LIVING-MAGAZINE.COM • ECLMEDIA.COM
MEDIA KIT 2011 CINDY CAMP Publisher, Ellis County Living Magazine Ellis County Living Magazine has worked hard for the past six years to define the quality of life in our hometown. By listening to our readers and clients, we’ve created an informed and desirable audience. Living Magazine was designed to serve local businesses and help them reach across Ellis County. With a work staff from our community, a professional format that unites all of Ellis County and a level of appreciation for our audience, we provide our readers with an outstanding and informative publication.
Lahiibg` Fnlb\ Ahf^ MkZo^e EZp A^Zema F^]b\Ze
Living HOME OF THE YEAR 2011
COVERAGE AREA • OUR READERS
TAKE ACTION WITH ELLIS COUNTY LIVING MAGAZINE The premier publication of Ellis County will connect you with affluent consumers that will drive your business to succeed. Let our professional team and high quality publication be the trusted vehicle you use to attract educated consumers to your door. Our goal is to be the best vehicle in style and design that puts your brand into the hands of the customer.
EDUCATION + MOTIVATION = ACTION OUR READERS 60% are between the ages of 25-49 85% have an annual income of more than $100K 55% live in homes valued at $200K or more 40% live in homes valued at $100K - $200K
What’s our distribution?
62,500 READERS LIVING MAGAZINE TARGETS: Waxahachie • Midlothian • Red Oak • Ovilla • Glenn Heights Ennis • Corsicana Area (including all the homes on Richland Chambers Lake)
RATES ISSUE
ARTWORK DEADLINE
PUBLISH DATE
IN YOUR HANDS
2/9/11 4/6/11 6/8/11 8/9/11 10/5/11 12/9/11
2/16/11 4/16/11 6/16/11 8/16/11 10/16/11 12/15/11
3/5/2011 5/5/2011 7/5/2011 9/5/2011 11/5/2011 1/5/2012
MARCH/APR 2011 MAY/JUNE 2011 JULY/AUG 2011 SEPT/OCT 2011 NOV/DEC 2011 JAN/FEB 2012
AVAILABLE AD SIZES
SPECS
Spread Full Page 2/3 Page 1/2 Page Horizontal 1/2 Page Vertical 1/3 Page Square 1/3 Page Vertical 1/4 Page 1/6 Page
15 x 9.75 7.5 x 9.75 4.75 x 9.75 7.5 x 4.75 3.75 x 9.75 4.75 x 4.75 3.625 x 4.75 3.625 x 4.75 2.25 x 4.75
FREQUENCY
6X
3X
1X
Spread Full Page 2/3 Page 1/2Page Horizontal 1/2 Page Vertical 1/3 Page Square 1/3 Page Vertical 1/4 Page 1/6 Page Back Cover Inside Front Cover Inside Back Cover
$3000 $1600 $1150 $850 $850 $750 $750 $525 $350 $2700 $2400 $2400
$3500 $1800 $1350 $950 $950 $850 $850 $625 $450 $2800 $2600 $2600
$4000 $2000 $1550 $1050 $1050 $950 $950 $725 $550 $3000 $2800 $2800
*Rates valid through 12/31/2011 calendar year and are subject to change. For more information, please contact your ECLM representative.
EDITORIAL CALENDAR • SPECS • CONTENT
GRAPHIC DESIGN We are a Mac-based graphic house using Adobe CS4. All ads are four color and 300 dpi at 100%. FILE SUBMISSION—Preferred digital file formats are PDFs or JPEGs. Files smaller than 300 dpi will not be accepted. For questions about graphic design, please contact our art director, Jennifer Kemp, at info@living-magazine.com.
SPECIAL FEATURE ISSUES JAN/FEB – HOME OF THE YEAR MAR/APR - HEALTH AND WELLNESS MAY/JUNE - TRAVEL JULY/AUGUST – BACKYARD OF THE YEAR SEPT/OCT – WEDDING ISSUE NOV/DEC - HOLIDAY ISSUE
EDITORIAL If you would like to submit an article to be considered for print in Ellis County Living Magazine please contact our editor, Kate McClendon, via e-mail at kate@living-magazine.com for more information.
IN THE KNOW • SOCIAL MEDIA & PR
www.eclmedia.com
Business Essentials What’s New at ECL Media? The New Way to Announce an Event How do you get your message out and get people talking? Ask our clients how eblast are working for them. If you’ve got a special promotion, open house or product announcement, give us a call. ECL Media Group is a full-service, integrated advertising agency and public relations firm emphasizing service, strategy and creativity. We have a partnership with our clients. They teach us the ins and outs of their business and we create a campaign that helps promote a total image. We offer our clients a complete, integrated marketing strategy built for maximum exposure. With exposure comes awareness. With more than 32,000 monthly hits, link your site to our site with a banner ad (business card size ad for $150/mo).
Let’s get the conversation started... Social Media • 18,000 members in Ellis County • Set up, maintenance • Find new fans daily • Links to site, blogs, social media, online news stories and e-mail newsletters • Manage campaigns • $100 per month
enews Ads • Advertise to over 7500 verified email addresses in Ellis County • Articles from our editor, DIY tips, local news. • Advertise with us directly into your customers computers. • $150 per month/per ad • Business-card size
E-mail Marketing There’s no better way to get the word out about your event or service than by utilizing our e-mail database of more than 7,500 Ellis County community and business leaders and readers of our exclusive publication, Ellis County Living Magazine. Our database e-mails have all been verified. We design an e-blast with the content you choose (including links to social media) and e-mail it to our database and yours. We will then proivde a detailed open-rate and click-through report. • $300 for your own e-mail blast to our database. • It works!
Press Releases • Approximately 400 words • Distribution to all appropriate media (100+) • Online posting • Content distributed to Web site, blogs, e-mail newsletters and social media • Keep it current • $25/hour
Blogging • Need to log about current events ? • Weekly updates keep your readers interested and checking back to see what’s new. • We createe a blog & link it to your website, social meadia and emails. • $100 per month
How can we market your business directly to Ellis County customers? 405 West Madison • Waxahachie, TX 75165 Office: 972.935.0938 • info@living-magazine.com or visit: www.eclmedia.com *Rates valid for the 2011 calendar year and are subject to change. For more information, please contact your ECLM representative.
ON THE WEB • WEBSITE PACKAGES
Business Essentials Website Service: Customer Service!
With a full time customer service agency like ECLMedia we will get your website up fast and updated continously, when you need it. Only need a homepage, we’ll build it, a full service site, we’ll build it. total social media and a linked site, we’ll manage it! Links to paypal, embedded links, store. Ask our clients, it works.
Let’s get the conversation started...
• Own your domain name and e-mails • E-mail-generated mailing lists • Traffic statistics are accessible any time for you to use for advertising and to track your own progress & SED. • Search engine optimization on Google, Yahoo and all search engines *Rates valid for the 2011 calendar year and are subject to change. For more information, please contact your ECLM representative.
• Professional and affordable websites developed and designed locally. Work one-on-one to incorporate your marketing scheme online • Tech support always available 24/7. • Site created by in-house graphics team • Blog and podcast ready
RATES: $850, $1,600 and $2,000
ON THE ROAD • IN YOUR HANDS
Details that complete a marketing plan! BILLBOARDS 4X8 permanent on Hwy 287 Business—$400 per month plus $550 for production 4X8 around Ellis County—$300 per month plus $175 for production
POSTCARDS 5x7 Postcard, 1,000 Qty.—$375 5x7 Postcard, 2,500 Qty.—$450 5x8 Postcard, 1,000 Qty.—$475 (extra postage required for mailing) 5x8 Postcard, 500 Qty.—$425 6x9 Postcard, 500 Qty.—$525 6x9 Postcard, 1,000 Qty.—$575 6x9 Postcard, 2,500 Qty.—$650 6x11 Postcard, 1,000 Qty.—$675
DOORHANGERS 5,000 Qty.—$1,400 plus $700 delivery
RACK CARDS 5,000 Qty.—$925
BUSINESS CARDS 1,000 Qty.—$125 2,500 Qty.—$225
BROCHURES 2 full page, 1,000 Qty.—$1,100 Triple fold, 1,000 Qty.—$880
*Rates valid for the 2011 calendar year and are subject to change. For more information, please contact your ECLM representative.
ON THE SCREEN
On Screen Entertainment Cinergy Cinemas is a widely successful hybrid cinema eatery concept that combines the amenities of stadium mega-plex theaters with the food and drink offerings of cinema eateries • Full-color ads on our 50-foot wide screen • No clutter—we limit the number of advertisers • The power of Hollywood behind every on-screen advertiser • Desirable demographics • “Big Screen” visual impact with digital projectors • Immediate frequency • The ads are limited to approximatedly 40 advertisers • Space is limited • We sell quickly and once they are gone...they are gone. Most advertisers renew their ads year after year, so there may never be another opportunity to reserve your space on the big screen. We’re experienced operators. This is our 16th theater to open in the last dozen years. We know what we’re doing and you’ll get a great product and presentation. • A 10-second, full-color spot shown every time your ad is digitally displayed, between all movies, on all screens • Seven days per week, 365 days per year
Slide Production Specifications: Pixels: 3163 x 2112 Print Size: 10” wide x 6.66” tall Resolution: 288 Color: RGB Stay within a 0.50 inch margin Preferred format: JPG at least 80% compressed Always make sure the text is embedded
DIGITAL ON-SCREEN ENTERTAINMENT Slides Contracted
Monthly Cost
Contract Length
Guest Passes
Approximate Ad Frequency
5
$900
12 months
42
2 1/2 minutes
4
$725
12 months
42
3 1/2 minutes
3*
$625
6 months
28
4 1/2 minutes
3*
$575
12 months
28
4 1/2 minutes
2
$450
6 months
14
6 1/2 minutes
2
$400
12 months
14
6 1/2 minutes
1
$225
12 months
8
13 1/2 minutes
*Recommended standard packages
LIMITED ADVERTISERS •
Advertising slots subject to being sold out
LEAD TIME TO GO ON-SCREEN •
Two to three weeks to reserve space, produce and approve slides
$75 ADMINISTRATION FEE INCLUDES •
Production of one basic design advertisement
PAYMENT PLAN • •
First monthly payment required to begin production Remaining payments due monthly in equal installments over commitment period or pay your contract cost in a lump sum
CREDIT CARD PAYMENTS •
Anyone wishing to pay with a credit card will be charged an additional 2.5% convenience fee to cover credit card processing charges.
Sample ads from On-Screen clients
3501 Corsicana Crossing Blvd Corsicana, TX 75109 (Next to Grander Mountain and Home Depot) Advertising Sales Contact: Deborah Tilson ECL Media (972)268-5065 • deborah@living-magazine.com