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BARDAS Building Creativity
BUILDING CREATIVITY
— David Simon, Founder & Managing Principal
Vision: Our goal is to develop inspirational and innovative workspace environments that attract creative users. We understand how these tenants want to work, live, and play. We understand how creative tenants want to work, live, and play.
Purpose: Focused primarily on the Los Angeles markets – where the convergence of technology, entertainment and media is the norm – we acquire urban infill properties and transform them into leading-edge new media destinations. Values: We are passionate about creating spaces where users feel inspired, collaborative and more productive. Health and wellness is of equal importance to integrate into our developments and building operations and amenities.
The BIG Idea: BARDAS redefines the existing landscape as the single boutique developer that provides comprehensive and seamless services from location identification to post-opening operating and re-leasing. BARDAS “Brands” their properties for higher market recognition and tenant satisfaction through proprietary programming and services that lifts rents and loyalty for greater returns and longevity.
Promise: BARDAS Projects unlock hidden potential for investors and locations that embrace a live, work play ethos.
Story: BARDAS has unique relationships and programming expertise to match opportunity to resources for relevant composite design, adaptive re-use and marketplace vitality.
Developer and Investor Partnership: Be present in
the marketplace and lead the consideration set for prime locations and key investor groups.
Brand Halo: Develop and promote the “sticky” Brand story narrative and proprietary “signatures” for the projects that return premium recognition and operating metrics.
GOALS: To be the dominant “go to” boutique developer for the greater Los Angeles Metro Market for programs that include flexible retail, studio, creative work suites and re-imagined corporate office environments. Strategies:
• Property Identification / Partner Matching • Return Proposition (highest and best use) / Programming • Design and Build / Open and Operate (Branded)
RESOLUTION: To utilize the current projects to build a communications and marketing tool kit for: Investor and Strategic Partner Relations; Pipeline Development (in-bound and out-bound); Providing Ownership Platform for “Voice of Authority” (David Simon); Defining success metrics for the Brand.
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