The year 2017 will bring a whole lot of changes in ecommerce business practices. New technology has altered the way consumers interact with online retailers. Staying updated with these ecommerce trends is important as it will help you to evaluate and realign your business strategies that work towards boosting your bottom line. If you have started or about to start your online ecommerce store, make sure you address the following trends that will shape the future of online business:
Mobile Ecommerce will grow Transactions on mobile devices are steadily increasing. These devices are overtaking the desktop computers as the primary tools to access ecommerce sites. No wonder, mobile shopping will continue to dominate in 2017. Browsing and purchasing products via mobile devices like smartphones and tablets will continue to grow. So retails should offer mobile-optimized ecommerce apps, which will provide a major boost to their growth and sales.
Dynamic Shopping Experience will Pick Up Pace If retailers want to stand out in their online business, having a sophisticated B2B ecommerce software that offers a dynamic shopping experience is a must. Depending on their order and current browsing habits, you need to provide product recommendations in real time. So you need to adapt to shopper’s changing habits and accordingly display relevant products in real time.
Level of Customization will Continue to Increase Customization will gain a lot more attention in the coming years and it will play a crucial role to improve sales. So you need to customize your B2C ecommerce solution depending upon the customer’s browsing experience. For instance, items in ‘featured products’ and ‘Best Sellers’ section as well as in categories pages should vary depending upon the past browsing history of individual customers. Also, information that you get through questionnaire can be used to customize the site that appeal to specific consumers.
Speed of Delivery will be Paramount Speed of delivery will play a crucial role in consumers’ buying decision. Late or delayed delivery can have a negative impact on future purchases. As far as delivery service is concerned, customer expectations and demands have changed a lot in recent years. More and more customers are preferring to shop from sites that provide same day delivery service. So if you are not offering same-day shipping and delivery, you carry a huge risk of losing customers.