2008
HAIL TO THE KINGS! MOBILE RULES! WINNERS. RUNNER-UPS. FINALISTS.
www.mobilerules.org
Mobile Rules! is the world’s leading annual competition for business plans, applications and technology innovation in the mobile environment, organized by Nokia together with a great group of partners representing the leading companies and organizations in their fields. The ambitious goal of Mobile Rules! is to seek out the brightest potential and to discover developers and entrepreneurs who are creating new value, revenue and services for the mobile lifestyle. The competition gathered together the most promising designers, leading vendors, funders and media. The prestigious jury has evaluated these great works as finalists in the competition. The finalists are competing on three tracks – Mobile Applications, Mobile Business Plans and Mobile Technology Innovation – and will bring the mobile business to a completely new level. And the level of the competition in 2008 – it’s even higher than we expected.
INDEX Winners & Runner-Ups
4
Sponsors
6
MOBILE APPLICATION FINALISTS
8
> Multiplayer & Connected Games
10
> Multimedia
20
> Enterprise
30
> Infotainment
36
MOBILE BUSINESS PLAN FINALISTS
42
TECHNOLOGY INNOVATION FINALISTS
54
HAIL TO THE KINGS – HERE ARE THE WINNERS Announced at a ceremony in the heart of Silicon Valley at San Jose City Hall, the Mobile Rules! 08 Awards were the climax to an eight-month selection process in which winners were chosen from hundreds of entries on three main competition tracks: Best Business Plan, Mobile Application and Technology Innovation. “Nokia is very pleased to announce the winners of the Mobile Rules! ‘08 competition, who, with
Mobile application // Multiplayer & Connected Games Grand Prize winner: Sumo-Sumo by Gamica Runner-upS: Plantastic! by PalmStorm Ltd.
14
Hearts and Spades by G-mode
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Mobile application // Multimedia
their ingenuity and entrepreneurial spirit, typify
Grand Prize winner:
an emerging wave tapping into today’s exciting
MyStrands Social Player by MyStrands
convergence of mobility and the Internet,” said
Runner-upS:
Tom Libretto, Vice President, Forum Nokia.
PhuneTV by Present Technologies
The level of the competition was even higher
MobSensor by Budapest University
than we expected: great innovations, unique
of Technology and Economics
applications and new mobile business opportunities took part from all over the globe. Thank you for Mobile Rules ’08. Let’s see what’s coming up next!
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Mobile application // enterprise Grand Prize winner: UpCode parking by UpCode Ltd/UPC Consulting Ltd
Vesa Luiro, Director
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34
Runner-ups: Mobile Documents by Visiarc Ab
35
Interlecta Translator by Interlecta
33
Mobile application // Infotainment
TECHNOLOGY INNOVATION // Future Architecture
Grand Prize winner: Earthcomber by Earthcomber LLC
Grand Prize winner: 38
B4-Flash Memory by Genusion Inc.
Active Tecnologia e Consultoria Ltda
36
TECHNOLOGY INNOVATION // Multimedia
Live2Phone Site TV by Intellsys s.r.l.
39
Grand Prize winner:
57
Runner-upS: Avanutri Mobile by
Kannuu by Kannuu Inc.
Mobile BUSINESS PLAN
TECHNOLOGY INNOVATION // Future Touch And Feel
Grand Prize winner: MedApps Mobile Wireless Health Monitoring System by MedApps™
58
47
Runner-upS: BuzzD by BuzzD
45
The Mobile Transaction Network by m-Via
49
Grand Prize winner: Kareline Natural Composites by Kareline Oy Ltd
59
TECHNOLOGY INNOVATION // UI Solution Grand Prize winner: Tiki® 6 keys by Tiki’labs
67
MOBILE APPLICATION FINALISTS Categories: > Multiplayer & Connected Games > Multimedia > Enterprise > Infotainment
The Mobile Applications competition was in search of new applications that use the unique enablers of the Nokia Platforms. These tremendous finalists were battling in four subcategories: Multiplayer & Connected Games, Multimedia, Enterprise and Infotainment. The finalists in every category utilize mobile possibilities in never-before-seen ways and are of help right now, in your work, on your vacation, during your free time or whenever, wherever. These applications bring on the fun and the benefits and create whole new possibilities in the mobile world. All of the finalists challenge the capabilities of mobile devices and deserve to get into the hands of millions of mobile device users.
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MOBILE APPLICATION // Multiplayer & Connected Games
Candyland Studios THE FINALIST
THE WORK
Candyland Studios develops state-of-the-art
Gotcha! is a turn-based multiplayer game based
applications for online, offline and mobile
on the classic Rock-paper-scisors game. Users can
marketing campaigns and mobile clients for
challenge everyone on their mobile phone’s contact
Internet-based communities, intranets and
list. The system creates a unique version for every
informational systems.
user so he can be identified later. Besides the game functionality, the application contains several content templates that can be accessed by serverside scripts. In this way the game can be extended at any time without forcing the users to download a new version.
Candyland Studios Kay Siegert ks@candylandstudios.de www.candylandstudios.de
MOBILE APPLICATION // Multiplayer & Connected Games
Emulet Games THE FINALIST
THE WORK
Emulet Games is owned by Romeo Kollar, a highly
Fuseo2 is an addictive block-dropping game.
motivated, versatile and client-focused computing
Arrange 2x2 coloured blocks on the playing field to
and project management professional from Hungary.
form shapes of a single color. A shape made of more
Emulet Games has been working on mobile-related
than four blocks will disappear.
development since 2003.
The following game modes are available: - Arcade (survive as long as possible) - Challenge (make combos to defeat the
CPU or human)
- Time-Attack (destroy as many blocks as possible
before time runs out)
The multiplayer feature is available in the Challenge mode, where you can play against your friends.
Emulet Games Romeo Kollar romeo.kollar@emulet.com www.emulet.com
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MOBILE APPLICATION // Multiplayer & Connected Games
Gamica THE FINALIST
THE WORK
Gamica is a leading mobile games publisher
Sumo Sumo is a connected mobile multiplayer game
acclaimed for creating connected mobile video
in which your objective is to puzzle your way to the
games that push the boundaries of creativity and
top by creating clusters of colored blocks before
technology to newly undiscovered levels and create
you get squashed by a giant spike wall. Powered
the most entertaining gaming experience possible.
by the SNAP Mobile platform, the game features addictive and original single and multiplayer game play, online rankings, friends lists, in-game chatting, emoticons and rich and colorful graphics.
Gamica Ferdy Blaset ferdy@gamica.com www.gamica.com
MOBILE APPLICATION // Multiplayer & Connected Games
G-mode THE FINALIST
THE WORK
G-mode Co. Ltd. was established in July 2000 as the
Hearts and Spades 2 in1 brings two of the most
world’s first mobile network game content provider
popular online games to the mobile platform.
specializing in Java game software. Six years later, G-mode has become the number one mobile games provider in Japan, servicing over 1.6 million NTT DoCoMo subscribed customers and experiencing over half a million downloads per month with AU KDDI mobile phone users. G-mode is currently in the process of global expansion and has built B2B relations with major mobile phone carriers such as, Vodafone, Motorola, and Nokia.
G-mode Alex Kameda kameda@g-mode.co.jp www.g-mode.co.jp
With G-mode planning their second installment with SNAP Mobile, they have integrated several new features in the game to make the multiplayer feel more exciting and involved.
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MOBILE APPLICATION // Multiplayer & Connected Games
PalmStorm THE FINALIST
THE WORK
PalmStorm™ Ltd. is a privately-held company
Plantastic! is a fun puzzle and strategy game for
founded by industry veterans with more than
all ages where you create bouquets from groups of
13 years in the industry on average.
colored flowers to clear them from the playboard.
PalmStorm is a resource for premium mobile entertainment software on Symbian®, Windows Mobile®, Palm® and J2ME platforms, focusing on casual and innovative gameplay. Recently, the company started extending its portfolio with mobile multiplayer games. Some of the company’s best known handheld titles,
Each game mode has a different planting pattern, and blooms can only be placed near the player’s last bloom within the pattern shown. Blooms drop into a queue so you must plant quickly before the queue fills up. Plantastic! offers five game modes, three difficulty levels, unlockables and many powerups.
based on its Pete character franchise, include
Up to four players can compete in multiplayer
Plumber Pete Xtreme!, Xplodus! and Plantastic!.
modes: Time Attack for quick, arcade-style matches
PalmStorm has offices in Budaors and Budapest,
or Color Clash for a thoughtful, tactical challenge.
Hungary.
PalmStorm Ltd. Csaba Soltesz scsaba@palmstorm.com www.palmstorm.com
MOBILE APPLICATION // Multiplayer & Connected Games
Shenfa Software THE FINALIST
THE WORK
Shenfa Software is a developer of games and
Holy Destruction – The Fall of Fadaria is a
applications for mobile phones, based in Shanghai,
multiplayer, online collectible card game that
China. Its products are available mainly through
you can play against players everywhere. The
distribution partners SINA and China Mobile,
game’s simple rules and battle system make it
the world’s largest mobile operator. Shenfa has
easy for anyone to start up a game and play within
released over 100 titles onto the Chinese market
minutes, despite the depth of the game’s strategy.
in the past four years, with over 50 titles currently
Multiplayer mode allows you to take on up to four
active. Shenfa also has many cutting-edge ideas for
other players over the wireless network.
creating a new category of mobile games, which can no longer be regarded as games, but still must be extremely easy to play, intuitive and fun.
Shenfa Software Co. Ltd. Takashi Hashimoto hassy@shenfasoft.com www.shenfasoft.com
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MOBILE APPLICATION // Multiplayer & Connected Games
Vivendi Games Mobile THE FINALIST
THE WORK
Vivendi Games Mobile, a division of Vivendi Games,
WordoxÂŽ: Word Snatcher is a time-based,
creates and publishes quality titles for the mobile
competitive word game in which the objectives
games market. The division runs a global business
are to form words on the board and steal your
with its headquarters, operations and an internal
opponent’s points to achieve the highest score.
development team in Paris, a U.S.-based team
Word Snatcher has an extensive dictionary with
in Los Angeles and its Centerscore studio in San
more than 100,000 words stored. Engage in
Mateo, California. The company publishes games
multiplayer (connected) or single player modes.
based on original IP, popular entertainment licenses
Personalize the backgrounds with playful, colorful
and classic Sierra Entertainment IP, which are
themes. If you ever get stumped, just turn to
distributed by more than 90 operators and dozens of
Professor Wordox for helpful hints and a tutorial.
Web portals in 60 countries around the world.
Vivendi Games Mobile Maria Pacheco Maria.Pacheco@vgmobile.com www.vgmobile.com
MOBILE APPLICATION // Multiplayer & Connected Games
Wacko Games THE FINALIST
THE WORK
Wacko Games specializes in network-aware games
Chinese Checkers Fantasy is a classic game where
and user-generated content applications.
your goal is to take all your creatures to the
By using online hall of fame, tournaments, buddy lists, in-game chat and other online and community features, it keeps players downloading and playing for hours on end. It helps make games an irremovable anchor in any gaming platform and keeps the service provider in touch with its users.
Wacko Games Filipe Souza filipesouza@wacko-games.com www.wacko-games.com
opposite triangle. When it’s your turn, you can move one of your creatures to an adjacent empty space or perform jumps over nearby enemies or allies. It’s also possible to perform multiple jumps. You can play online against other users or alone against the computer. If you get enough points, you may unlock a surprise!!
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MOBILE APPLICATION // Multiplayer & Connected Games
WiB Software THE FINALIST
THE WORK
WiB Software is a small company with huge
Dowser is a tool to support paperless geocaching.
expertise in the Symbian world. It develops smarter
Geocaches are small treasure boxes hidden all over
applications for smartphones. Its main focus is time
the world, and Dowser helps to find them. Dowser
and expense tracking for mobile consultants and
shows the caches in the vicinity using an attached
Location Based Services. WiB Software is located in
GPS, displays the detailed description and helps
Braunschweig in northern Germany.
navigating to the hidden treasure. Cache finds can be logged in Dowser and uploaded automatically to the geocaching website. The location of the Caches can be displayed on a map using the Nokia Maps application.
WiB Software Bernd Wiegmann wiegmann@wib-software.com www.wib-software.com
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MOBILE APPLICATION // Multimedia
AirChord THE FINALIST
THE WORK
AirChord is the first company to have converged
Juiceup is a solution for connecting to streaming
web and mobile for multimedia content. Using
sites. AirChord uses the latest of the technologies
AirChord services, online users and mobile users
available in the market to stay ahead in the race
can carry their TV, radio, audio and video content
and provides quality conscious customers with an
wherever they go.
experience of real-time audio/video entertainment.
AirChord allows enterprises such as TV channels, radio channels and media companies to reach out to billions of net and mobile users by instantly making
With an exhaustive database of songs/videos and unmatched speed, the use of mobile for calls will become only secondary for you.
putting content online thru AirChord’s website. AirChord’s services also allows live events to be streamed to mobile and net. AirChord’s subscribers now have a choice of content to listen to or watch.
AirChord Inc Sanjay Sinha Sanjay@airchord.com www.airchord.com
MOBILE APPLICATION // Multimedia
Arvato Mobile THE FINALIST
THE WORK
Arvato mobile offers digital entertainment content
Avarto Mobile Music Client is based on Flash Lite and
to its customers around the world, together with
offers an all-new concept to find and experience
innovative concepts and interactive applications.
music or other content types. The content is not, as
At the same time, the company sees itself as a
customary, classified to genres but to moods. The
360째 manager right along the value-add chain.
choice of your music depends on different moods
The subsidiary of the international media and
and emotions. It offers the user emotional worlds
communications service provider arvato, a business
of experiences with which they are able to find,
area of Bertelsmann AG, arvato mobile works for
download and hear music according to their mood in
network operators, Internet service providers,
an easy and simple way.
media companies and brands. Arvato mobile is a partner to all major music labels and rights owners for the film, television and games industry. It also guarantees full content, category and royalty management for its customers.
arvato mobile GmbH Arno Weiste Arno.Weiste@arvato-mobile.de www.arvato-mobile.de
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MOBILE APPLICATION // Multimedia
Budapest University THE FINALIST
THE WORK
The department of Automation and Applied
MobSensor is able to sense its environment. It
Informatics at the Budapest University of Technology
listens to the changes in the environment via
and Economics is a recognized department for
motion and noise detectors. The MobSensor also
teaching and researching applied computer science,
has network abilities. This means that the users
control theory, robot control, power electronics and
are able to setup a network from mobile devices
digital design. The main research activities are in the
via ad-hoc WLAN functionality or with the help of
field of control theory, signal processing, data mining,
a WLAN router. In this way customers are able to
performance analysis of software systems, distributed
establish a fast sensor network in their house. If
systems, service-oriented architectures and much
one device alerts, the whole network gets the alert.
more. The Department maintains intense long-term
There is one boss device in the network, which can
relationships with its industrial partners and currently
temporarily disable the sensors. With this device
runs several successful development, research and
you can walk in the network without any alerts.
educational projects for them.
Example use cases: - Burglar detector - Baby alert - Security application
Budapest University of Technology and Economics Department of Automation and Applied Informatics Peter Ekler peter.ekler@aut.bme.hu www.aut.bme.hu
MOBILE APPLICATION // Multimedia
Call Enhancer Group THE FINALIST
THE WORK
Call Enhancer Group is a team of innovative people
Call Enhancer is a mobile service that fine-
with broad know-how in different mobile and
tunes the voice call experience by adjusting the
software technologies. All three members have
phone’s speaker output volume according to the
a Master’s degree in technology and have been
automatically observed sound environment. Call
researchers at MediaTeam in the University of Oulu.
Enhancer detects the environment’s noise level
Call Enhancer Group has been together for a couple
through a mobile device’s microphone and adjusts
of years and has focused on media-centered mobile
the speaker’s sound level higher or lower when
software solutions.
necessary. The objective is to enhance the user experience during calls in different environments without a need for user interaction.
Call Enhancer Group Timo Koskela timo.koskela@ee.oulu.fi
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MOBILE APPLICATION // Multimedia
Hyper Tech THE FINALIST
THE WORK
Hyper Tech is a private company founded in 2006.
Hyper Player is a powerful multimedia solution
The company focuses on multimedia development
for consumer products. It could be a media player
for consumer products. Its extensive line of
or mobile TV player for any product. It uses an
products can be applied to PDA, PNA, PMP, smart-
XML interface to make it easy for customers to
phone etc. Duer to customers’ request, Hyper Tech
add a personal UI themselves. It also offers great
has started middleware development of a mobile
performance, especially for a platform with MMX
TV solution that supports the broadcasting system,
instruction sets.
included in DVB-T/H, T-DMB and ISDB-T. Providing the best quality solution and service is the first priority for Hyper Tech.
Hyper Tech International Corporation Maddux Tsai madduxtsai@hyper-technology.us www.hyper-technology.us
MOBILE APPLICATION // Multimedia
Igalia THE FINALIST
THE WORK
Igalia is a company from Galicia, Spain, specializing
Vagalume is a Last.fm client for Maemo-based
in the development of free software technologies.
devices such as the Nokia 770/N800/N810
Igalia has been increasing its involvement in the
Internet Tablets.
GNOME community since its creation more than
Last.fm is one of the world’s leading Internet
five years ago, contributing to several components
radios, with millions of users in more than 200
and applications, and sponsoring and organizing
countries.
different GNOME events, including international conferences.
Vagalume is the only Last.fm client for the Nokia Internet Tablets and one of the very few available
In May 2003 Igalia published Fisterra, a framework for developing business management software with GNOME technologies. Since 2005 Igalia has been applying all its previous experience on GNOME to the mobile market and developing several software projects such as the Modest e-mail client and the Vagalume Last.fm player.
Igalia Juan Jose Sanchez Penas jjsanchez@igalia.com www.igalia.com
for any mobile device.
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MOBILE APPLICATION // Multimedia
MyStrands THE FINALIST
THE WORK
MyStrands develops technologies to better
MyStrands Social Player is a music player that
understand people’s tastes and help them to
lets you discover new music, connect with people
discover new things they like. MyStrands has
through music and share your tastes with friends.
created a social recommender engine that is able to provide real-time recommendations on products, services and content to computers, mobiles and other Internet-connected devices.
MyStrands Social Player provides music recommendations from over six million songs and fully integrates with a social network of music enthusiasts. The “Who’s Listening” feature lets you discover like-minded people who are listening to the same songs you are playing. You can send messages, discuss up-and-coming artists, see the listening histories of other users and keep an ear on what’s hot.
MyStrands Inc. Gabriel Aldamiz-echevarria Aldamiz@MyStrands.com www.mystrands.com/corp
MOBILE APPLICATION // Multimedia
Novix Technologies THE FINALIST
THE WORK
Novix Technologies is a technology licensing
Novix Live is a mobile video streaming suite
company working in the areas of video
designed to enable high-quality video streaming to
compression and streaming on a wide variety of
mobile phones on GPRS networks with a maximum
consumer devices like home PCs, mobile devices,
bandwidth of 25 kbps. The product is based on
smartphones, personal digital assistants, etc. Novix
high-performance compression and streaming
uses its extensive experience and expertise in video
technologies developed at Novix Technologies.
technologies to enable mobile content owners and
This makes the product ideally suited for use in
aggregators, IPTV solution providers and remote
developing countries where introduction of 3G or
security surveillance players.
even 2.5G is still years away.
Novix Technologies Private Ltd Kunal Lagwankar kunal@novix.in www.novix.in
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MOBILE APPLICATION // Multimedia
Present Technologies THE FINALIST
THE WORK
Present Technologies is an IT company, based in
PhuneTV is a mobile TV client application based on
Portugal, operating since 2000. The company’s main
Flash Lite 2.x. One of its main advantages is that
clients are in the telecommunications area.
users don’t have to install the application on their
Present Technologies is a leading company in the research and development of innovative applications and services using emergent technologies. The main business areas are mobile technologies and enterprise applications.
mobile phones. The application can be downloaded and executed on-the-fly from the mobile phone’s web browser. PhuneTV has several built-in features such as: - Advertisement Displays - Different view modes (Portrait, Full Screen Portrait and Landscape) - EPG and SPG integration - Cross-selling of mobile contents directly from
the application
- Easy and transparent way for application
delivery, maintainability and upgrade
Present Technologies Victor Batista vbatista@present-technologies.com www.present-technologies.com
MOBILE APPLICATION // Multimedia
Sittiphol Phanvilai THE FINALIST
THE WORK
Sittiphol Phanvilai is still a student studying for
MosKillTo is the first 3D game fully powered by the
a Masters Degree in Computer Engineering at
Nokia N95 accelerometer. Its capability, together
Chulalongkorn University. Phanvilai focuses on
with flawless game coding, will give players a
novel, innovative and breakthrough software/
control experience they have never had before.
hardware development, and he mainly develops
In the game, users will be equipped with laser
projects for mobile devices. Symbian is Phanvilai’s
guns and the mission is to wipe out all annoying
main development platform.
mosquitoes. MosKillTo proved the concept of a 3D look using the Accelerometer. We can apply this concept to many 3D games and 3D applications.
Sittiphol Phanvilai neon@nuuneoi.com moskillto.nuuneoi.com
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MOBILE APPLICATION // Enterprise
Bloove THE FINALIST
THE WORK
Bloove develops applications and services
Bloove is an online phone management service that
connected with mobile phones. It supports several
allows mobile phone data management via the Internet.
WAP/SMS dating services, the J2ME Instant messaging solution, and a lot of different SMS-based services. Having more than six years experience in mobile application and services, Bloove is
Bloove requires no special hardware to run. It connects a mobile phone with the server via WiFi or any other wireless data connection (GPRS, EDGE, WCDMA).
constantly looking for new niches to create useful
Bloove’s service features include:
services. Bloove is focused on users who want to
- Synchronous contact changes on a phone and server
have maximum features from their mobile phones
- All labels and attributes are supported
and are not satisfied with standard functions and
- Speed dial management
applications.
- Send SMS from your mobile phone via
a web browser
- SMS archive and management - Phone call initiation from the web - Contacts archive - Multiple phone support - Contact conversion between mobile phone models - All user data available on the server Bloove LLC Stanislav Shuvaev shuvaev@bloove.com www.bloove.com
MOBILE APPLICATION // Enterprise
Comombo THE FINALIST
THE WORK
Comombo GmbH was founded in 2006 in Munich,
Comombo turns your mobile phone into a pocket
Germany, by two brothers, Alexander and
scanner, fax and copier. With the use of the camera
Maximilian Munte. By utilizing the mobile phone’s
on your mobile phone, you can scan documents,
camera to capture and extract information stored
whiteboards, business cards, charts, graphics or text
on paper or other non-digital media, Comombo
and send them directly from your mobile phone to
brings the functionality of multi-function office
any fax machine or email address. Comombo also
devices onto mobile phones
enhances readability and reduces the file size by 90 per cent.
Comombo GmbH Maximilian Munte info@comombo.com www.comombo.com
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MOBILE APPLICATION // Enterprise
DAO System Technologies THE FINALIST
THE WORK
DAO System Technologies is a provider of business
DAO4Sync Mobile Edition and its system components
mobility software. DAO System Technologies
will do a core Windows system integration. DAO4Sync
delivers mobility system integration products and
establishes a local drive (DAO4Sync Drive), representing
services that help accelerate business innovation for
the mobile data. The PC’s operation system will
the customers. DAO System Technologies is driving
recognize the DAO4Sync Drive as a normal hard drive
its own technology innovation and finding the best
medium. All applications of the daily work will work
and most effective solution suitable for customers.
directly with the mobile’s data. A huge benefit of the DAO4Sync Drive is that the user does not need to be continuously connected to the mobile.The user can edit documents and add files/ folders, ensuring that when reconnecting to the mobile the DAO4Sync synchronization engine will automatically keep the data in sync.
DAO System Technologies (planned) Christian Mueller-Edelmann chris@mydao.com www.mydao.com
MOBILE APPLICATION // Enterprise
Interlecta THE FINALIST
THE WORK
Interlecta is a web services infrastructure company
Interlecta Message Translation helps drive the
specializing in Real-Time Machine Translation
globalization of successful business models by
Messaging (MT) Services. With deep expertise and
incorporating easy-to-implement and easy-to-use
experience in Messaging and Machine Translation
online and wireless multi-lingual translation across
analysis, design and development, Interlecta
the text, SMS, IM, imaging, voice and chat room
has gained first-to-market status with its suite
environments. The Interlecta service has been
of wireless multi-lingual translation text, SMS,
developed for carriers and corporations seeking to
IM, imaging, voice and chat room products. The
deploy enterprise-scaled Java and J2ME products.
Interlecta team has produced translation products
The service integrates with internally developed
with 90–95 per cent accuracy by incorporating
legacy applications and portals as well as the more
language and context libraries into technology-
complicated and well-developed software solutions
leading messaging systems across the Intranet/
such as Mozilla Firefox, Microsoft Outlook, Lotus
Internet landscape.
Notes and many others. This has been accomplished
For the mobile or online vendor, mobile network operator or social networking site, this equates to a simple and attractive value proposition: more activity, more traffic and more users/subscribers.
Interlecta Frank Fleming Fleming@interlecta.com www.interlecta.com
with a plug-in architecture that allows easy modular integration of Interlecta’s web service to the application.
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MOBILE APPLICATION // Enterprise
UpCode THE FINALIST
THE WORK
UpCode Ltd. is a company developing a Mobile
UpCode parking offers the user options for payment
Access & Interaction system (MAI)™. UpCode has
via a direct access system. After the user scans
developed an optical reader for reading 2d and
the code, he/she can choose to pay via SMS or a
1d codes and also text and other indicators. With
direct bank connection. At the same time, all the
this technology as a base, UpCode develops new
CRM data about the user is sent. From a code, a
business models and concepts by making complete
controller also can check who has paid for their
mobile systems. UpCode has systems for CRM,
parking and who has not. An automatic reminder
security, anti-counterfeiting, ticketing, payment,
can also be added to this system. The user can then
education and e-government, etc. The intelligence
choose to pay later when he/she returns and then
in the optical reader makes it possible to combine
only pays for the exact time spent parking.
all medias and businesses. UpCode makes codes multifunctional by utilizing all the channels available in the mobile phone for serving the user in customized ways.
UpCode Ltd. Camilla Sellberg camilla.sellberg@upc.fi www.upcode.fi
MOBILE APPLICATION // Enterprise
Visiarc THE FINALIST
THE WORK
Visiarc, incorporated in 2002, is an Independent
Mobile Documents offers a secure set of solutions to
Software Vendor headquartered in Sweden. The
everyday mobile problems for people on the go.
company focuses on enterprise mobility, and its business is secure, scalable software products offered as Software-as-a-Service, as well as software editions for enterprises and operators. The company has set out to help customers capitalize on an efficient mobile Internet-driven distribution of information. Server software connects users to
1. Push Mail - Push Mail & Attachment Viewer – Notification and instant mobile viewing of mail attachments and reading mails without bulky downloads. Slick and fast viewing with zoom and pan features of images, office and PDF documents. Often the attachment is the message!
information sources. Native clients enable instant,
2. Push Doc - Mobile Document Management – My
secure and effortless access to e.g. mail and
archive and shared archives, perfect secure spaces
documents, anywhere, anytime. Visiarc’s focus is
with notification enabling teamwork and collaboration.
threefold: mobility, usability and security.
Preview, view, publish and share documents securely from your mobile, pc or web browser. Or download if you want to.
Visiarc AB Peter Lindgren peter.lindgren@visiarc.com www.mobiledocuments.com (www.visiarc.com)
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MOBILE APPLICATION // Infotainment
Avanutri Mobile THE FINALIST
THE WORK
Avanutri Mobile is a company with its first office
Avanutri Mobile is nutritional evaluation software that
in Rio de Janeiro, Brazil, and is focused on mobile
gives the user the power to better control his/her
marketing as its core business. It results from a
meal. For health purposes it helps keep the levels of
merger between Active Tecnologia (Mobile Experts)
cholesterol, sodium, fiber, carbohydrates and fat under
and Avanutri (Nutrition and Health Programs
control, preventing many diseases, helping on diets and
specialists)
much more. Avanutri Mobile is free to download. It uses data traffic to contact the Avanutri website after inputting each portion of the meal with exclusive T9-like intelligent list scrolling. With tremendous potential for having millions of users concerned about their health, Avanutri Mobile is not a killer application but a lifesaver!
Avanutri Informatica Ltda. Lauro Kozovits lek@ActiveTecnologia.com.br www.avanutri.com.br
MOBILE APPLICATION // Infotainment
Dreamtech THE FINALIST
THE WORK
Dreamtech is a fast-growing mobile solutions
M-versation is a handy mobile conversation-guide
provider founded by a team of technology
platform with various enhancements that make it
professionals with extensive experience in the
more convenient than its paper equivalents. It is an
telecom and m–commerce sectors. The company
excellent tool in hand when travelling or language
aims to enhance the business and personal lives
learning.
of its customers through the latest innovations in the mobile space. Dreamtech’s innovative mobile solutions have received interest and positive feedback internationally.
M–versation has been designed from the ground up to be intuitive and easy-to-use by people of all ages. The conversation guide features two language directions and quick search functionality. Additionally, the platform supports a number of plug-ins to enhance the user experience with additional media-like display of pronunciations or audio content. The software works on all Javaenabled handsets and supports a wide variety of business models.
Dreamtech Andres Teder andres.teder@dreamtech.ee www.dreamtech.ee
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MOBILE APPLICATION // Infotainment
Earthcomber TH E FI NALI ST
THE WORK
Earthcomber LLC is dedicated to producing
Earthcomber explodes the concept of search,
collaborative venues and experiences for individual
creating a real-world, real-time personal radar for
users, networks and publishers through the use of
mobile devices. Using GPS, Earthcomber constantly
mobile technologies to serve personal needs and
looks for any match near to the user’s tastes, needs
choices.
or interests. Earthcomber alerts and informs the user and provides the means to connect to the people, places or events discovered. Our Mobile Rules entry with the Travel Channel demonstrates a smart, rich and relevant mobile experience. Exploring Chicago, the user is alerted to interests in range. A click for location details brings up audio, video and/or photos, along with text descriptions. Another click can place a call, snap a map or get directions.
Earthcomber LLC James Brady jbrady@earthcomber.com mobile.earthcomber.com www.earthcomber.com
MOBILE APPLICATION // Infotainment
Intellsys THE FINALIST
THE WORK
Intellsys s.r.l. was founded in 2001. Since then,
Live2Phone Site TV is about delivering on-demand,
the company has had an active role in software
location-relevant, video streaming. An innovative
development and IT consulting services. Oriented
(patent pending) way of classifying video content is
towards innovation, Intellsys is addressing new and
put into practice. The application makes use of a GPS
emerging markets around the world. It implements
receiver to determine the viewer’s current position. It
new concepts and technologies, bringing novelty
then sends positional information (together with a set
into the customer’s everyday life.
of parameters) to the content delivery servers, here a selected list of video clips is compiled and sent back to the viewer’s phone. The system has large applicability, extending from tourist information systems to locationbased video advertising.
Intellsys s.r.l. Laurentiu Taropa contact@live2phone.com www.live2phone.com
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MOBILE APPLICATION // Infotainment
Konstantin Knizhnik THE FINALIST
THE WORK
Konstantin Knizhnik develops midlets as a hobby.
Shopper is a shopping list midlet where you mark
The website (www.javawidget.com) contains
products you need to buy (supports different locales).
a collection of his free midlets built with open source.
Konstantin Knizhnik
JavaWidget Konstantin Knizhnik Knizhnik@garret.ru www.javawidget.com
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MOBILE BUSINESS PLAN FINALISTS The guidelines of the Business Plan competition were “Communication and sharing,” “Internet innovation and mobility” and “Human and green applications.” But really there were no limitations or restrictions for entry. The objective was to break artificial barriers with the boundless possibilities of mobile devices. Still, the jury was amazed to see the creativeness of the finalists. The business plans are solid in their novelty value and innovation, market potential, customer adoption, revenue opportunity and investor value. The finalists are all set to come to life and get their share of mobile limelight with the introduction of their groundbreaking business plans. They are ready to stagger the mobile world and bring it to its knees.
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MOBILE BUSINESS PLAN
Anina THE FINALIST
THE WORK
Anina is a model with a passion for technology, a
Anina Dress Up brings reality into the virtual
Nokia Champion and the founder of the 360Fashion
environment with a real model, real designers and
Network. Anina.net is a brand dedicated to
real fashion. By bringing fashion and technology
educating and encouraging women to participate
together, anina.net will promote designer talent on
in technology. Anina actively speaks at large
a global level from the palm of customers’ hands.
universities, conferences and venues worldwide
ANINA DRESS UP opens a new market channel for
to translate complex technology concepts into
designers to reach future clients by creating brand
practical applications for non-technical people
awareness through the mobile phone. It is a channel
to understand. 360Fashion is a network of high-
for consumers to discover local brands and designers
level fashion professionals using the latest web
ahead of the curve.
2.0 and mobile technology to create online media. 360Fashion is bringing real-time mobile reporting to the fashion industry. ANINA DRESS UP is a platform for women to communicate, network and share their insights on fashion and the world from the feminine perspective through the mobile device.
Anina.net / 360FASHION NETWORK Anina Net anina@360fashion.net www.anina.net / www.360fashion.net
MOBILE BUSINESS PLAN
BuzzD THE FINALIST
THE WORK
BuzzD is a New York-based company that offers
BuzzD is the premier mobile, local search service
brands the ability to connect with consumers
providing real-time information on bars, clubs and
not only based on where they are right now, but
restaurants on the mobile device. “Your city, in
what they have been doing recently as well. In
real-time,” BuzzD allows consumers to know what’s
addition, BuzzD pioneers the latest innovation in
happening at any venue right now, rate events and
mobile advertising. That does not mean just tiny
connect with friends and people in the area.
little banner ads. BuzzD is also experimenting with interstitials and allowing consumers to tag their profile with specific brand identities. For these reasons, mobile social networking portrays the holy grail in targeting consumers for brands and marketers.
BuzzD http://buzzd.com/m
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MOBILE BUSINESS PLAN
Foxley Consulting THE FINALIST
THE WORK
Foxley Consulting has international operations and
Heeb-o is a free-of-charge social messaging
focuses on business consulting. It represents several
solution for the tween/young adult market. It
IPRs as well as other innovations, for example
enables avatar-based branded mobile messaging
“Transmission of messages containing image
by combining viral communications with branded
information,” ”Animated figure for mobile phone
advertising and making it totally “kwel” for
or equivalent” and the Rolling Story©. Additionally,
teenagers to send personalized visual messages
Foxley develops ICT solutions and creates content
to their friends’ mobile phones. It also provides
for multimedia, and it represents innovative
major brands with a monetized vehicle to reach the
eLearning concepts.
toughest market.
Foxley Consulting Ltd Viljami Kettunen foxley.consulting@gmail.com
MOBILE BUSINESS PLAN
MedApps THE FINALIST
THE WORK
MedApps connects with healthcare providers
The MedApps™ (Healthcare Anywhere™) Mobile
via multiple methods of wireless and cellular
Wireless Health Monitoring System allows individuals
technology and has aligned with many large Fortune
the mobility and freedom to transmit their personal
100/500 companies to create a mobile wireless
healthcare readings via wireless near real-time
healthcare ecosystem. MedApps is a member of
monitoring to a healthcare provider and/or Personal
Continua (www.continuaalliance.org). Continua is a
Health Record repository (PHR) (i.e., Microsoft
group of 130+ Fortune 100/500 companies, founded
HealthVault, etc.). The MedApps Mobile Wireless
by Intel, that is setting standards for Wireless
Health Monitoring System is designed to promote
Remote Patient Monitoring for the future. MedApps
an active, healthy lifestyle in individuals who have
is the proud recipient of the 2008 Frost & Sullivan
one or more chronic diseases (Diabetes, Asthma,
North American Technology Innovation Award in the
Congestive Heart Failure). Current competitive
field of Wireless Point of Care.
monitoring systems are connected via a telephone line to a patient’s home and are restrictive, whereas the MedApps system is wireless.
MedApps, Inc. Kent Dicks Kent.dicks@medapps.net www.medapps.net
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MOBILE BUSINESS PLAN
Mobicious THE FINALIST
THE WORK
Mobicious Inc. offers mobile directory and social
SnapMyLife is a consumer site enabling instant
media products. Mobicious includes mobicious.com,
sharing of photos with your mobile phone. Within
a comprehensive U.S. mobile content directory
seconds of taking a photo, it is published for friends,
with over 400,000 listings, and SnapMyLife.com,
family and the world to see. You can view friends’
a mobile site enabling instant sharing and viewing
most recent photos, comments and activities. With
of photos worldwide on mobile phones. Mobicious
community features, real-time notifications and
was founded in early 2007 and is backed by leading
broadcast of new photos, it’s a fun way to interact
venture companies North Bridge Venture Partners
with friends or users from around the world, right
and Carmel Ventures. Mobicious is located in
from your mobile phone at anytime. With a focus
Needham, MA.
on media rather than chat and dating, SnapMyLife presents an attractive mobile social platform for consumers, brands and operators.
Mobicious Inc George Grey george@mobicious.com http://snapmylife.com, http://mobicious.com
MOBILE BUSINESS PLAN
m-Via THE FINALIST
THE WORK
M-Via is the industry leader in Mobile Transactions
The Mobile Transaction Network (www.MTxN.net)
Enablement, helping financial service providers,
by m-Via is the interoperable clearinghouse needed
mobile operators or any company or organization
to accelerate the growth of mobile commerce
bring Mobile Transactions to their customers with
transactions. The Mobile Transaction Network
turn-key products and solutions. M-Via’s vision is to
provides four missing functions required for mobile
enable every person, wherever and whenever they
transactions to grow: Routing, Clearing, Branding,
are, to be able to send and receive money with any
and Access to third-party value-added services.
other person on the planet. As consumers rush to
Partners include banks, processors, card managers,
take advantage of Mobile Transaction capabilities,
MVNOs, merchants, application developers,
m-Via is ideally positioned to help its partners meet
advertisers and financial service providers.
their needs.
The Network provides access to valuable services such as mobile remittances, digital coupons, promotions, loyalty point programs, pay day loans, bill presentment and payment, prepaid airtime top-up and much more, all delivered through your existing mobile phone.
m-Via Chris Sorensen Chris@m-Via.com www.m-via.com
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MOBILE BUSINESS PLAN
Variable Optics THE FINALIST
THE WORK
Variable Optics strives to provide its partners
The Variable Optic Lens for mobile phones makes use
with a revolutionary lens technology that enables
of the Liquid Lens Technology to achieve focusing and
miniature image capturing systems to be able
optical zoom capability. The idea of having better
to capture high-quality pictures. Leveraging its
optical zoom is to enhance the user’s experience
proprietary liquid lens technology, Variable Optics
in photo taking. Most of the mobile phones in the
will work closely with its partners in designing
world have image-capturing capabilities, however,
a lens module to integrate seamlessly with its
the quality of the image captured (especially images
products. This allows mobile users to be empowered
taken from far), is a turn-off. The Variable Optics
with a highly compact optical zoom camera,
Lens for mobile phones aims to solve this problem,
resulting in better quality digital photographs and
aiding the development in applications that require
an improved photo-taking experience.
high-quality pictures and helping many in keeping their memorable moments beautiful.
Variable Optics Joseph Zhou zhou0001@ntu.edu.sg
MOBILE BUSINESS PLAN
Vidrunner THE FINALIST
THE WORK
Vidrunner holds a broad-based U.S. patent for live
Vidrunner lets mobile smartphone users stream live
mobile P2P video streaming. Vidrunner will be
video simultaneously to multiple mobile devices
launched in 2008 across several geographic regions
and PCs. Similar to Skype, Vidrunner is scalable to
through a range of marketing initiatives. Vidrunner
a huge user-base. Vidrunner works on any network
is initially targeting its offering as a mobile social
with any carrier. Users can begin enjoying the
networking application aimed at the youth market.
service with just a quick download. With Vidrunner,
Unlike server-based approaches that are burdened
users can spot which buddies are online, interact
with bandwidth costs, Vidrunner’s P2P-based
with them, see who is viewing their live video
architecture incorporates enabling technology that
and, through its GPS capability, know exactly
reduces transmission costs to practically zero.
where their buddies are located – all in real-time.
Vidrunner’s underlying video-streaming technology
Vidrunner’s features extend capturing, sharing
can be used in many types of mobile applications
and communicating live video and user-generated
for a broad range of vertical business markets.
content via mobile social networking.
Vidrunner Rick Morrow rick@vidrunner.com www.vidrunner.com
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MOBILE BUSINESS PLAN
Wishfi THE FINALIST
THE WORK
Wishfi is a pioneer of intelligently targeted
Wishfi delivers undeniable advertisements to
advertisement solutions. Wishfi Inc. was established
consumers’ browsers. Advertisements are shown
in April 2007 preceded by eight months of active
continuously when a consumer browses the
development and planning. Wishfi’s headquarters
web through a connection device that has the
are in California. Its engineering team is in China
Wishfi client embedded. The client can operate
and active customer prospects are being negotiated
on a mobile device, a router or an enterprise
in Europe, China, Taiwan and Honkong. Wishfi Inc.
scale server. With Wishfi’s solution access point,
is funded by its founders. Wishfi has a team of four
providers and mobile device manufacturers can gain
working in Finland, a team of three working in
“ownership of customer interface.” For advertisers,
Beijing and a team of two in California.
Wishfi provides an ad platform that is time, place and user demographic sensitive. A user behavior sensitive version will be ready Q2 2008.
Wishfi Ollipekka Kotkajuuri ollipekka.kotkajuuri@wishfi.com www.wishfi.com
MOBILE BUSINESS PLAN
Zygo THE FINALIST
THE WORK
Zygo, based in London, was set up by a team of ex-
Zygohub™ is a patented service that provides groups
Orange senior managers who have complementary
or communities with their own dedicated telephone
experience in the mobile, media, marketing and
number through which any member can contact the
technology worlds.
whole group instantly.
This, combined with a shared passion for creating
Using a standard telephone number, the ZygoHub™
simple, useful and elegant services, has fuelled
service allows anyone in that group, regardless of
Zygo’s ambition of helping groups stay connected
their affinity with technology or network carrier, to
wherever they are.
join in group conversations as simply and seamlessly
The founders have spent over three years researching, building, testing and trialling their launch service. In November 2007, Zygo closed a second round of funding from a consortium of angel investors. Zygo’s ad-supported mobile social networking service has so far been short-listed for two UK mobile marketing awards in 2008.
Zygo Jeremy Krantz Jeremy@zygocommunications.com www.zygocommunications.com www.zygohubs.com
as communicating one-to-one.
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TECHNOLOGY INNOVATION FINALISTS The Technology Innovation competition focused on great external innovations, technologies, patents and ideas that have not been exploited to their fullest potential, yet. The purpose of the competition has been to further drive the aspects of miniaturization, enhanced performance and green technologies in the area of consumer devices. There are 12 hard-nosed finalists left battling for the longed-for title. These magnificent finalists have presented whole new technology innovations that help to evolve mobile multimedia experience, enhance device capabilities and performance, facilitate the usability of mobile devices and provide new design possibilities.
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TECHNOLOGY INNOVATION
A2JSOFT THE FINALIST
THE WORK
A2JSOFT isn’t a company; it’s a concept created by
NiiMe is a package of projects developed in Python
Asier Arranz (A2J) to make new projects (like NiiMe)
that exploits the accelerometer present in some
in a lot of areas. There will be more projects soon.
high-end mobile phones. With NiiMe you can move the mouse, drive a car using the phone as a steering wheel, play drums in the air, play Mario Bros and more games with the phone in the trouser pocket, and soon much more. There are a lot of funny and useful projects under development. Watch them at www.NiiMe.com.
A2JSOFT Asier Arranz asierarranz@gmail.com www.NiiMe.com
TECHNOLOGY INNOVATION
Genusion THE FINALIST
THE WORK
Genusion was founded in November 2002 in
B4-Flash is a P-channel NOR-type flash memory
Japan by Moriyoshi Nakashima, who had worked
utilizing the novel program mechanism of B4-HE
for Mitsubishi Electric Corporation as a flash BU
injection. B4-Flash achieves three outstanding
manager. Other flash and memory senior experts
features: 1) excellent reliability superior to current
have joined Genusion from semiconductor
flash memories, 2) high-speed programmability of
companies.
100MB/sec that is 10 to 100 times faster than current
Genusion has been aiming to be a fabless memory maker developing novel flash technology, B4Flash, and utilizing the flexible MCP solution with its proprietary IPs. B4-Flash is innovative NOR
NAND and NOR, and 3) excellent scalability, which makes B4-Flash cell size and cost half of conventional NOR. B4-Flash can also contribute to “Green Production� thanks to its faster programmability.
flash technology offering excellent programming
Genusion proprietary B4-Flash could be the most
performance and reliability with lower costs.
promising flash memory for Next Generation code
Genusion will start B4-Flash business in 2009 to offer the most suotable code storage solution for mobile applications.
Genusion, Inc. Natsuo Ajika ajika.natsuo@genusion.co.jp www.genusion.co.jp
storage that would survive 3Xnm node and below.
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TECHNOLOGY INNOVATION
Kannuu THE FINALIST
THE WORK
Kannuu, a privately funded company, unveiled
Kannuu is a lookup application powered by a
its patented technology at DEMOfall 2007. The
patented Partial Word Completion technology.
leader in lookup innovation, Kannuu distributes
Indexing any database, the application presents
its application globally through strategic
the four most likely choices. Kannuu enables and
licensing partnerships with original equipment
enhances the uptake of services in the mobile
manufacturers, software platforms, online content
environment and offers a lookup functionality not
providers and e-commerce solutions. Kannuu’s
available through any search engine or browser.
patented Partial Word Completion™ technology is the world’s fastest and most accurate lookup application and has set the new standard in defining how content is found and accessed in the mobile environment. Headquartered in Dallas, with sales and marketing offices in San Francisco, the Kannuu team is comprised of individuals dedicated to providing innovation through the power of finding, not searching.
kannuu, Inc. Sarah Duckett, VP Communications sarah.duckett@kannuu.com www.kannuu.com
TECHNOLOGY INNOVATION
Kareline THE FINALIST
THE WORK
Kareline Oy Ltd. is an innovative company that
Kareline® natural composites combines the excellent
has been concentrating on the manufacturing of
properties of natural fibers and thermoplastics
environmentally friendly bio-composites since 2005.
in a new and innovative way. These materials
The unique production technology of the Kareline®
offer a whole new possibility to manufacture
natural composites is mainly developed at Kareline.
environmentally friendly injection molding products
At present, Kareline has the widest range of bio-
that comply with all environmental requirements.
composites available in the market. These materials are based on PP, PE, ABS, PS, POM and PLA plastics.
The Kareline natural composites boast a whole number of valuable properties. Some of the properties offered are such that can’t be reached with any other material. High-quality plastics have been chosen to meet the highest standards of each application. The reinforcing fibers used are wood-based cellulose fibers manufactured in the most ecologically advanced mills in the world. Wood raw material used in the process is environmentally certified.
Kareline Oy Ltd Harri Välimäki harri.valimaki@kareline.fi www.kareline.com
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TECHNOLOGY INNOVATION
LenSense THE FINALIST
THE WORK
LenSense is a start-up venture located at the heart
ZoomSense 1.0 is a compact, voltage-controlled
of Optics Valley in Tucson, Arizona. The company’s
optical zoom lens module with no moving parts.
mission is to design and build the most advanced
It provides multiple focal lengths based on small
lenses for mobile phones that improve image quality
amounts of voltage applied to an electro-optic
and enhance the customer’s experience with point-
medium incorporated in the lens. This ground-
n-shoot photography. Its vision is to supply a lens
breaking technology was invented at the world-
for one in every four camera phones worldwide by
renowned University of Arizona’s College of Optical
2013 through R&D prototyping and partnerships with
Sciences and successfully demonstrated for vision-
cell phone manufacturers such as Nokia. LenSense
care applications. This product improves the picture
is operated by a strong team of managers and
quality and resolution of camera phones with
advisors with diverse backgrounds in engineering
low operating voltage (longer battery life), fast
and business.
response time and robustness at a competitive cost. In addition, it can open up new aftermarket sales for a wide variety of potential new applications.
LenSense Pouria Valley pouria@u.arizona.edu www.LenSense.com
TECHNOLOGY INNOVATION
Military University of Technology (MUT) THE FINALIST
THE WORK
The Military University of Technology (MUT),
Hidden Transmission Authorization enables Personal
Warsaw, Poland was founded in 1951. Its primary
Identification Number (PIN) transmitting, in binary
mission was to develop undergraduate studies
signature form assigned to a dedicated subscriber,
preparing officers for technical services in the Polish
over telecommunications links. The PIN is mapped
Armed Forces. Due to the increased number of
by a watermark signal, and a watermark signal is
academic staff, and development of graduate and
transmitted together with the host’s speech signal.
postgraduate studies and scientific research, MUT
The watermark is completely and perceptually
has gradually transformed into a military-civilian
transparent to the Human Auditory System
technical university. Nowadays, MUT is the largest
(inaudible for HAS) in the presence of a host signal.
military university and the leading research center
Watermark technology is used in this handset. On
in military technology in Poland. Scientific work is
the receiver side, the watermark is decoded, and
focused on command automatic systems, radars,
the received binary signature (PIN) is compared in
microwave technology, laser technology, infrared
the handset’s database. With conformity between
detectors, liquid crystals, military communications
the received PIN signal and the original, the
equipment, electronic warfare devices, high and
subscriber is authorized during the connection
industrial explosives NBC weapons protections,
(call).
special materials and military logistics.
Military University of Technology Zbigniew Piotrowski Zbigniew.Piotrowski@wel.wat.edu.pl www.wat.edu.pl
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TECHNOLOGY INNOVATION
PopCatcher THE FINALIST
THE WORK
PopCatcher is staffed by a world-class team
The Ripper has the PopCatcher technology and is
of industry experts and technology and is
designed to save the songs to a Nokia mobile phone
headquartered in Stockholm, Sweden. The
or other types of MP3-players. Together with the
PopCatcher technology records songs from the
Nokia Music Store, it creates a new and unique way
radio without talk or commercials. PopCatcher is
of obtaining and discovering new music.
currently distributed throughout Europe and Asia through exclusive partnerships with several brandname electronic manufacturers.
PopCatcher Maria Sporre Maria.sporre@popcatcher.com www.popcatcher.com
TECHNOLOGY INNOVATION
Quantum Matrix Holdings THE FINALIST
THE WORK
Quantum Matrix Holdings L.L.C. was formed
Quantum Matrix is a flexible, highly visual interface
in November 2003. The Company holds the
that enables 3-dimensional display of all media
intellectual property rights to the Quantum Matrix
and file types in handheld devices, laptops and
product invented by Doctor Dennis B. Jones. It
workstations.
is also processing the patent application, has funded development to date and is offering to commercially license the Quantum Matrix software. In 2004 Quantum Matrix Holdings retained the services of Tom Major as a licensing consultant.
Employing its messaging system and drag-and-drop, content and all file types can be mapped to it. Any point in the Matrix can become another Matrix, and so on, enabling data drilling and associative relationships between file types. ActiveX/DLL installation and registration of applets allow it to run program types (e.g., CAD, video players, etc.) without the source program resident on the device.
Quantum Matrix Holdings, L.L.C. Tom Major tmajor@taeus.com
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TECHNOLOGY INNOVATION
SoundOfMotion Technologies THE FINALIST
THE WORK
SoundOfMotion Technologies Inc. is an innovative
The SoundOfMotion™ mobile bicycle computer
mobile technology startup from Vancouver, Canada.
transforms your mobile phone into a cycling
SoundOfMotion created the first Mobile Cycling
computer with a Bluetooth® wireless sensor. The
Computer application with a unique Bluetooth sensor.
sensor attaches to the bicycle’s wheel and transmits
Since its launch in April 2007, the bicycle computer
precise motion data to a phone. The SoundOfMotion
was featured in “Top 10 Bike tech Gadgets” by PC
application instantly calculates and displays spot
Magazine, Java.com, local and international media
speed, acceleration, time and distance. All travel
such as Pro-cycling magazine and Vancouver Sun.
data is stored on a phone. The innovative Bluetooth
With over two billion mobile devices in operation and one billion bicycles, our technology appeals to many cyclists, transforming their phones from a dead weight into an advanced cycling computer with VeloTones™.
wireless sensor is so sensitive that it detects as little as one degree of wheel rotation. VeloTones™, like ringtones, are used for audible speed and acceleration monitoring as well as a warning for pedestrians or an approaching bicycle.
SoundOfMotion Technologies Inc. Vladimir Savchenko vladisa@soundofmotion.com SoundOfMotion.com
TECHNOLOGY INNOVATION
Swap Profile THE FINALIST
THE WORK
Pankaj Nathani is a developer of mobile applications
Swap Profile is a location-based application. It’s
in Python for S60. Nathani’s keen interest is to
designed on the concept to design location-based
create innovative ideas for mobile application
applications for non-GPS mobile devices. However, it
development.
can work fine on GPS devices as well. Basically, it’s a location-based profile swapper.
Pankaj Nathani croozeus@yahoo.com
Swap Profile
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TECHNOLOGY INNOVATION
Temobi THE FINALIST
THE WORK
Temobi (Shenzhen Temobi Science & Technology
The Temobi intelligent video codec (TIVC) is a
Development Co., Ltd.), is a next-generation
real-time video codec used in the wireless, error-
mobile Internet company that owns a number of
prone network, working at a very low bit-rate
global leading patents concerning mobile streaming.
(20kbps to 256kbps). TIVC is developed by Temobi,
Temobi has a strong core technology and operating
which is a key technology targeting GPRS, EDGE,
team. Temobi has already established strategic
and 3G multimedia applications (such as cell phone
and cooperative partnerships with CMCC, SARFT
television), and provides excellent video quality. TIVC
and Phoenix TV to provide mobile TV, mobile
covers all fundamental research achievements
video, multimedia magazine, mobile stock, mobile
of Temobi in the video compression field.
education and other services.
ShenZhen Temobi Science & Technology Development Co., Ltd Hongqi Dong donghq@temobi.com www.temobi.com
TECHNOLOGY INNOVATION
Tiki’labs THE FINALIST
THE WORK
Tiki’labs mission is about improving the mobile user
Tiki® 6 keys is a highly flexible, input, navigation
interface and experience via the “reduced keys
and patent-pending solution. It can be used with
number” keyboard concept.
one thumb, one stylus, two thumbs or three to
Tiki’labs has created the Tiki® 6 keys process,
five fingers, depending on context and posture.
which is very flexible, particularly on touch screens,
The keys displayed on the screen serve as an
where it allows easy, comfortable and powerful
interactive guide, allowing users to master it
one-hand input, command and navigation.
in minutes. Tiki can be glided or tapped, a uniquely suitable solution for touch screen single-hand use. Tiki can also be a successive/simultaneous bluetooth accessory, providing a discreet 40+ wpm. Tiki’s reduced keyboard increases the screen space available for content up to 95 per cent when displayed as a transparent grid.
Tiki’labs sas Laurent Guyot-Sionnest lgs@tikilabs.com http://tikilabs.com
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www.mobilerules.org
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