2010-2011 Rates and Information Circulation & Market Information The Kansas State Collegian gives you an unequaled opportunity to reach a unique market. When you advertise in the Collegian, your message is distributed to 23,000 students and 7,040 faculty/ staff members. The Collegian is distributed daily, Monday through Friday during spring and fall semesters. We distribute to locations on- and off -campus, including academic buildings, residence halls, greek houses, and early morning traffic areas. K-State is Manhattan’s largest employer and includes people of all ages and from all parts of Kansas and the United States. In addition, K-State has welcomed about 1,050 international students from more than 70 countries worldwide. If you advertise in the on-line version of the Collegian, the eCollegian, you will reach an even larger worldwide audience. Check out the eCollegian at kstatecollegian.com.
Contact Information Advertising Sales Adviser, Jackie Harmon............................... (785) 532-0723 Advertising Production Adviser, Wanda Allen.................................. (785) 532-0724 Classified Advertising & Office Manager, Pat Hudgins................................... (785) 532-6555 Classified Advertising Fax.................. (785) 532-6236 Advertising Sales Office..................... (785) 532-6560 Advertising Sales Office Fax............... (785) 532-7309 Billing Questions............................... (785) 532-6555
General Policies • The Collegian will not accept any advertisement
which is libelous, promotes academic dishonesty, violates any federal, state, or local laws, or encourages discrimination against any individual or group on the basis of race, sex, age, color, creed, religion, national origin, disability, or sexual orientation. • The Collegian reserves the right to edit or reject any advertising copy at any time. • The Collegian encourages responsibility and good taste in advertising. • Advertising using a person’s name, photograph, or other likeness must be authorized to run by notarized consent of the person(s) named or pictured. • Political ads are payable in advance and must conform to the Kansas campaign disclosure laws. Political ads must show clear endorsement, i.e. “Political Ad Paid for by (Advertiser).” • A sample of all mail-order items must be submitted prior to publication. • Advertisements appearing as news must have the word “advertisement” printed above. Such ads
must also be bordered. • Clear sponsorship must be shown on each ad. • Foreign language ads must be translated into
English to determine their content before being published. • Position requests will be honored when possible, but are not guaranteed. Ad position can be guaranteed on a first-come, first-served basis for a surcharge of 15% with a $25 minimum charge. • The advertiser and/or advertising agency agrees to defend and indemnify the Collegian against any and all liability, loss or expenses arising from claims of libel, unfair competition, unfair trade practices, infringement of trademarks, copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication of the advertiser’s advertisement. • No ads will be published upside-down, sideways, or in any other manner not consistent with the traditional newspaper make-up. All terms, conditions, and rates contained in the Kansas State Collegian rate card are subject to change.
Billing & Credit Policies All new accounts will be required to pay in advance until credit is established. New businesses usually require one year of operation before credit is extended. All accounts more than 30 days old will be charged a 1 1/2 percent finance charge. This is an annual rate of 18 percent. Accounts that are unpaid after 60 days will not be extended credit and a significant portion of the balance must be paid before further advertising is accepted for publication. Verbal agreements, promises or waivers of any nature not contained in this rate card shall not be binding. A $25 fee will be charged on all returned checks. In case of error or omission, the Collegian shall not be liable for slight changes or typographical errors that do not lessen the value of an advertisement. The Collegian liability for other errors or omissions in connection with an advertisement is strictly limited to publication of the advertisement in any subsequent issue or the refund of any monies paid for the advertisement.
Snow Days & Other Emergencies If an issue of the Kansas State Collegian is being printed or distributed when K-State cancels classes, the Collegian will distribute newspapers in as timely a manner as possible and will make efforts to distribute as many copies as possible. No adjustments will be made.
If K-State cancels classes before the Collegian is printed or distributed, the Collegian will make every effort to contact advisors and will schedule ads in the next available publication.
Advertising Deadlines Classified liner ad deadline is noon on the business day before the publication date. Corrections are also due by noon on the business day before the publication date. Classified display ad, regular display ad, and cancellation deadlines are 4 p.m. two business days prior to publications (Thursday at 4 p.m. for Monday’s paper; Friday for Tuesday’s paper; please allow three days prior to publication for ads requiring extensive production work). Ad proofs are available upon request. Deadline for display ad corrections is 4 p.m. the business day before publication.
Electronic Ad Submission Our design staff can create your ad at no additional charge. However, if you choose to create your own ad please read for proper submission instructions. Create your ad in the correct size by following the ad size measurements on the next page. A PDF file of your black and white ad is the preferred format. It may be submitted on CD or Flash Drive or by email to adsales@spub.ksu.edu with your contact information by the appropriate deadline for publication. For any other formats or media or for spot color ads please call 785-532-6560 for more information.
Color ads:
If you are designing a four-color ad you must use CMYK. If you are designing for spot color please call first. We have limitations with our print shop.
Non-computer formats:
Ads may be submitted in any hard copy format for scanning. The Kansas State Collegian is printed using an 85-line screen and in CMYK format. If color is used, color separations must be included along with a proof copy. Negatives are also acceptable and must include all color separations if used.
Website Photos/Graphics:
Photographs or graphics downloaded from a website are not recommended due to the small size, low resolution of the file and copyright violations.
Client Photos/Graphics:
Clients may take their own digital photographs and provide these files to the Collegian by e-mail, or in the media listed above. They should be no less than 300dpi and in jpg format.
103 Kedzie Hall, Manhattan, KS 66506 Phone: 785-532-6560 • Fax: 785-532-7309 • E-mail: adsales@spub.ksu.edu
Regular Display Advertising Local Rate
Available to Kansas companies whose headquarters are not located out-of-state. Net, per column inch........................................ $9.10
Student Rate
Net, per column inch........................................ $6.50 Available to students or SGA.
Online Rate
National Rate
Net, per column inch...................................... $14.50
Pick-up Rate
The Collegian offers a pick-up rate for local advertisers who run an ad one day for full price, and then wish to run the same ad within four business days for 25 percent off. Not available with other discounts. 25% is on local rate only.
Card Rate
Net, per column inch........................................ $7.60 Available for those local businesses that want to advertise the same ad in the Collegian every day for 20 consecutive days.
University Rate
Net, per column inch........................................ $9.10
Full Banner 460 x 60 IMU........................... $50/week Medium Rectangle 300 x 250 IMU............. $30/week Vertical Rectangle 120 x 240 IMU.............. $20/week
Color Rates and Production Charges
COLOR... $80 for each color. $240 for four-color. Color advertising is available, though not guaranteed, for all issues. Availability is dependent on advertising volume due to press limitations. PRODUCTION CHARGES... Photographs (by Collegian photographer) cost $17.50 per photo. Basic scanned photographs and art are included in the price of the advertisement. Photographs and art requiring manipulation and/or alterations cost $15 per item. COPY CHANGES... Advertisements will be set to follow the copy and layout style as closely as possible. Excessive copy changes on proofs from original copy will incur extra charges.
Columns per page................................................Six Full page size.................................10.25 x 21 inches 1-column width....................................1.604 inches 2-column width....................................3.333 inches 3-column width....................................5.063 inches 4-column width....................................6.792 inches 5-column width....................................8.521 inches 6-column width....................................10.25 inches Double Truck...........................................21.5 inches Printing method............................................. Offset Format....................................................Broadsheet
3x10.5 1/4 page $286.65*
3x5 1/8 page $136.50*
Sample Sizes and Costs* Ads are sold in column widths only and in increments of half-inches in depth. Minimum ad size is one column by one inch. Ads over 108 total inches or 85% of the page will be charged for a full page.
6x10.5 1/2 page $573.30*
Inserts are scheduled to run one day per week on a first-come, first-served basis. We strongly encourage advertisers to call and check availability before scheduling their inserts. One page (front/back).......................... per thousand 3-12 pages.....................................$81 per thousand 13-20 pages...................................$85 per thousand Minimum run: 5,000 issues Maximum run: 12,000 issues Size restrictions: Minimum 5 x 7 inches Maximum 11 x 11 3/8 inches We will accept folded inserts that are within the guidelines stated above. If you have questions please call 785-532-6560 and ask for the assistant ad manager. Rates are non-commissionable and no discounts apply. Insert sample must be submitted for approval by publication at least one week prior to shipment. After approval, inserts should be shipped to: Tim Hamilton, Newspaper Inserts, The Salina Journal, 333 S. Fourth St., Salina, KS 67401.
Classified Display Advertising
Regular Display Advertising Measurements
2x3 $54.60*
Insert Rates
* prices based on local rate
One day............................................ $10.50 per inch Three consecutive days..................... $10.35 per inch Five consecutive days.......................... $9.90 per inch Ten consecutive days.......................... $9.60 per inch . Classified display advertisements can be no more than seven inches high. Minimum height is one inch. To qualify for the consecutive day rate, the ad must be the same all days it runs. Get more mileage for your classified display dollars. Feature your classified display ad on our online Collegian for half the original rate when you advertise the same ad in the print version of the Collegian. Your ad will be easily accessible online to students, businesses and communities outside of Manhattan. The ad must be placed in both the print and online editions to get the 50 percent discounted price.
Classified Advertising Words/Day 1-20 21 22 23 24 25 26 27 28 29 30
1 14.00 14.20 14.40 14.60 14.80 15.00 15.20 15.40 15.60 15.80 16.00
2 16.20 16.45 16.70 16.95 17.20 17.45 17.70 17.95 18.20 18.45 18.70
3 19.00 19.30 19.60 19.90 20.20 20.50 20.80 21.10 21.40 21.70 22.00
4 21.15 21.50 21.85 22.20 22.55 22.90 23.25 23.60 23.95 24.30 24.65
5 23.55 23.95 24.35 24.75 25.15 25.55 25.95 26.35 26.75 27.15 27.55
Over 30 words (per word)
20¢
25¢
30¢
35¢
40¢
(Call for extended rates)
Extra Days 4.00 4.20 4.40 4.60 4.80 5.00 5.20 5.40 5.60 5.80 6.00
The classified section is based on a 9-column inch format. The width of one column is 1.064 inches. To boldface, italicize, or capitalize words in your classified ad, add 25¢ per word per run. The cost of classified liners includes having your ad online. Tearsheets for classifieds are available for an additional cost of $1.50 for the first day. Additional tearsheets are available for 50¢. Let’s Rent is a special housing section available for an additional $5 plus five words bolded for free, $2 to extend the same ad. To qualify for the consecutive day rate, the ad must be the same all days it runs. Blind boxes can be rented for a $3 charge. For more information on classified advertising, email classifieds@spub.ksu.edu, call 785-532-6555 or fax 785-532-6236.
2010-11 Calendar August 2010 M
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October 2010 M
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November 2010 M
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May 2011
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Calendar Key Regular Daily Issues
Published but no Classes
2010-11 Promotions Spring 2011 Promotions & Special Sections
Year-Long 2010-2011 Promotions Promotion Religion Directory Football Gameday Basketball Tip-off
Promotion
Publication Day Every Friday Fridays during football season Wednesdays during basketball season
A Place to Call Home
Fall 2010 Promotions & Special Sections Promotion *Welcome Mat *K-State 101 Improve U. Career Fair Halloween *Holiday Gift Guide *Fall Graduation Fall Finals Edition
Publication Date August 23 August 26 Sept. 14, 22, 30 September 15 October 20 November 29 & December 7 December 10 December 13
* Runs as a separate section with the Collegian. Dates subject to change.
Deadline
September 7 September 8 October 13 November 15 & 19 December 3 December 6
Valentine’s Day Rodeo Wellness & Spring Break St. Patrick’s-Aggieville Open House *Spring Game House Mom Appreciation *Spring Graduation Spring Finals Edition Orientation
Publication Date
Deadline
Feb. 3,17, 21, March 3,10, 21, 24, 28, 31 & April 7 February 4 & 7 February 18 & 21 February 18 & 25 March 4 April 15 TBA April 29 May 6 May 9 12 times in June
January 28 February 16 February 11 March 1 April 8 TBA April 26 April 28 April 29 April 18
* Runs as a separate section with the Collegian. Dates subject to change.