ALICE LEIDI INTERIOR DESIGN PORTFOLIO
4 CURRICULUM VITAE
Alice Leidi +39 3479050888 alice.leidi.contact@gmail.com
TESI D TRIEN LINGU M
2
26 10
MULTIFUNCTIONAL ELEMENTS FOR AN APARTMENT
Progetto di laurea FUNDEGHE’ COSMESI CONCEPT STORE
7
ArchViz Master
30 OTHER WORKS
3D MODELING AND RENDERING
18 ELBA HOUSE RENOVATION 28 Rendering an existing space
8
6
DI LAUREA NNALE IN UAGGI DEI MEDIA
MAISON LOUIS CARRÈ ALVAR AALTO
EFFEARREDI INTERNSHIP 20 3D PRINTED OPEN SPACE
3
32 SKETCHES AND GRAPHIC DESIGN
ALICE LEIDI
NAME Alice Leidi 30/03/1990
PHONE +39 3479050888 EMAIL alice.leidi.contact @gmail.com
Graduated in Interior Design at Politecnico di Milano in July 2016, I’m fascinated in all that composes the architectural, material, interior and product design world. My previous degree in Media Languages, with advertising orientation, allowed me to accumulate during the time cross competencies between the communication and interior design field, making me able to intersect communicative and functional perspective in planning environment. Finished my academic experience, after a five months period abroad to improve my english, I am now looking for an opportunity that allows me to learn, develop and put into practice my knowledge in the working environment.
BEHANCE https://www.behance.net/aliceleidic776
Bachelor’s degree in Media Languages, Advertising curriculum, Faculty of Philosophy and Letters/Sociology, Università Cattolica del Sacro Cuore, Milan, Italy Final Mark: 110/110
9 | 2009
High School Diploma, Scientific High School L. Mascheroni, Bergamo, Italy
LANGUAGES Italian
mother tongue
English
good | B2 level certified by Irish College of English, Malahide, Co. Dublin, IE
French
scholastic
EDUCATION 3 | 2017 8 | 2017
Work-study experience in Ireland English Language Course | B2 Level proficiency certified by Irish College of English, Malahide, Co. Dublin, IE
7 | 2016
Bachelor’s degree in Interior Design, Politecnico di Milano, Scuola del Design, Milan, Italy Final Mark: 106/110
4 | 2016 7 | 2016
ArchViz Master, INRENDER Accademia Italiana di Computer Grafica, Florence, Italy certified by Autodesk in: Autodesk basic and advanced 3d modeling Autodesk rendering intermediate and advanced level
linkedin.com/in/alice-leidi-7899b7149
2 | 2013
4
WORK EXPERIENCES 10 | 2016 12 | 2016
Internship at EFFEARREDI S.R.L., Viale Industria 37, 24060, Castelli Calepio, BG, Italy
INTERESTS
interior design
furniture design
reading
travelling swimming drawing
music
PUBLICATIONS AND EXHIBITIONS 4 | 2015 4 | 2016 4 | 2016 4 | 2016
A.T.M.O.S.P.H.E.R.E., exhibition for the Design Week, Politecnico di Milano,Milan Wallpaper Interiors, Ghigos Ideas in collaboration with Jannelli & Volpi srl, Milan Living Corriere, http://living.corriere.it/salone-del-mobile/fuorisalone/porta-venezia/ gallery/jannellivolpi/ Abitare, https://www.facebook.com/abitareweb/posts/10154766311292067
TECHNICAL SKILLS Adobe Indesign Adobe Photoshop Adobe Illustrator Autodesk Autocad 2D/3D Autodesk 3DS Max Design Chaosgroup Vray Google Sketchup Microsoft Office
PERSONAL SKILLS
license B
flexitime
Delete, delete, delete and at the end find the “core aspect of the design”
creative visual teamwork available sketching thinking communito travel and cating modeling
Achille Castiglioni 5
SERVICE DESIGN: THE ROLE OF CONTEXT AND THE IMPORTANCE OF ACTION IN PLANNING Supervisor: Prof. Carlo Galimberti
110
2 - 2013
GRADUATION THESIS IN MEDIA LAGUAGES
TITLE:
ABSTRACT Through this conclusive work I wanted to deal with the subject of connections that subsist between action, context and product-service system, analyzing the fundamental mindsets as activity theory, cognitive and e t h n o m e to d o l o g i c approach and the situated action theory. The study has been developed analysing different typologies of physical, relational and semiotic context with whom user and designer have to communicate with into the service itself.
Represetative outline of interdipendences between design and socioeconomic system
The design process in PSS
Diagram of interactive factors in activity theory
6
ARCHVIZ MASTER INRENDER Accademia Italiana di Computer Grafica
3D MODELING AND RENDERING
7 - 2016
Certificates:
ArchViz Master
Autodesk Basic 3D modeling Certificate Autodesk Advanced 3D modeling Certificate Autodesk Rendering Intermediate Level Certificate Autodesk Rendering Advanced Level Certificate
3D MODELING
MATERIAL CREATION
RENDERING AND
LIGHTING ANALYSIS
POSTPRODUCTION
7
MASTER By this intensive educational path I could acquire competencies and abilities in computer graphic, essential for a 3D visualizer to take on the three foundamental steps in representation process: - modeling (3DS Max Design 2016) - rendering (Vray 3.4) postproduction (Adobe Photoshop CC) In addition, topics of green modeling and depicting (Forest Pack) and textile visualization (Marvelous Designer) were examined.
INTERIOR AND FURNITURE DESIGN EFFEARREDI INTERNSHIP
9 - 2016
12 - 2016
ABSTRACT After the graduation in Interior Design, I did a three months internship at the furniture company Effearredi s.r.l., during which I was given tasks concerning both graphic and interior design. Infact, I dealed with the development of the company visual identity and the annexed corporate image, through the production of graphic and digital artefacts on many communicative levels (logo, chromatic palette and corporate graphics, corporate book and newsletter, flyers and advertising), and also the elaboration of technical drawings and renders concerning current furniture and outfittings. 8
GRAPHIC DESIGN
CHROMATIC PALETTE CORPORATE VISUAL IDENTITY
RENDERS
LOGO DESIGN
COMPANY PROFILE CORPORATE BOOK
CORPORATE COMMUNICATION COMPANY DIGITAL PRESENTATIONS
MOBILE COMMUNICATION COMPANY NEWSLETTER
ADVERTISING FLYERS 9
Graduation project
106
7 - 2016
FUNDEGHÈ BEAUTY CONCEPT STORE
PROJECT Fundeghè Beauty is completing part of Fundeghè Concept Store. Retail space devoted to natural and unpackaged products for beauty care, it has been designed to be made up of a product area, assigned as retail store, and a service area, reserved to the beauty services annexed to it.
CONCEPT naturalness | unpackaged products | sustainability | exclusivity | essence | lightness | balance 10
PRODUCT AREA
SERVICE AREA
KEY PLAN SCALE 1:50
11
LIGHTING ANALYSIS
MOCKUP SCALE 1:50 12
MATERIALS
PRODUCT AREA
CORK
LIGHT DURMAST LAMINATED
PORCELAIN STONEWARE CENDRE
Product area | Perspective from the main entrance
PEBBLES WHITE CARRARA sp 3/5 cm
Product area | Main entrance view
Product area | Cross perspective
13
Wall panel mockup, scale 1:20 Cork dispencers functional system
Product area | View from the check-out
Product area | Check-out and waiting area
In the product area of the project the user can find a rhytmic subdivision of the space made by the vertical partition of the wall panels, the main supply typology for liquid melted products (face and body oils/creams). Infact, recessed into the panels there are cork dispencers designed in dimensions and ergonomics thinking about an hypotetical clientele flow. The commodities range expected includes specific beauty care products for face, body, hair and make up. The attention on environment and sustainability are guaranteed through the recycling of products glass containers, arranged into the partition next to the main entrance. Further displays are positioned at the bottom of the wall panels (powder products) and centrally along the longitudinal axis of the space (most attractive products and soaps). Previous the check-out there’s a little waiting area that works as element of connection with the service area and as a rest point to test samples. External facade view
EXTERNAL FACADE ELEVATION 14
MATERIALS
SERVICE AREA
BEIGE ECO-LEATHER
LIGHT DURMAST LAMINATED
Service area | Hair care and make up area
Modular interlocking system
PORCELAIN STONEWARE CENDRE
PEBBLES WHITE CARRARA sp 3/5 cm
Service area | Hair care and make up area
Service area | Body care area
15
CORPORATE AND BRAND IDENTITY
In the service area the services connected to products test have been situated subdividing the space in functional areas. A first, wide space hosts services devoted to make up and hair care; from this space the user can access to the beauty specialist’s office, previous the room dedicated to face creams. Adjiacent this last one, the user can find the area devoted to body care, with a little toilet annexed. A modular interlocking system has been especially designed to permit the variability of the set-up and the useful shelfs, based on functional and aesthetical necessities of the users.
Modular interlocking system mockup scale 1 : 2
Service area | Toilets
Service area | Beauty specialist’s office
16
Service area | Beauty specialist’s office
17
2 - 2017
ELBA HOUSE RENOVATION
PROJECT In this project I had to face the renovation of an ancient stable allocated in the heart of island of Elba. The re-thinking of spaces involved both interiors, through the living area design, and external facades, keeping in particular consideration the natural integration with environmental context.
CONCEPT lightness | freshness| intimacy | comfort | integration 18
MATERIALS EXTERIOR FINISH RAL 6033 MINT TURQUOISE
PORCELAIN STONEWARE DURMAST
Photomontages of exterior renovation
LAMINATED RAL 1015 LIGHT IVORY
MARBLE BOTTICINO CLASSIC
19
20
3D-PRINTED OPEN SPACE
7 - 2015 PROJECT The ďŹ nal result of this project is an apartment totally realized in 3d priting and laser cut, whose pieces has been singularly thought to be exclusively interlocking. Starting from the hypotetical resident proďŹ le, the apartment is designed as an original open-space, in which prevails the contact with green and the fusion between interior and external.
CONCEPT
inside/outside | green | light | happiness | versatility | spaciousness PRINTING
21
PLAN SCALE 1:50
External elevation
SECTION AA’ SCALE 1.50
SECTION CC’ SCALE 1:50
SECTION BB’ SCALE 1:50
SECTION DD’ SCALE 1:50 22
MOCKUP PICTURES, SCALE 1:20 PRINTING
21
PROFILO 2 N. PEZZI: 3
PROFILO 1 N. PEZZI: 3
Assembly instructions for some pieces of the mockup
VASO SERRA N. PEZZI: 1
23
PUBLICATIONS AND EXHIBITION AT JANNELLI & VOLPI, MILAN, FOR THE DESIGN WEEK 2016
24
25
5 - 2016
MULTIFUNCTIONAL ELEMENTS FOR AN APARTMENT
PROJECT This project illustrates the renovation of a typical apartment in Milan, re-thinking the space disposition in order to take advantage from its functional and aesthetical potential. In particular, I focused the attention on the staircase, which is both library, storage compartment and element of connection between different spaces.
CONCEPT
modern | multifunctionality | essential
26
DIFFERENT SOLUTIONS
Ground floor plan scale 1:50
First floor plan scale 1:50
27
STAIRCASE AXONOMETRIC PROJECTION
Different solutions for the library development in relation to the staircase, both in iron.
FURNITURE
MAISON LOUIS CARRÈ, ALVAR AALTO, 1957-1959
PENDANT LAMP A330 1954
CHAIR E45 1947
ARMCHAIR 531
Project area in the house
PLAN SCALE 1:50 TABLE X601 1954
BENCH 153A 1945
SECTION AA’ SCALE 1:50 28
SECTION BB’ SCALE 1:50
Rendering an existing space MAISON LOUIS CARRĂˆ ALVAR AALTO
2 - 2015
Site plan 1:300
PROJECT In this project the target has been the faithful 3d visualisation of this Alvar Aalto architecture, Maison Louis-Carrè, through digital modeling and rendering. Focusing on the living room, it was necessary to refer to the original furniture designed by the architect himself, that decorates the whole space. 29
2016
OTHER WORKS
Starting from an initial current trend research, the choice has been directed to a minimal style. The concept from whom the realized textures are born summarizes the idea that surface decoration has not to be necessarily an addition to material, but in this case makes evidence on what is already present on the texture of the material itself.
WORKSHOP 2016 In this project I wanted to visualize, through an abstract mockup, the study of textures in relation to materials for the graphic company Tideo, in occasion of Politecnico di Milano’s workshop.
COLOR AND PERCEPTION
The project, in the research range of connections between color and perception had the goal to create a dispositive able to make evidence of colors in relation to materials.
Laser cut texture realized on the starting materials.
Mockup renders for Tideo
This dispositive has been designed to allow the user to be able to perceive different colors in relation to different materic finishes. In this case we took the glass treated in different superficial finishes. The four disks squeeze one over the other through a central pivot that allows them to rotate.
30
31
SKETCHES AND GRAPHIC DESIGN
The passion always had for drawing has developed mixing more and more manual sketching with digital instruments, to succeed in translating ideas and projects in images that can effectively communicate. 32
33
GRAPHIC DESIGN
VISUAL COMMUNICATION P
LAV srl
LAVORAZIONE ARTIGIANA VETRO
LOGO DESIGN
ADVERTISING
34
GRAPHIC DESIGN
PHOTO RETOUCHING
PATTERN DESIGN
35
THANKS
36
Alice Leidi +39 3479050888 alice.leidi.contact@gmail.com
37