APPENDIX

from vMLK Experience – Research booklet

INTRODUCTION

Find in this section some of the older iterations of branding our team created for this project. Each iteration helped us to develop the brand identity that now exists.

INSPIRATION AND MOODBOARD

We also felt that these colors represent the colors of the Black Arts Movement of the 1960’s.

Color Selection: We felt like the bold colors of screen printing and letterpress were appropriate for the time period as many of the historical documents we found used them due to the limitations printing had at the time.

Franklin Gothic Heavy Franklin Gothic Compressed Demi Franklin Gothic Extra Compressed

Type Selection: We felt like the Franklin Gothic Family is best for use in this project. It was used in many of the pamphlets and posters surrounding the Civil Rights Movement. It also has great variability between letterform widths in its different faces.

Exhibition Design: We felt like windows are a point to think more about reflection and being wrapped in a memory. We like the idea of window clings or vinyls. Additionally, due to the fact that Hunt lacks closed hallways, signage that wraps around corners may be helpful.

Perhaps a grid system like this could show some of the speech and also represent the patchwork of different events that made up the Civil Rights Movement.

Photography: we felt like photography is really important to this project and wanted to draw inspiration from photos taken at the time.

EARLY ITERATIONS AND LOGOTYPES

1960

1967

1968

1968

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