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Glow UP! A GLOBAL CAMPAIGN ON ISLANDS BY ISLANDS FOR ISLANDS
T&T star soca singer Mical Teja singing the praises of cultural and natural island treasures… Picture Machel Montano reflecting on the beauty of Caribbean islands… Internationally acclaimed Caribbean designer Anya Ayoung Chee celebrating the impact of island flare on fashion globally… Caribbean and Pacific Youth talking about the social, cultural and environmental treasures of their islands… yep! They all featured in the ECLAC and UNIC Caribbean campaign launched in March, called: Imagine a World Without Islands.
This was the first internallyproduced campaign from the Caribbean to be featured in United Nations’ global communication materials. Social Media Assistant at UNIC Caribbean Zico Cozier says,
“Our campaign emphasized the urgency of addressing these challenges —before it's too late — by highlighting what everyone, everywhere, stands to lose in a world without islands. We leaned on the voices of island people across SIDS regions to tell their own stories and we provided them a global platform to do so, distributing the campaign material for use across the entire UN System through the United Nations Department of Global Communications (DGC) in New York.”