Key Features to Look Out for in Custom eCommerce Solutions
Introduction
PRODUCT CATALOG Photos and descriptions of products are crucial for every online store, but they are especially crucial for business-to-business online marketplaces. After all, if consumers cannot observe the products they are purchasing, they are less likely to make a purchase. The question is, why a catalog? One of the things that bring people back is a positive shopping experience. Since customers are better able to make an educated purchase decision when they have access to both informative information and attractive visuals, this translates to happier customers and more revenue. In addition, your consumers can get their questions answered without contacting you. Your team will appreciate the time savings, and your clients will appreciate the increased independence this affords them.
INSTANT ACCESSIBILITY SEARCH AND FILTERING
To convert potential customers, you must ensure that they can quickly and easily locate the things they are looking for. For this reason, no commercially viable online company can afford to be without a search bar for eCommerce. Site visitors are more likely to purchase if they can quickly access the information they need via the site's search bar. Office supply B2B eCommerce software cannot function without a parametric search function.
GUIDED SELLING
It's already challenging enough for your customers to go shopping without you having to provide them with advice and support along the way. In what way do you propose to deal with this issue? Millions of results match the search for "best laptop for a graphics designer," for instance. Advertisements that are contextually relevant to the user's current page view are prioritized. Mindblowing, right? However, there are now numerous possibilities to think about. This may seem like a lot to take in. Guided selling mimics the functionality of a B2B eCommerce platform by inquiring about the customer's preferences. The procedure is supported with statistics to assist customers in making the best choice. The combination of psychological data and AI-driven programs has given consumers greater control over finding and purchasing ideal products.
ACCOUNT MANAGEMENT
Manufacturing companies using B2B eCommerce solutions should prioritize the inclusion of a selfservice account management system. Not even with the convenience of online shopping and catalogs. Build a VAR eCommerce store that allows customers to manage their accounts, set new passwords, view their order history and more. Giving customers a clear and concise overview of their accounts is crucial for making sure they have a pleasant experience with the service, and it also helps retailers tailor their offerings to each customer's preferences, increasing sales.
FLEXIBLE PRICING AND DISCOUNTS
INSTANT ACCESSIBILITY To cater to a wide variety of businesses, B2B software solutions can be purchased at varying price points. Companies can use this to great effect in their efforts to win new customers and keep existing ones. Businesses that are prepared to engage with their clients to find solutions to their problems will demonstrate this by being flexible with pricing and providing discounts. This has the potential to increase customer retention and attract new clients.
IMPROVED CUSTOMER SERVICE
To better serve customers, a customer service professional can access the portal at any time to help them with order placement, product selection, order tracking, and trend analysis. In addition, the company makes it simple for clients to get in touch with them for help via multiple mediums (email, phone, live chat, etc.).
INVEST IN CUSTOM ECOMMERCE SOLUTIONS TODAY
Before settling on an online storefront, think carefully about your needs, both now and in the future. Spend your time and energy on integration and customization; these features can help your market-driven approach succeed. To avoid upgrading too quickly, you should pick a system that can be expanded if necessary.