I n dust r y P r o ject
ECFA MEMBERS UNITE IN HOSPITAL PROJECT Offering movies to children in hospitals… It sounds like an amazing plan that deserves everyone’s support. But for ECFA, ‘Film for kids in hospitals’ is a model project not only because of its concept but also because of its unique growth structure. This is an example of how we dream the trajectories within our association: a model that works well in a certain country, gradually attracts new partners, and grows into a project that can inspire everyone within ECFA. And the good news is: there is still room for more partners! The goals of the project can easily be summarised: offering children in hospitals and rehabilitation centres access to exclusive quality films and a possibility to celebrate their own film festival. Edita Bilaver, project coordinator of ‘Film for Kids in Hospitals’ and president of Kids Meet Art: “We now offer our services in six different languages on six national platforms, sharing a common catalogue of approx. 70 titles (both features and
shorts) that is updated every year. Currently, we’re running our initiative in over 200 hospitals.” Initial project partners were the Antwerp-based JEF festival (Belgium), the BUFF Festival in Malmö (Sweden) and the Association Kids Meet Art (Croatia). The main focus was on broadening the festival scope, offering children in hospitals a festival feeling, even though they were unable to attend the event. To enhance this sense of festival experience, the project provides online audience engagement tools, such as quizzes, introductions to films by cast & crew, and the ability to rate the movies (acting as a festival jury) and leave comments. Thus the festival atmosphere was transported into the hospital wards. For this year’s third edition, new partners were found. Pack Màgic (Catalonia), Kinodvor (Slovenia), and Il Nuovo Fantarca (Italy) came with new per-
spectives that transcended festival boundaries. Research with hospitals made clear that apart from online content, there is a need for offline activities to safeguard a human touch. Rosa Ferro (Il Nuovo Fantarca): “Watching great films is not enough, there is a need for additional educational tools, introducing the kids to the magic and artistic value of cinema. And we must provide a way to exchange opinions after watching the films.” In the future ‘Film for Kids in Hospitals’ would greatly benefit from a pan-European network of hospitals and hospital schools, cultural institutes, and families. Bilaver: “Teaming up with a partner that could provide a dedicated platform, would open new perspectives and allow us to launch
a sustainable business model, bearing in mind that the online content should remain free of charge for our audience.” There is room for growth; with such a strong formula, it is inevitable that more organisations want to come on board. “Our future goal is to have a national platform for each European country, so that all hospitalised children can enjoy a high-quality film selection” say all project partners. Is your organisation a possible future partner? Find more info here or send a request to info@filminhospital.eu. Film for kids at hospitals is co-financed by the European Union’s Creative Europe – MEDIA programme.
35 | Journal 3 | 2021
