Is eCommerce CRM Integration Needed for your Business?
Introduction
Competition is immense and is present everywhere, and the online business or eCommerce segment is no exception. A great amount of eCommerce companies are cropping up since studies show that the global eCommerce sales will increase by 27.6%, as per the recent stats. Reports show that the global eCommerce market has a value of $4.89 trillion. This number will only grow. This brings up the major reason for online resellers leveraging various marketing and sales channels to target their audience. Some examples include social media, online marketplaces, and eCommerce web pages. It is known that a customer lifecycle in the eCommerce world is too fast, and to keep the competition behind, one must implement an eCommerce CRM software. The role of CRM software for eCommerce is to convert casual customers and leads into loyal clients.
DETAILED CUSTOMER HISTORY AT YOUR FINGERTIPS
An eCommerce CRM provides you with a detailed customer history. If you wish to have a longterm and successful online business, you must learn to understand your customers and their behaviors. Hence, it is only fitting to take help of an eCommerce CRM software to know the entire history of customer purchase habits and latest trends. Tapping into customer history will help you launch new products for a specific customer type, figure out which client category you should send the information about your offering, and further analyze to improve your offering.
TEAM MANAGEMENT BECOMES EFFICIENT
A top-notch CRM eCommerce solutions will help your team become efficient. So, how can a CRM software make your sales team efficient? Customer behavior has a direct relation with how your internal resources get distributed. With an eCommerce CRM, you segregate your clients into groups based on criterias since you have all customer types, ranging from those who buy the most expensive products to those who buy mid-range or cheapest products daily.
CUSTOMIZED MARKETING STRATEGY
When a customer receives messages tailored specifically to their needs and expectations, they tend to become more loyal towards a brand. These are the findings of various market research reports. Say, you send an email to a person including their name and a recommended product based on their purchasing history. This will have a great impact on how they view your business. An eCommerce CRM system helps you understand customer behavior and their past