POR T FO LIO EXPERIENCE/SERVICE DESIGN
DENG YAWEN
CATALOG 01 “You've been beautiful” smart case+app
02 “CITY PLANET” Around the corner of the city is everyone's footprint planet
For women’s typical makeup problems, an intertive makeup mirror, cosmetic storage box and app auxiliary software are designed to solve them, and women’s beauty social circles and makeup evaluation are established to enhance women’s makeup experience and level of makeup.
A series of urban exploration activities help new immigrants adapt to new urban life, get to know more urban immigrants, eliminate and reduce the strangeness of the city, and build a more tolerant urban atmosphere
03 “Special care”
04 Other attempts
Car assistance system for elderly people driving Aiming at the typical driving problems of the elderly and the hidden dangers of safety pro blems, a special on-board system is designed to alleviate and reduce the occurrence of safety problems, and improve the driving experience of the elderly.
Work during college: modeling and type setting exercises, hand-painted copying and creation
02
Elevence
Field research Due to the small size of girls' dormitories, most girls do not have special makeup areas. Most of the cosmetics are randomly stacked at any corner of the table, which looks very messy and crowded
01
“you’ve been beautiful”
-
Questionnaire Inquiry Many women's cosmetics are also randomly placed at home, which is also very messy. Except for a very small number of cosmetics collectors, because they have too many cosmetics, they will be stored reasonably.
I did a questionnaire survey with a total of 12 questions. A total of 116 questionnaires were received. what circumstances do you usually choose makeup?
SMART COSMETIC CASE+APP (Female students)
(Office workers)
Dressing table at home
Dressing table in dormitory
What do you think is the most troublesome for makeup?
current situation
Makeup Behavior Activity
01
Background
In the age when everyone loves beauty, cosmetics are indispensable for girls. As a beauty enthusiast, I always pay special attention to the storage and makeup of the dresser. Although my dressing table is always very neat and clean, the makeup environment is also very comfortable and cozy. I found other girls who love beauty in life,their makeup process is full of small problems and troubles. without the right makeup mirror,not enough light,no space for cometics, no perfect makeup,etc.
The girls who make up in the dormitory have a small space and do not have good makeup lights and mirrors, so the behavior of makeup is very troublesome and wastes time. They are used to applying makeup in a messy environment, and have to complete the makeup with the help of extra lighting and suitable mirrors.
What do you want to improve most during the makeup process?
summarize 1.Regardless of college students and office workers, most of their dressing tables are very cluttered and untidy. 2.The lack of suitable light and mirrors in makeup make the beha -vior of makeup very troublesome, adding extra makeup time. 3.Because of the unreasonable and messy placement of cosmetics, it takes time to find cosmetics when applying makeup.
What do you want to improve most during the makeup process?
What do you think is the most troublesome for makeup?
analysis and conclusion Through field research and online questionnaire surveys, it is found that most women still prefer makeup, but due to restrictions on makeup occasions and a series of own problems, the effect of makeup is not good.Problems occ -urred in some steps of makeup. Therefore, we should help women with different makeup needs to improve their make -up level. In addition, cosmetic storage and makeup time are also pain points that must be considered.
03
Secondary Research
03
04
Persona
I interviewed eight users, conducted in-depth interviews with them, deeply explored and verified the phenomena and conclusions of the preliminary research, and asked users about their in-depth views on makeup and the problems and troubles they encountered when applying makeup.
「Makeup Beginner」 1 people (people who are interested in makeup, but makeup technology is not proficient.)
「Makeup techniques more skilled user」 5 people (people who have a clearer understanding of makeup and the makeup process. but there are still some problems.)
“1.My dressing table is messy, there is no separate storage area for cosmetics, and the makeup light is not good”
”Every day I will do some basic daily makeup because of work needs. The makeup steps will be omitted, and some difficult makeup steps will not be painted.“
“2.I like reading beauty-related things, but the information I received is not really helpful to me.
“ The light at home is usually not good, the position of makeup is often changed.”
“3.I have imagined that the technology of very intelligent makeup products can help to make up.
“It ’s more difficult to draw different makeup on weekends. I often watch a lot of shares and videos, but I find it not helpful to myself.”
「Makeup enthusiast 」
“Sometimes I want to draw some imitation makeup and special makeup, but I can’t learn the essence of technology by watching videos online.”
“Most of the makeup techniques are learned from friends, but I don't know much about whether it is suitable for me, and it is generally evaluated by others.”
user：yuki
user：杨甜婷
age：24
age：27
age：23
gender：female
gender：female
occupation：designer
occupation：office
makeup level：
makeup level：
gender：female
5 people (The two users have a deep understanding and understanding of makeup, and can complete different makeup in daily life.)
“Occasionally I send my own products to social platforms, but the attention is not high, and now there are too many marketing beauty products.”
user：selina
occupation：Sales
worker
makeup level：
1. It is unclear how to improve self-makeup techniques. 2. The dressing table is very messy and there is almost no awareness of storage. 3. Make-up light cannot meet makeup needs.
Findings:
Description:
Every morning, in order to catch the subway and sleep more, I have only 15min-25 minutes to draw my make-up, and only some makeup steps can be omitted to ensure that the painting is more secure so nothing goes wrong.
Sometimes it’s easy and quick to make up at work. But when I’m free and going out on weekends, I’ll to draw some different makeup to add to my temperament, and I also have a good mood to make up myself.
I don't know how to put on makeup, because I need to apply makeup to work and work, such as eyebrows or lipstick. I don't wear makeup when I'm not at work.
APP
APP
APP
Pain points
Pain points
Pain points
1.The makeup table is messy, and I ’m too lazy to clean it up. 2.The makeup lighting is not good。 3. No awareness to share my makeup and cosemtics.
1. Because the cosmetics are placed randomly, the dressing table is very messy. 2. The lighting is average and not very sufficient. 3. Make-up level is limited. I have seen a lot of tutorial videos but I don’t know if it is suitable for me.
Needs：
Needs：
1. Makeup table is particularly messy. 2. By watching beauty videos in free time.I think I’ve mastered it after watching, but it turned out that I was so wrong when I start to draw it.
1. For makeup difficulties, users choose to omit certain makeup steps. 2. There is a serious problem with makeup storage. 3. Watching videos and tutorials is not really helpful for users. 4. Users don't know enough about my makeup effect.
Findings: 1. Makeup videos have limited improvement in their makeup. 2. Weak awareness of beauty socialization and sharing.
Description:
Description:
“There are other things besides cosmetics, which makes it very difficult to find the cosmetics among themselves.
Findings:
worker
Needs： 1. Cosmetics are easy to find . 2. The light can be adjusted. 3. Makeup videos can provide more practical and clear tips and help.
1.Cosmetics are easy to put , and the division is more reasonable. 2. Share your makeup experience with others, and more people will communicate and pay attention.
1.A clear and reasonable partition, large capacity and beautiful storage area. 2. Get more practical makeup help, know exactly about the methods and ways how I should draw make up.
05
User Journey
06
pain point user：selina
user behavior
2. isolation primer 2-3mins
4. Conceal 2-5mins
6. Makeup powder 2mins
1.Finish skincare 4-6mins
2. isolation primer 1-2mins
4. Conceal 2-4mins
6. Draw eyebrows with eyebrow pencil 3-5mins
8. Shadow 1-2mins
10.Lipstick 2mins-3mins
5. Adjust the mirror angle to find the right light makeup 0.5-1min
7. Draw eyebrows with 9. Omitting some makeup steps eyebrow pencil (Eye makeup, shadows, etc.) 3-6mins
11. Finish the makrup (20.5mins-35mins)
4. Draw eyebrows with eyebrow pencil 3-5mins
user sentiment
The table is a bit messy, find out what I want to use first Find eyeshadows, blushes ... Hey, where is my makeup? ? — Oh oh here!
user pain points 1. Find cosmetics on the dresser 2.Uncertainty of light
The stage of before makeup
Understanding of self-makeup effect
Makeup videos help Improvement and enhancement of makeup skills
How well beauty videos match your needs
Makeup time control and makeup effect
8.Lipstick 2mins
6. Adjust the mirror 0.5min
3. foundation 2-4mins
5. Makeup powder 1-2mins
7. Eye makeup 4-8mins
9. Blush / Highlight 1min
11. Finish the makrup (21mins-40mins)
3. foundation 4-6mins
5. Looking for other cosmetics 1-2mins
7. Blush 1min
Hey, the angle of the mirror is wrong, the light is also skewed, It's so dark. After looking for cosmetics, come and adjust the mirror again, so troublesome! The light in the home is dim, turn on a table lamp Help light up, adjust the angle of the mirror, Otherwise the makeup is not good
Cosmetics inconvenient to pick up
Different occupations have different requirements for makeup
The effect of light on makeup effect and mood
1.Finish skincare, Ready for makeup 3mins-5mins
1.Finish skincare, adjust light and mirror 4mins-6mins 3. foundation 3-5mins
2. isolation primer 3-4mins
Cosmetic preferences and use different steps
Dressing table is messy, cosmetic storage problem
user：杨甜婷
user：yuki 8. Adjust the mirror angle again or change the makeup position 10. Finish with blush, lipstick 1min 3mins-5mins
Needs Map
chance point
The eye shadow pink is not suitable for me. No, no, change to earth-colored eyeshadow, remember Beauty bloggers draw like this, why don’t I fit well
Where is my eyebrow pencil? ? Yesterday I ran out here! Ah, why ca n’t I find it? It ’s messy, where is the eyebrow pencil?
Why is it so dark! I can only change my makeup. Also adjust the mirror angle. It's going to be late for work, time is too late!
1.Temporarily find the accuracy and time to find the target cosmetics from the messy dressing table. 2. Frequently change the makeup position and the angle of the mirror to adapt to changes in light 3. Basicand difficult makeup skills and techniques, and proficiency 4.The practical help of makeup videos for users.
At the makeup stage
11. Finish the makrup (16.5-24.5mins)
1. storage of cosmetics 2. Improved Makeup skills 3. Control of makeup time 4. How is the makeup effect 5. Socialize and share on the beauty platform
stage of after finishing makeup
Easy and fun to pick up the cosmetics
Reasonable accommodation of cosmetics
The user's needs for the partition placement of Cultivate the awareness cosmetics match the and behavior user's makeup of users behavior
Usability and accuracy Improvement of light and consideration
Usefulness and accuracy of makeup vid -eo recommen -dation screen -ing for users
Makeup tutorials need to make the most of makeup for users help
Evaluation and promotion methods of user makeup effect
Social circles help users understand and improve their makeup skills
Demand 1:
Demand 2:
Demand 3:
Basic functional requirements for makeup, suitable light source, reasonable storage stool。
The diversity of makeup videos matches the makeup needs of different users, and it helps and improves the makeup of users.
Users have a correct perception and evaluation of their makeup, and high-quality community sharing can help girls understand and improve their makeup.
analysis and conclusion 1.Storage, lighting and makeup skills improvement are the most basic needs of users. 2.Deep-level solutions to women's makeup needs to create a high-quality community to share. 3.Meet the needs of women with different makeup needs, share and improve makeup technology, and make -up testing to help women improve their awareness of makeup and local problems.
07
Brain Storm
08
Cosmetic Research
light size
1.Meeting basic makeup needs
number of cosmetics
Convenience of taking
experience of makeup fun
make up time Interactivity
Color rendering
Tutorial
process Normal makeup process 1.face cleaning (3mins)
2.foundation (3mins)
3.shading powder (1min)
Quick makeup process 4.hide black circle (2mins)
1.face cleaning (3mins)
2.foundation (2mins)
3.loose powder 4.finishing powder (1.5mins) (1min)
5.lipstick (1.5mins)
assistance
different scenarios
Cold white light warm white light
Colored light
Effect of color rendering on skin
y
Makeup test results
Screen teaching different scenarios
k, d ail
Instructive
Mirror
Brightness
Brightness and color temperature commonly used in makeup
ers
can be adjust
Link device
,oth
light
Tutorial assistance
ent
color temperature
Community
inm
color
+ Accuracy
makeup
Promotion goal
erta
Makeup detection
Tutorial assistance
life , en t
appearance
3.Provide assistance for makeup
wor
product
material
2.Enhance makeup fun
storage
placement
Natural light
Ideas (cosmetic case): Cosmetic case for cosmetic storage of different sizes Multiple types of smart lighting Intelligent detection makeup Smart makeup mirror to assist makeup
different time
Ideas (APP): makeup sharing community by makeup scene Intelligent detection makeup effects Excellent tutorial assistance Connect with makeup case to form a whole
analysis and summary Through the actual observation of the users, the photos were taken to extract the makeup steps and the cosmetics they used, and the total makeup time. According to the above, the makeup usage quantity and tool usage preferences of most makeup users, and the estimation of daily makeup time are obtained for the next product storage method and space, as well as the convenience of taking the product to reduce the makeup time. Pavement and theoretical support. 5.finishing powfer (3mins)
6.eyebrow/eye shadow (6mins)
7.blusher (1min)
8.lipstick (2mins)
09
Product Sketch
size
11
Outline design sketch
Design and Idea Actual product size measurement
Cosmetic case size design: 1.The size of the designed cosmetic case is: 30cm*20cm*15cm 2.block product storage box: 8*8*12cm 3.column product storage box: 4*4*15cm 4.and mask products: 24*2*12cm 5.eye shadow tray products storage box:4*6*15cm 6.diy area storage box: 24*20*3cm
Five different sizes of modular storage boxes Smart makeup mirror: makeup video projection screen four forms: cold white light, warm white light,natural light, and colored light gravity-sensitive box with a magnet sheet Camera intelligently detects makeup effects
10
Product Concept
11
User Flow
The frist
Start
Open makeup case
cosmetics mirror
share (community)
Tutorial assistance
Cosmetic storage module
Me
intelligent makeup mirror
Expected to complete makeup?
No
Open APP
Choose category
Click on the tutorial
Screen teaching
yes
Feel satisfied Turn on the lights
Recent skin profile
recommend
search makeup community
Common problem solving
Last Makeup Report
ID information
scenes
Time
Post
Followers Local facial condition
makeup video
Photo/ words
Overall situation
Category specific issues
Introduction
Following
collected
Different size box storage
diy box stitching
Smart dimming
Projection screen
10 minutes quick makeup
30 minutes delicate makeup
work
adujst the light
Take out the product, the bottom of the box Lights up
turn on the light
Close the cosmetic case
Lights always on
Adjust the light
APP reminder
No
settings Take out the product, the bottom of the box Lights up
Finish makeup
cosmetics storage
Complete storage
yes
Lights out, Close the cosmetic case
entertainment
The second
Start 20 minutes simple makeup
watch Makeup scene distinction (work / daily / entertainment / other)
interactive
Make-up by tutorial
others
Daily life
others
watch
Open makeup case
Select scene
Screen teaching
Screen teaching
Turn on the lights
Edit place / text /label
Upload
End
Selecting photos and processing
cosmetics storage
The product is divided into two parts: hardware and app. The hardware mainly solves the convenience and fun of users' storage and use of cosmetics, as well as the various needs for makeup light and the practical application of beauty videos. The function of the application is mainly to increase the user's makeup social behavior, and to further help users with different problems and needs in makeup, linking hardware products to assist and improve users ’ makeup skills. The integration of software and hardware forms a personal enhancement and improvement from the user's actual makeup operations, makeup awareness, understanding and social aspects of makeup.
Adjust the light
Complete storage
post
close the app
Take out the product, the bottom of the box Lights up
click the community
Make up
open the app
Click on makeup mirror
Detecting makeup
Lights out, Close the cosmetic case
see details
Get test results
Face scanning shooting
Finish shooting
End
12
3D Model
13
Storyboard Lily is a young office worker girl who likes makeup but average makeup level. She has a lot of cosmetics, but her dressing table is very messy and doesn't like to store it.
Overall product model diagram Eye shadow tray storage box
(4 * 6 * 15cm)
One day, friend Rose recommended her a "smart makeup box", which can solve the problem of Lily cosmetics storage, and also help Lily intelligently assist makeup, and also adjust the light to meet different makeup needs.
In addition to the smart makeup box, there is also an auxiliary APP that can help detect makeup effects, share beauty makeup, or watch boutique beauty videos to assist makeup.
Power on / switch light button Makeup mirror lighting (Switchable light source)
diy storage small box (makeup tool storage) (24 * 16 * 3cm)
Product storage box (lipstick, brush, etc.) (4 * 3 * 15cm)
Three different color small boxes to distinguish cosmetics types
Lily suddenly thought that there is a makeup detection function on the app, so quickly check it to see the result analysis!
Lily bought one of this product immediately, and was very happy to draw a makeup using the smart makeup box.
Product back view
Lily found that the test results were very detailed, and the solution to the local problem of makeup was very accurate. She was very happy with the problem of her makeup!
BUT Lily does n’t know how well her makeup looks after she puts it on. She wants to know if there is any problem with her makeup.
Magnetic design (let each box be fully connected) Product storage box (lipstick, brush, etc.) (4 * 3 * 15cm) Any two boxes are connected by magnetic Power interface
Block product storage box (Powder powder, liquid foundation, concealer, etc.) (8 * 8 * 12cm) Lily feels that her makeup storage problem has been solved, and she has a good daily makeup experience. She is very happy to make up every morning! She is very happy with the makeup experience using the smart makeup case!
14
APP Design
15
Beauty tutorial video
APP Display
Makeup type label
Beauty Sharing Community
Details page
click
Makeup box and APP connection interface
make up Analysis of local details of makeup detection
make up Checking makeup
Community (recommended) User-published video (different by scene)
click
Other people's new （Photos and text）
click
click Upload makeup page
Video watch page
Makeup analysis page
Community (follow) User-posted makep photos and videos
make up Connect the product with the app and push the latest makeup status
make up Overall analysis of makeup detection
Classified by time and scene makeup
User personal interface
Beauty tutorial page
Makeup analysis details page click
click click
click Four types of makeup scene classification
Types of makeup at different times
Boutique Watch the Makeup Selection Tutorial Screencasting
makeup Tutorial Smart segmented teaching user learns makeup step by step
Primary Research Data collection city name
everyone's footprint planet
“Youths have insufficient economic strength and huge living pressures, and it is also difficult to afford the igh house prices in first- and second-tier cities. A large number of professional young people rent in a grid space of several square meters, completely separating themselves from others, becoming “isolated islands” in space. "Individuals", completely out of the real social circle of free time.” —— Co-living Communities: How to give urban youth a sense of belonging?
Cheng Du
3.64
Ji Nan
3.56
Wu Han
3.46
Nan Jing
3.40
Kun Ming
3.32
Wu Lumuqi
3.18
Gun Guan
2.95
White-collar workers' sense of urban belonging
After 60 years old
3.63 3.67
3.23
Nowadays, most of the young people in the post-80s and post-90s life are more self-reliant than those in the past. More and more of them are living away from social groups. In big cities, they are at a loss and lonely in unfamiliar surro -undings, unfamiliar languages, different cultural environments, and unfamiliar urban landscapes. More and more mental illnes -ses and missed social interactions are emerging among young people. How can we help young people adapt to life in big cities faster, understand the culture of a city, become familiar with the history of the city, and integrate into a group with some friends and participate in urban life It became an urgent issue.
After 70
After 80
After 90
3.14 3.20
After 95
15001rmb-20000rmb(3.71) 10001rmb-15000rmb(3.61) The scale of Chinese Internet users at different ages (Unit: 10,000) "data from CNNIC
According to a survey conducted by the British Mental Health Foundation, among people aged 18-34, 60% of people feel lonely, and this group is the main audience and consumer of Internet social products.
3.36
White-collar city belongingness index in different industries
3.81
White-collar workers of different ages Urban belonging index
background
3.47 3.47 3.46 3.45 3.42 3.42 3.40
3.72 3.73
3.27
01
3.55 3.54
tr a
CITY PLANET -Around the corner of the city is
3.78
affi c,
02
Sense of Belonging Index
Chong Qing
T fa rad Fi co st e, na ns mo wh nc um vi ol ia ns li e ng es nd po r d c ale ur on , r us rt at a s e tr C io ble um ta y ul n, tu s er il, re lo go lea ,m gi od sin s tic ed s, g, s, ia ,e w ar nt B eh e (c usi IT ou on ne rtai ,c nm si su ss om ng lti se en m ng r t, un , a vic sp ic cc es or C G a ul ts ov ou tio tu er nt n, ra nm in el la g, ec en nd et tr t, c) on sp no ic or n s, -p ts in ro ed te fit uc rn or at et ga io n, ni Au Re za ar tio to al ts m n es an ob t d at ile cr e, ,p af co ro ts ns du tr ct uc io tio n, n pr oc es si ng
Online research
Tr
02
3-5 years
More than 10 years
5-8 years
under 1 year
White-collar workers of different working years Urban belonging index
3.20 3.08
20001rmb及以上(3.57)
3.13
8001rmb-10000rmb(3.56) 5001rmb-8000rmb(3.46) 3001rmb-5000rmb(3.39) 3000rmb以下(3.46) Have a registered permanent residence in a working city
Urban belonging index of white-collar workers with different salary
No registered permanent residence in a working city
others
Urban belonging index of white-collar workers in different household registrations
(ps: The higher the index, the higher the sense of belonging, the total value of the index is 5 points)
Conclusions
Monologue about belonging： 1.The living space is very small and the virtual space is very large. 2.Pretend to live. 3.When I can smartly use a password to connect to wireless everywhere in town, I realize that not any city can be called home
1. The lack of belonging is more and more present among young people. 2. The lack of belonging of young people who are underpaid is more obvious. 3. Apart from registered residence, house, work material needs affect the sense of belonging in the city, feelings and other more and more emotional factors also affect the sense of belonging.
03
Secondary Research Psychological needs research
One-to-one user research
workshop I interviewed six friends who live in other cities, as well as partners who are still living in different places, and asked them their opinions on the sense of belonging to the city and the factors that they think affect the sense of urban destination. Below are their answers and interview screens.
In order to better understand the user ’s emotional needs for a sense of belonging, I conducted one-on-one user interviews with 6 users, each of whom was asked the same question to explore the user ’s experience in the city and the depth of the sense of belonging.
Selfrequirement
Some question: when: Under what circumstances will there be no sense of belonging? what: What was the situation and situation at that time? where: Where did this happen? why: why is there such a sense of belonging?
Respect for needs Design needs Safety needs
Photos by workshop
Details at the workshop: "The understanding of belonging depends on the number of friends around you. If you have a lot of friends, you will have a great sense of belonging to the city and a familiar circle."
"For people who are nearly 30 years old living and working alone in the field, loneliness and lack of belonging occupy 20-30% of life, and are common problems in life. Enriching inner feelings is the key to a sense of belonging. "
User 1 description： I went abroad to study as a teenager and
When I was alone in an unfamiliar city, I was
was alone in a foreign country. I was relatively
unfamiliar with it and my life was not smooth.
lonely at first and later adapted to life abroad.
(Companionship is an important factor in solving
(Adapt to the city lifestyle)
a sense of belonging)
User 3 description：
User 4 description：
When I first arrived in Chongqing, my studies
When I first arrived in a city, I didn’t understand
were not smooth, I didn't feel much belonging
dialects when I needed to do business or comm
because I didn't get a lot of emotional support
-unicate with people, and the staff had a bad attitude.
from my parents.
"The sense of need is also very important. In a city, you need to be able to reflect your own value and existence, and being needed by others is also a reflection of your sense of belonging."
"In fact, it ’s just emotional factors, physical factors, or affirmation of self-worth in a certain city. There is also a sense of belonging. It is also related to Maslow's" hierarchy of needs theory ".
User 2 description：
(job value and sense of need)
(Family and friends are key)
User 5 description：
User 6 description：
When I ’m not needed, I feel like I do n’t have
When I arrived in a city, I didn’t understand local
a sense of belonging, but when I have a group
dialects, I couldn’t participate in chat, so I didn’t
activity or do something satisfying, I like the life
feel a sense of belonging. Gradually, with the familiarity
and the city around me.
of work and the stabilization of income, as well as
(People are the key to a sense of belonging)
the maturity of his mind, I gradually accepted the city. (Dialect culture and stable income and work.)
Physiological needs
The individual desires to fully realize self-worth and self-potential. The need to gain and maintain personal self-esteem, including self-esteem and respect from others.
The individual's need for acceptance, love, attention, encouragement, support, etc.
Individuals demand stability, safety, protection, freedom from fear and anxiety,need for security. Needs to sustain individual survival and continue racial development, such as human diet,Need for sleep, sex, rest, etc.
Maslow’s Hierachy of Needs
Findings In these research, users frequently mentioned "friends, circles, companions, and other words with social behavior.This led to Maslow's five needs theories. When users completed missing needs: physiological needs, safety needs. The social needs and the need for respect are also emerging. They are eager to be accepted, encouraged, and supported. According to the inter -views, many young people's sense of belonging has also been transformed from material needs of houses, cars, and hukou to emotional needs for companionship, socialization, and integration. Etc. Therefore, in the solution to solve the problem of user's sense of urban belonging, social needs and design needs are the primar consideration.
04
Persona Description：
Xu Qiqi came to the city of Hangzhou after graduation. Before that, he was eager for life in Hangzhou, but he did not want to work alone, and he was more afraid of being alone. On graduation, the college roommate also found a job in Hangzhou. The two shared a living together, and they cared for and accompanied each other. In addition, Hangzhou is closer to home, which makes it easier to go home and has a sense of psychological security.
I am lonely in a strange city by myself
Hangzhou is not far from my home
Come here to work with classmates
I get home from here a very short time
Quote：
Name：许七七 Age：25 Gender：female Occupation：sales worker City of residence： Hangzhou How long live in the city: 5 months Hobby: traveling/photograph personality: more cheerful
"Over the past few years, I have felt the gap between the price level, living environment and education level of big cities and my hometown, and sometimes I feel that I do not belong here. Now I work a little stable and have my own circle of friends. The income is higher than before. I don’t think life is as difficult as before. I don't know Hangzhou very well, but I will go to the famous sights of Hangzhou to see the city when I have time."
Pain pionts： 1. No extra social circle and friends except work. 2. I don't know much about the history, culture and life of the city at the time. 3. City participation is weak, and the impression and feeling of the city is weak. 4. Living in a new place is slower, and independent participation in urban life is weak.
Live together with the colleage
This city is beautiful
roomie will not be alone
2. Be able to participate in urban life more independently and actively at other times than work, and understand all aspects of the city. 3. Expand more social circles, meet some like-minded friends, and build your own personal circle.
Colleagues difficult to become friends
Work is to achieve self-worth
chance to meet strangers
thinks
does
feels West Lake Tour
Party with friends Shopping with friends
homesick
unfamiliar
Visit the Chinese Academy of Art
difficult Not integrated
Keep a pet
appointment
Having a party with friends on the weekend is especially happy
Apart from work, I have no other
says
Visit famous attractions
Needs： 1. Quickly understand and integrate into cities, and adapt to the pace and way of life in big cities.
What if there is no circle of friends here?
There must be friends in big cities
struggle
Will be better in the future
Empathy map
05
Benchmark In-depth analysis
Simple analysis [Introduction]
[Merits]
Airbnb is a service website that connects travelers and homeowners with rooms for rent. Find different types of accommodation.
This module of exploring stories is very good, so that users can learn about the unique accommodations or places in different places before leaving, and let users explore the different lives of cities more directly.
Introduce the connection between belonging and community, and the influence of groups on belonging. This article shows the close connection between belonging and life in all aspects.
Except:A senses of belonging
[Introduction] A language learning app. The function is a mobile social community for language and cultural exchange.
[function] [learn language] 1. Find language learning partners nearby or worldwide.
[share life] 2. Through language exchange of text and voice, help each other with language learning partners to learn the target foreign language together, share life, and help the other party to understand and understand the culture and life of their country.
hello talk
It deeply analyzes the close connection between the sense of belonging and society, and enlarges the community construction and social services. Focus on the impact of atmosphere and service on citizenship.
1. The function of the circle of friends allows language learners to see the lives of different native speakers and learn about the living conditions and culture of different language speakers.
[Merits] 1. people better understand the importance of participation in social affairs and collaborative communication.
Only when many people shake the swing together can the melody and notes be produced. The design also pays attention to people's communication and cooperation, which helps strangers promote distance and interaction between citizens.
[Detect]：
Balaconcoires
Each submission is displayed on the wall in real time, sharing everyone's views publicly and calling on everyone to contribute.
[Merits]
1. The case is limited in depth, and the related concepts can only be popularized. 1. Describe various social activities and architectural designs in different public places to promote the impact of concepts such as democracy, fairness and cultural integration on society.
pulic space
A glowing sign for Seattle ’s South Lake Union invites passersby to fill in the gap: ‘we want to talk about-'. Participants can send conversation topics to complete the phrase.
1. The diversity of choice of language learning is not high 2.There is no group, forming a better language communication circle, and the understanding of language and culture is limited to two people.
[Detect]： A website dedicated to the construction of different activities by different groups of people in public places.
Multiple performers sit on the swing and swing at the same time, and the swing emits notes to form a melody.
[Detect]：
An app for young people who are pursuing fashion and trends around the world. It is an app that recommends trendy life and explores new places.
mars
[Recommended spots] 1. Recommend high-quality pictures to recommend places to eat, drink, and play in the city.
[pulish your foots] 2. Users can publish their own places to share, provide others with good places in the city, and increase other users' understanding of the regional cultural life, travel and play.
1. There are not many urban cases at present, and the user population served is limited. 2. The pictures of the city's places and related activities are somewhat complicated and inconspicuous.
[Merits] 1. The user has a very large screening and help function when he or she travels and plays in a city 2. To a certain extent, it reduces the unfamiliarity and fear of contemporary young people to the city, allowing users to quickly find places in the city that they are interested in and like.
Conversation Wall
analysis and conclusion Through competitive product research, whether it is the description of the article or the existing products in order to solve the problem of belonging, most of them start from people's communication and interaction, and more interesting interactive activities to promote people's participation and mutual assistance, only to promote people's society a sense of participation and contribution to increase awareness of cities and communities. Therefore, the highlight of the design should also be interactive experiences or games with crowd participation to enhance people's understanding of the city, etc. to solve the problem of urban belonging.
10
Brainstorming
11
Concept
belonging, and use keywords to express my thinking about sense of belonging.
city activity
trust
care City impression
strangers
friends
people
interest neighbor
travel
culture
clothes
quality
sense of belongings
Sense value of participation
languages
people
traffic
dialect
faith
Sense of need
Memories
share
Activities
Geography
city history
spouse
frustration
partner
user
city map （Footprint lit）
(Days of stay)
custom
Memories
Share
temperature
clothes rely
Login
message board
Print certification
Activity Rules
interactive game
distance
diet
family
Social phenomenon
flavor
habit
relationship
Me
Law and order
living
accompany
Planet footprint
climate
Propaganda
Cognition
Interactive device
APP
Based on previous research and findings, I drew a network diagram of belonging. I can think of words related to sense of
Leaderboard
Living Environment
Details
ID information
ranking
scan
Browsing History
Published activitities
time
rules
location
again
Place puzzle
settings
Quiz
Find differences together
research city environment
voice
building
Activity content
Urban footprint
Food Reviewer Exhibition fanatics
Born artist
Energy blaster
Rivers and lakes knight
Print map
Backpacker
（sports)
location
Urban builder
theme
life
Race
emotion
Entertainment
competitive strength
efficiency Economic
date
life style
Material basis
income
life rhythm
2.culture:flavor
registered residence
house
3.culture: dialect
share
join
event information
Sign up
APP:
key words 1. emotion:Sense of participation
parnter
4.culture:voice
1. Select different types of activities in the city. 2. Sign up for events and team up with strangers. 3. Activity line guidance, real-time sharing map, voice information push. 4. Record your activity footprint.
Contents of the activity: 1. Four-person activity team, with exploration as the main direction of activity. 2. The activity is divided into two rounds, one for two people to complete the first round of activities, and one for four to complete the second round of activities. 3. The combination of activities and device interactive games to check the gains of user tours and experience activities. 4. The device and APP are combined to upload the activity footprint.
Picture text matching
User Flow
13
12
Storyboard
Echo came to this city for severa l months. She usually works hard, has no extra time to make friends, and often stays alone in the room
Start
return the device point
She often finds it difficult to integrate into the city without a sense of belonging.
finish interactive games One day she discovered the "City Planet" app. There are many different types of offline activities in the city: sports, food, attractions, architecture, just need to sign up to participate, she feels very novel!
Open the APP The second round game
Uploading data, lighting Footprint On the day of the event, echo went to the event location according to the APP's map, and also saw the location of other people, and everyone went to the event location together.
choose city finish interactive games
End
Choose interest station Team returns to device point
Activity introduction
Face recognition
Select the activity (content / date)
No
Activities of interest？
The four went to the event together, and started the experience activity according to the rules and prompts on the device!
Scan QR code to login
In the first round of activities, she and Lily divided into a group and started to play according to the map's routes and rules. They were very happy to chat and share different lives on the way.
Arrive at the device point
yes
Sign up for activities
Enter group chat
Go to event location
Shared location / voice guidance
They are very happy to visit! After the first round of activities, they returned to the installation site, completed their interactive games, and became more impressed. They also learned how to make local food!
The second round of activities, four of them went together to complete! In this event, Lily not only learned about the local food culture, but also met very interesting friends and became good friends. She felt less lonely and felt at home in this city!
She quickly signed up for a food event, met three friends, and chatted in groups.
13 Main
Wage Display step4 Browse to participate in activities and group chat recall
step3 Browse a certain type of activity
step1 Open the app
join the “parnter” join the activity circle Share live map
food activity
Voice line guidance
Attractions activity sign up
step6 Arrive at the device point Login
Picture review sports activity
I have been in this city for five months, and I was not familiar with it at first. I have participated in several activities on “City Planet”, met many people with similar interests, and also learned about the city.
step7 Check in Game rules introduction
step5 activity group chat
step2 browse the city activities
First round of activities second round of activities
step8 finish the activity lighting your footprint! Take a picture step9 Viewing the planet footprint
step8 return to the device point! Interactive turntable game！
02
According to the survey data in Japan's 2019 "White Paper", among the travel modes of the elderly over 60 in Japan, the highest proportion of "driving by oneself" reaches 56.6%, and 10% of them intend to continue to drive regardless of age or physical inconvenience. The "White Paper" also disclosed the frequency of use of 1,058 elderly people who drive and travel. 67.4% of the elderly answered "driving almost every day", and more than 50% of the elderly over 80 gave the same answer. Depending on the size of the city, the proportion will vary. The proportion of people in large cities who answered "driving almost every day" is 50%, while in rural areas it is as high as 75.5%.
03
“special care” Car assistance system for elderly people driving
Early Insights From The Field
all
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1000
0.6% 0.4%
600 439
400
-200
0
0.0% -89
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16-59 years old
60 years old over
Population increase: million
Proportion of the total population over 80years old%
4
5
4.37 0.57 4.83
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1.08
Elderly population aged 60 and above：Billion people
The population and growth of China's 60th anniversary and above from 2014 to 2019 26000
24949
25000 34.10%
24000
28.10%
22000
25388
24090 23086
23000
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22200 21242
21000 20000
0.53% 7.63%
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Elderly population aged 80 and above：Billion people
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Percentage increase%
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2030E
65 years old over
0.0% 5% 10% 15% 20% 25% 30% 35% 40%
Proportion of the total population over 65years old%
1
2.55
2020E
0.2%
200 0
Forecast of China's elderly population from 2020 to 2050
0.8%
945
800
Proportion of the total population over 60 years old%
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National population increase and decrease as of the end of 2019
China's population aging trend in 2050
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China's population aging status data
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2015
2016
2017
2018
2019
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Elderly population aged 60 and above：Billion people
Percentage increase%
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Trends of China's future elderly drivers？
01 BACKGROUND China's population aging problem will reach its peak in the next ten to twenty years. Middle-aged people who are already accustomed to driving will still choose to drive in the future. However, with the decline of physical function, the weakening of reaction ability, and the difficulty of driving operation ability, a series of unpredictable problems may occur among the elderly drivers. How to solve and reduce the driving hazards of the elderly people from the on-board cruise system in the car, and provide safety assistance when driving or improve the safety experience of driving the elderly are car driving problems that cannot be ignored.
At the end of 2019, the population aged 60 and above accounted for 18.1%. Compared with the end of 2018, the population aged 60 and above increased by 4.39 million, and the population aged 65 and above increased by 9.45 million. The population forecast results show that in 2020, 2030, 2040, and 2050, the number of people aged 60 and over in my country will reach 255 million, 371 million, 437 million and 483 million, respectively. However, as social pressure increases, the cost of childbirth increases, and the gap between the rich and the poor in cities continues to widen, the ratio of the young to the elderly in the social labor force in the future is likely to be out of balance, and more elderly people choose to extend their working hours and live independently and travel. In addition, middle-aged people born in the 70s and 80s are accustomed to driving. In the future, driving by car will still be the mainstream form of transportation.
From the above data, it can be seen that China's population aging will become more and more serious, and this proportion will continue to soar. Therefore, a series of public services for the elderly, daily travel and some problems will all need to be solved urgently.
THE CHALLENGE 1.How to solve the travel problems of the elderly? 2. How to ensure elderly drivers’ safe? 3. What are the potential needs of elderly drivers?
03
User Research
04
I did a questionnaire survey with a total of 18 questions. A total of 116 questionnaires were received. Middle-aged driver ( 5-10 years of driving experience) completed 108, and elderly drivers（years old over 60） completed 8.
Key Findings Main factors affecting the elderly Decreased observation ability Decreased audiovisual ability
05
Design framework user needs 01 Whether the physical condition of
01
02
Tracking various physical health indicators while driving
02
03
Remind the driver of physical condition
senior drivers meets driving requirements
Record the driver's driving status
01
If the driver has abnormal physical characteristics for a long time, it will automatically activate the car emergency button
Vehicle status display to help drivers judge road conditions
02
Anticipate road conditions and avoid risks
Decreased endurance of the body driver indicators
camera detection
Car state
Elapsed time
recording
Recent conditions around the vehicle
As age increases, driving requirements increase Observe city traffic information and driver age
Summary Most middle-aged drivers have more than 8 years of driving experience, are more confident in their driving skills, and say that they will still drive by themselves in the future.
Decline in physical fitness
Redefine what users really want
Middle-aged drivers are more worried that as they age, their awareness of future driving operations and reactions will decline, and that emergency situations cannot be resolved in time.
Specially designed in-vehicle systems for senior drivers, taking into account different use environments and oper-
Most middle-aged drivers think that they will still drive when they are old, and the chances of their children driving on their behalf are very small.
Add the physiological skill data of the elderly driver and display it on the vehicle page.
The eight elderly drivers all said that they need to be very focused when driving, and that they have medicines in their cars, saying that they will only drive when necessary, and they are worried about driving alone.
Car interface is more concise and clear, in line with the elderly operating habits.
blood pressure
Emergency call/start
Oil volume
Gear
Tension
Feedback data
mileage
speed
body temperature
body temperature
functions construction Main system functions
Function setting
Basic vehicle control functions
application
Camera detection
Amplify and emphasize car assist functions useful for elderly drivers
Volume adjustment
call
Seat ventilation/heating
weather
Air conditioning control
radio
Wind speed control
settings
Windshield defogging
...
...
Car state
Driver indicators
Oil volume
Elapsed time
mileage
Tension
speed
blood pressure
voice control
search
body temperature
Street signs
music radio
Gear Recent conditions around the vehicle
Overall fatigue trend
navigation
search Route planning
Navigation control
music
Music library Leaderboard
06
UI kit
07
Prototype&wireframes
07
User interface design
Click to apply function
log in page
Basic function operation page
Display gesture operation method and voice control Click to vehicle
Information display page Display the main driver's health information and main car status
The division of interactive areas is very important to the car-machine system. The golden ratio can help to find a visual balance point and an interactive balance point. This division of proportions and functional partitions facilitate the operation of elderly drivers, and has more optimization and efficiency for the interactive experience Promote.
Click on the application to display more operating functions of the vehicle: camera detection, telephone, weather, radio, settings Click
Click to seat heating
Basic function adjustment page #231815
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Click on the air conditioning, volume, heating and other functions to adjust
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Click music Click map
Car status page
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Driving health indicators page Display health information that affects the driver's driving: driving time, driving tension, blood pressure and body temperature, and recent driving fatigue trends
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The overall use of black dark colors, considering the poor eyesight of elderly drivers, black is easier to attract attention, and the time to capture information is shorter, and other light colors make the overall interface more unique and not dull.
Navigation interface
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User interface design 1
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Display the current driving status of the car, as well as auxiliary information useful for elderly drivers
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Other works
Product modeling and typesetting
Illustration exercise
Hand Painted