden Series ½½ RTE News at One. ½½ RTE Six One News x 2. ½½ RTE Nine O’Clock News. ½½ RTE Late Late Show ticket giveaway ½½ RTE Morning Edition x 2 ½½ TV3 News ½½ TV3 Ireland AM ½½ TV3 Xposé

The Buzz at Bloom

Radio

½½ RTE Radio One, Morning Ireland ½½ RTE Radio One, Today with Sean O’Rourke ½½ RTE Radio One, Marian Finucane Show ½½ RTE 2FM, Tubridy ½½ Today FM, The Last Word x 2 ½½ Today FM, Savage Sunday ½½ Today FM, Saturday Breakfast with Alison Curtis ½½ Newstalk, The Pat Kenny Show ½½ Newstalk, The Breakfast Show ½½ Newstalk, Moncrieff, Farming Slot with Mairead Lavery

The Buzz at Bloom

Live from Bloom!

½½ RTE Lyric FM onsite for the duration with over 40 live performers

WATCH

LIVE FROM BLOOM ½½RTE Morning Edition ½½RTE Lyric FM onsite for the duration with over 40 live performers ½½RTE Radio One, Countrywide Live Broadcast

½½RTE Radio One, Countrywide - Live Broadcast

The Buzz at Bloom

ONLINE COVERAGE ½½The Journal.ie - €750,000 worth of plants, 20 sheared sheep and one dancing Taoiseach: Bloom in numbers ½½Business & Leadership - Bloom attended by over 106,000; sales buoyant for exhibitors ½½Independent.ie and Herald.ie - News Video ½½Fiona’s Japanese Cooking Blog - Bloom in the Park 2014 - Fiona Uyema’s demo ½½Culch.ie - Hunger Games: Summer Lovin’

½½The Journal.ie

½½Evoke.ie - Fancy gardens, food and fun set to bring 115,000 visitors to Bloom festival ½½Rollercoaster.ie - Food at Bloom ½½Parent.ie - Win Tickets to Bloom ½½Beyond the Wild Garden - The Countdown to Bloom 2014 ½½City of Blackbirds - http://cityofblackbirds. com/?s=Bloom Bloom in the Park 2014 ½½VisitDublin.com - Bloom 2014

Over 50 online articles generated

½½Beyond the Wild Garden

Estimated reach of over

15 million

PR Value equated to

€379,000

The Buzz at Bloom

SOCIAL MEDIA HIGHLIGHTS

The Buzz at Bloom

+ Nearly

10,000 fans (an increase of 2,047 during the campaign!)

New to Bloom!

+6,000 followers

(an increase of 1,294 during the campaign!)

The Buzz at Bloom

BLOOM IS HAPPY

The Buzz at Bloom

BLOOM IS HAPPY! ½½Watch the video now:

WATCH

30,000+

views on Independent.ie and the Daily Edge websites

½½Entertainment.ie - Watch: Want to see Enda Kenny showing off his dance moves? ½½RTE.ie - Watch! Taoiseach Enda Kenny dancing at Bloom ½½BreakingNews.ie - ‘Happy’ Enda’s dance moves fail to impress