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Proven Ways to Grow Your Ecommerce Business Published by Team WorksLeader
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Introduction
5 Best Tactics to Increase eCommerce Sales
Contents
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Introduction
eCommerce has exploded over the last decade and the pandemic propelled it further forward at a record rate. In 2020, consumers spent over $861 billion online with U.S. retailers, a 44% increase from 2019. Globally, the eCommerce industry will reach $4.9 trillion this year. eCommerce generates 10% of all retail sales, with an anticipated 15% year-on-year growth rate. Estimates show that there are more than 24 million eCommerce websites. There is a lot of competition, but with the right tactics and a strong growth strategy in place, you can bring high-quality traffic to your online store, converting new visitors into repeat customers and achieving eCommerce success. This article covers two ways to grow an eCommerce business, regardless of the types of products or services you sell. First, I’ll discuss 5 methods you can use to increase sales,
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1. Run Campaigns Using Taboola Consumers love to discover new brands and products from trusted sources. By running native ad campaigns through a native advertising platform, such as Taboola, you get to piggyback on popular publications’ credibility and get your brand in front of new audiences. By doing this, you can target your ideal customer and show your content to them in an authentic, non-invasive way while they are primed to engage with it.
2. Build Your Brand Awareness
5 Best Tactics to Increase eCommerce Sales
Building brand awareness for your eCommerce business startup is about getting people to discover your brand and recognize it again in the future. To do this effectively, post regularly on social media channels, coupling organic content with paid promotions. You should have a strong SEO strategy, so when consumers search for products your content appears on the first page of results.
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3. Build Your Email List and Stay in Touch When you start an eCommerce business, consider email for promotion. Email is still a top-performing channel. 59% of people report that marketing emails influence purchasing decisions. A robust email leadgeneration strategy starts with collecting consumers’ email addresses. Always include an opt-in email capture form on your site and add one during the checkout process. Boost signups by giving something in return, such as a discount code, free shipping, or other valuable offers.
4. Optimize for Mobile With 59% of eCommerce sales happening on mobile devices and smaller retailers achieving a 30% higher mobile conversion rate than larger brands, an optimized mobile experience is essential. Make your website mobile-responsive, so it automatically adapts to different device sizes.
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5. Collect Reviews and Feedback Positive reviews are worth their weight in gold for a growing eCommerce business. According to one study, reviews can increase conversions by 270%, and 97% of consumers say reviews influence their decisions. Ask for a business review right after the checkout process and include a pop-up with a clickable star-rating option to make leaving a review painless. When you start own eCommerce business, make sure to include product reviews on the website. For product reviews, email customers after they’ve had enough time to try their purchases. Encourage participation with a discount offer, but make sure the customer understands you are asking for an authentic review, not trying to buy one. Also, check if users leave reviews on third-party sites, such as Trustpilot, and highlight those on your site.
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